logo and corporate identity for islam group

Proposed Logo for Islam Group

A presentation byKazi M. Hossain(647) 836 4335

85 Thorncliffe Park Drive, M4H1L6, Toronto, ON, Canadahttps://ca.linkedin.com/in/mkazihossain

https://www.youtube.com/user/kmhrasel

https://ca.linkedin.com/in/mkazihossain


The Brief to Improve the Existing Logo

• The logo does not boldly assert Islam Group’s legacy from the Pioneer of Bangladeshi Business.

• The logo is less visible in different media e.g. print, letterhead, business card etc. due to thin typography-‘G’.

• The Logo needs balance and strong color to make it dominant and contemporary.

If we decide to change our logo, we are not alone.

Lots of other companies did

the same.

The Basics of Developing a Logo

Considering the following basics, we approached to the logo development task.• Understanding the group’s values and identity• Font Style• Color Palette• Balance & Dominance

Understanding the Company

Understanding ISLAM GROUP• Founded in 1951 by Mr. Jahurul Islam – The Pioneer of

Bangladeshi Business.• Islam Group pioneered the following ventures-– Constructions (Supreme Court Building, Ganabhavan, Nagar Bhavan etc.)– High Rise Building ( Bangladesh Bank)– Real Estate, Plots & Apartments (Eastern Housing Ltd.)– First Public Listed Real Estate– Shopping Complex (Eastern Plaza)– First Private Medical College with own campus– Automobile Assembling Plants – Financial Institution (IFIC)– Overseas Construction of Road & Highways (BDC)– Irrigation (Milnars Pumps)– Agro Business (Poultry, Fish Feed, Hatchery, Broilers and layers, processed

and further processed foods etc.)

Understanding ISLAM GROUP

The pioneering legacy of Mr. Jahurul Islam now rests with Islam Group to capitalize the equity.

Understanding Islam Group

• The founder’s reputation as an upright, honest, and visionary personality is well established.

• Islam Group - a pioneer in all its domains of endeavor.

• Islam Group is known for its best practices in business.

• An ever-evolving dynamic group with a keen eye for future possibilities.

The Logo should Clearly Represent the Legacy of Islam Group

• Mr. Jahurul Islam and his pioneering legacy are built-in in the group. So this legacy should be carried forward.

• Keeping the name of Mr. Jahurul Islam in the logo will let present and future generations make the connection between Islam Group and Mr. Jahurul Islam.

• The name itself sets the group apart from the crowd of competitors.

Understanding The Font Style

The Corporate Identity

Personality of Font (Typeface)Decorative, Matured, Joyful, Casual, Cool, Warm

The Font in a Logo Communicates the Personality.

• Bold & Clear• Matured• Trust• Versatile• Original Proprietary Typo

Understanding The Color Palette

So, Colors Play a Vital Role


Brown is associated with reliability, strength, maturity , solidarity, comfort, endurance, duty, stability and earthiness.

Brown in Business (Psychology)

Understanding The Balance & Dominance

Balance is a key component in most logo designs. It is an equilibrium that results from looking at images and judging

them against our ideas of physical structure.

Dominance is what determines where the eyes land first based on visual weight and where certain aspects of a design

are dominant over others.

Understanding the Balance & Dominance

The Harley Davidson logo shows symmetrical balance because the outline of the whole logo is symmetrical over a vertical axis. The sizing of the letters is also symmetrical.

The Pepsi within the circle is proportionally much larger than the background which shows dominance. This is what draws your eyes to the Pepsi name first before the rest of the elements.


The IG typo shows a symmetrical balance because the typo is symmetrical over a horizontal and vertical axes. The sizing of the letters is also symmetrical while also creating contrast and bringing attention to IG.


Our Proposed Logo

• The combination of legacy, color, and font style represents the values and vision Islam Group stands for…

The Significance of the Proposed Logo

• The logo now makes it clear that IG is the legacy that Mr. Jahurul Islam has left behind.

• The logo stands out in the crowd of logos and expresses the identity of Islam Group in the way it deserves.

• It will inform the present and future generations about the proud legacy of Mr. Jahurul Islam which now Islam Group upholds.

Bringing the Logo to Life

• The logo is useless unless the company uses it with consistency. Following slides will explain the usage of logo in order to keep the corporate identity consistent and uniform even where a company has several ventures.

• A corporate identity manual can serve as the guideline on how to work on the corporate identity (such as, fonts to be used, grids, layouts, color schemes, color conversion and so on).

The corporate identity is the overall image of a company to be perceived by the public

through image, communication and behavior


the “way” the companyand its personnelacts in the market(the attitude of the company toward its public)

“coordinated image”consisting in any graphical use of the logo (such as business cards, letterhead, envelops, catalogues, banners, website and any othergraphic layout)

any form of advertisementthrough the media(such as prints, radio spot, tv spot, internet related advertisements and so on)

Image Communications Behavior

Should be consistent and should express the same values


The Corporate Identity- Sample Materials


Continuation page

The Smallest Size of Logo to Be Used

The recommended smallest size of Logo is 0.5”. The descriptor ‘Jahurul Islam Companies‘ may

position at the right side in this case.

0.5”

The Brand Architecture

The Brand Architecture of GE as an Example

Brand Architecture of Islam Group

Thanks!For more info and help, please feel free to contact-

Kazi M. Hossain(647) 836 4335

85 Thorncliffe Park Drive, M4H1L6, Toronto, ON, Canadahttps://ca.linkedin.com/in/mkazihossain

https://www.youtube.com/user/kmhrasel

