Logistics, geocoding and new services

Per Olof ArnäsChalmers

@Dr_POper-olof.arnas@chalmers.se

about.me/perolofarnas

possible

+ =

The Internet first became available for Swedish consumers around 1993

A (bad and expensive) mix between Teletext and the Yellow Pages

Not very pretty

Few people with computers

15 years later, in 2008, Google Flu Trends was launched

Based on what people google and where their computer is located

Ten days ahead of the official flu

tracker

www.google.org

How  will  we  use  the  technology  in  10  years?

We have no idea.almost

The girl and the iPad by Niclas Lindh on Flickr (CC-BY)

How  will  we  use  the  technology  in  10  years?

We have no idea.

...and neither does she, but she will be dissatisfied with stuff that we think are

pure science fiction and almost magic.

almost

The girl and the iPad by Niclas Lindh on Flickr (CC-BY)

We are in the middle of a gigantic exponential development curve

beginning

A new global eco system where new types of, knowledge based, industries

compete with traditional ones

http://bryce.vc/post/18404303850/the-problem-with-innovation

Startups don’t compete with airlines...

by purchasing a bunch of planeshiring a bunch of pilots

and locking up a bunch of terminals at airports.

Miniature Airport by disparkys on Flickr

Startups compete with airlines by

inventing videoconferencing.

http://bryce.vc/post/18404303850/the-problem-with-innovation

Startups don’t compete with airlines...

Miniature Airport by disparkys on Flickr (CC-BY,SA)

by purchasing a bunch of planeshiring a bunch of pilots

and locking up a bunch of terminals at airports.

http://www.gartner.com/newsroom/id/2575515Source: Gartner August 2013

Augmenting humans with technology

Machines replacing humans

Humans and machines working

alongside each other

Machines better

understanding humans and

the environment

Humans better understanding

machines

Machines and humans

becoming smarter

Gartners Hype Cycle for Emerging Technologies

http://www.gartner.com/newsroom/id/2575515Source: Gartner August 2013

Gartners Hype Cycle for Emerging Technologies

http://www.gartner.com/newsroom/id/2575515

?

Source: Gartner August 2013

Gartners Hype Cycle for Emerging Technologies

Opportunities

Digitization Increasing goods volumes

New technology

Political

interest

Quad Aces by fitzsean on Flickr

In S

ea

rch

Of

Lo

st T

ime

by

bo

ge

nfr

eu

nd

on

Flic

kr

The biggest problem in transportation is time.

There is not enough of it.

Ever.

Locals and Tourists #1 (GTWA #2): London by Eric Fischer on Flickr

We produce vast amounts of data

Locals and Tourists #1 (GTWA #2): London by Eric Fischer on Flickr

All the time.

F430  dashboard  by  Carlos  de  Paz  on  Flickr

We use dashboards to manipulate the system

Addicted to dead trees

Physical flow

Original? Copy?

Ownership

Consignor

Consignee

Digitization frontsGoods Vehicle

Business process

Infra-structure

Goods Vehicle

Business process

Infra-structure

BarcodesRFID

Sensors

ERP systemsTMS systems

E-invoicesCloudbased

services

Order handlingDriver supportVehicle economics

RDS-TMCRoad taxesActive traffic support

Digitization fronts

26

DIGITAL INFRASTRUCTURE

Large flows of data

Divergent data flowsFormSourceContentsQuality

Technological platforms

Semantical platforms

Integration platformsContinuity

network by twicepix on flickr

Strategic Tactical Operational Prognosis

Time horizons

We are approaching this boundary

…and we are starting to move past it!

Realtime!

Goods

Vehicles

Business processes

Infrastructure

Stra-tegic

Tac-tical

Opera-tional

Prog-nosisWhat happens

when access to real-time data increases?

not quite clear on the concept by woodleywonderworks on Flickr (CC-BY)Per Olof Arnäs

Realtime applications

Expanding delivery front

Stand by

shipments

Dynamic

shortcuts

Platoon

parking

Foliated transportation network

Intelligent V2I

communication

Some

Super Cat by Photo Extremist on Flickr

Data sharing

The end of game by Bogdan Suditu on Flickr

Planning applicationsSom

e

Stand by

shipments Foliated

Transportation

Networks

Data sharingRoute

optimisation

Big Data

Locals and Tourists #1 (GTWA #2): London by Eric Fischer on Flickr (CC-BY,SA)

Big Data

Variety

Volume

Verasity

Velocity

IBM, 2012. Analytics: “The real-world use of big data - How innovative enterprises extract value from uncertain data” Locals and Tourists #1 (GTWA #2): London

by Eric Fischer on Flickr (CC-BY,SA)

[Teleatlas, Navteq, Tomtom and Garmin ] are facing new challenges from smart phones and free maps, some of which are being created by drivers themselves.

MIT Technology Review http://www.technologyreview.com/news/426716/the-online-map-wars/

MIT Technology Review http://www.technologyreview.com/news/427650/using-foursquare-data-to-redefine-a-neighborhood/

[...] data could be used to help stores determine where their customers are really coming from so they know where to advertise, or to make predictions about how changes

http://hbr.org/2011/12/when-rivals-merge-think-before-you-follow-suit/ar/1

http://hbr.org/2011/12/when-rivals-merge-think-before-you-follow-suit/ar/1

Waze is based on the fact that everybody running the app automagically delivers data. No central ”traffic control”!

Crowdsourced

traffic- and map

data

Many-to-many communication

Example of data sharing that works

Free for

consumers

Capacity radar Matchmaking

ETA-projectionsBottle

neck

status

Data layers that could be applied in freight

Per Olof Arnäs, per-olof.arnas@chalmers.se

CC-BY Per Olof Arnäs

Questions Is the transport

industry ready to start being

”social”?

Is the digital map industry ready to meet these new, much tougher, demands?

THE 5 SYMPTOMS OF LAZINESS:

1.

Not all ideas age with grace

Someone must do the work

Not everyone will want to adopt new things

Change habits

How  will  we  use  the  technology  in  10  years?

We have no idea.

Per Olof Arnäs

per-olof.arnas@chalmers.se

about.me/perolofarnas

@Dr_PO

Slides published on slideshare.net/poar

some

The girl and the iPad by Niclas Lindh on Flickr (CC-BY)