logo &brand identity guidelines...feb 24, 2017 · logo &brand identity guidelines tarrant...

LOGO & BRAND IDENTITY G U I D E L I N E S

www.TRWD.com

TarrantRegionalWater District

LOGO SPECIFICS............................. 2

TAGLINE & TYPEFACE DETAILS ......... 3

COLOR SPECIFICATIONS .................. 4

2016 COMPANY STYLE ................... 5

Tarrant Regional Water District 1

CONTENTS

L O G O S P E C I F I C S

Tarrant Regional Water District 2


The TRWD Logo should have a margin of clear space on all sides around it equal to half of the TRWD typeface x-height.

No other elements (text, images, other logos, etc.) can appear inside this clear space.

The logo must be used in the exact layout received. You may not change scale or proportions.

CORRECT SPACING:

½ X-Height

½ X

-Hei

ght

The new TRWD logo has reinvented our district as a modern, progressive community that will be easily recognized across the metroplex. With this modern design, we are creating a “brand.”

We recommend to use this vesion only for big print projects.


The top design needs to cover all of the logo.

We can’t use the TRWD initials & Tarrant

Regional Water District without the top design.

BlackVersion

BlackVersion

BlackVersion

NO TEXT GRADIENT The gradient is only for

the top design.

We can’t use only theTRWD initials.

APPROVED NOT APPROVED

½ X-Height

½ X

-Hei

ght

TA G L I N E & T Y P E FA C E D E TA I L S

3

ITC KABEL STDThis font is available in a number of

weights that allows versatility across a

wide range of designed and printed

applications.

The main Kabel Std font is ITC Kabel Std

Book. ITC Kabel Std Book or as a extra

option Avenir should be used for most

branding materials, both print and online

if possible. For headers or important text,

use ITC Kabel Std Bold or Avenir Heavyv

font.

Webpages can be an exception, the

range of fonts that webmasters can

select for webpages are not as wide

as other programs. For that reason,

Arial is the best selection on website

pages.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

ITC KABEL STD - BOLD

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z

ITC KABEL STD - BOOK


AVENIR - BOOK


ARIAL - REGULAR

1/2 inches

We need to always add 1/2 inch between the logo and the tagline or any othre information under the logo.

OUR TAGLINES:Water Supply Flood ProtectionRecreation

Tarrant Regional Water District


C O L O RS P E C I F I C AT I O N S

TA G L I N E & T Y P E FA C E D E TA I L S

4 Tarrant Regional Water District

Pantone: 2925c / 2995u

C= 85M= 24Y= 0K= 0

R= 0G= 150B= 214

HTML/HEX#0096D5

Cyan: #0096D6



GRADIENT

C= 50M= 0Y= 0K= 0

R= 109G= 207B= 246

HTML/ HEX#71C5E8

Light Cyan: #6DCFF6

C= 85M= 24Y= 0K= 0

R= 0G= 150B= 214

HTML/HEX#0096D5

Cyan: #0096D6

GRADIENT

C= 50M= 0Y= 0K= 0

C= 50M= 0Y= 100K= 0

R= 109G= 207B= 246

R= 141G= 198B= 63

HTML/HEX#71C5E8

HTML/HEX#8DC63F

Light Cyan: #6DCFF6

Lime Green: #8CC63E



2 0 1 6 C O M PA N YS T Y L E

5

Annual TRWD Report

Enriching comm

unities. improving the quality of life.

Follow us:

TRWD

Read about TRWD’s efforts to provide

you a reliable and sustainable water

supply, vital �ood protection and

outstanding recreational opportunities

at www.TRWD.com/Report.

If you would like a printed copy, please

call us at 817-335-2491 and we will be

glad to send you one.

800 E Northside Dr.Fort Worth, TX 76102

P l a c e

S t a m p

H e r e NOW AVAILABLE AT

TRW DReport|www.TRWD.com / Report

Postcard

W A T E R S U P P L Y

F L O O D P R O T E C T I O N

R E C R E A T I O N

Thank you for taking the time to read about our organization. We

at the Tarrant Regional Water District now have a 90-year history

of providing a reliable and sustainable water supply, vital flood

protection and outstanding recreational opportunities to the

public. We take these responsibilities very seriously because they

directly impact our way of life and enrich the communities where

we work, live and play.

In this publication you will find more detail about our progress

during the last year as well as learn about the projects and initiatives

we have planned to ensure TRWD is meeting the future needs of

the communities we serve.

On behalf of the TRWD Board of Directors and our dedicated

employees, we appreciate the opportunity to serve you.

Sincerely,

Victor W. Henderson

TRWD Board President

During a typical year, 85 percent of the water TRWD provides to its primary wholesale customers comes from Cedar Creek and Richland-Chambers lakes. As you can imagine, pumping millions of gallons per day through large pipelines can use a lot of energy and is expensive, which is why TRWD engineers apply innovative maintenance techniques and cost reduction solutions.

Without a reliable raw water supply, meeting current and future water needs would be jeopardized. TRWD is already planning ahead by partnering with the City of Dallas to build the Integrated Pipeline, which will allow the district to pump an additional 200 million gallons per day to Tarrant County.

Another innovative water supply project is TRWD’s George W. Shannon Wetlands Water Reuse Project at Richland-Chambers Lake. In the future, the district will have enough wetlands to clean and deliver nearly or as much water as the largest lake in our system. It also provides a high quality habitat for many types of reptiles, amphibians, mammals and migratory birds.

TRWD’s proactive water conservation efforts are helping save an average of 100 million gallons per day. Education outreach efforts with our customers and other regional partners provide water saving tips and w e e k l y

WAT E R SUPPLY

TRWD is one of the largest water suppliers in the state, providing raw water to more than 30

wholesale customers in North Central Texas, including the cities of Fort Worth, Arlington, Mansfield and the Trinity River Authority. The district’s four lakes – Bridgeport, Eagle Mountain, Cedar Creek and Richland-Chambers – are all part of a system that meets the water needs in our 11-county service area.

The district delivers that water to its customers’ water treatment plants and storage lakes in Tarrant County where the cities then treat the water and supply more than 2 million residents.

TRWD has partnered with

the City of Dallas to build a 150-mile

pipeline to East Texas that will benefit our region

for decades. The Integrated Pipeline, or IPL as it is known,

allows TRWD to move additional water from Richland-Chambers and

Cedar Creek lakes to meet our needs in Tarrant County, and gives Dallas

access to untapped water supplies at Lake Palestine. The IPL will also

make our system even more resilient, especially during times of drought

or when maintenance is needed on our system. By sharing resources on

this much-needed water supply project, TRWD and Dallas will

save a combined $1 billion in construction and operating

costs during the life of the project.

3 4

IPLPROJECT

WAT E R SUPPLY

C=100 M=35Y=0 K=60

C=85 M=24Y=0 K=0

C=0 M=0Y=0 K=50

C=0 M=0Y=0 K=15

COMPANY COLOR PALETTE

TAGLINE ICONS

Tarrant Regional Water District

C=50 M=0Y=100 K=0

R=0 G=150 B=214

HTML/HEX: #0096D5


R=0 G=65 B=107

HTML/HEX: #00416B


R=147 G=149 B=152

HTML/HEX: #939598

Pantone: Cool Gray 8c /

Cool Gray 8u

R=220 G=221 B=222

HTML/HEX: #DCDDDE

Pantone: Cool Gray 4c /

Cool Gray 2u

R=141 G=198 B=63

HTML/HEX: #8DC63F


#0096D6 #00416A #939597 #DBDCDE #8CC63E

logo &brand identity guidelines...feb 24, 2017 · logo &brand identity guidelines tarrant...

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