logicclassroom: how to grow your business with blogging
DESCRIPTION
April 2014 LogicClassroom on how to grow your business with blogging.TRANSCRIPT
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How Blogging Can Grow Your Business
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Agenda
A look at the numbers: the value of blogging How to set up a blog and optimize the structure The best ways to come up with ideas and writing
engaging content How to drive traffic to your blog
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Blogging is a powerful marketing tool
40% of companies use blogs for marketing purposes
81% of marketers consider their blog as a powerful tool
Companies that publish blog posts regularly generate 4x more leads than those that don’t
92% of companies who blog multiple times a day have acquired a customer through their blog
Source: Hubspot
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Set up a strong foundation
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Make it easier for users to navigate your site
Choose your sidebar menus wisely: What is the purpose of your blog? Which content would you like your
readers to access easily? Do you want to connect your blog
to your other marketing channels?
Optimize your blog categories: What information do you want to
share with your audience?
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Make sure search engines can crawl your content
Submit an XML sitemap to search engines With Google, you can
submit it through Google Webmaster Tools
Sitemaps help them access the meta data of your content
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Create engaging blog posts
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How to build engagement
Consistently blog The more you blog, the more readers you’ll have
Include images Posts with photos get 104 percent more comments
(Kissmetrics)
Give your readers a little bit more Write in depth and detailed content that you can turn into
PDFs
Write catchy headlines Provide a statement that highlights the value of the post
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Drive traffic to your blog using email and social media channels
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Be patient
Growing you blog presence doesn’t happen overnight. It takes time. Continue to track your progress and adjust your focus as necessary.
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