BY DA WAVEY GROUP OF ALL TIME

GANG!!!1!!

LOEWE: is a Spanish luxury fashion house based in Madrid and is owned by the LVMH GROUP.

LVMH aka Moët Hennessy Louis Vuitton SE, is a

European multinational luxury goods Conglomerate

(Combo-Company) Made from the joining of Moët

Hennessy and Louis Vuitton

(Christain Dior is the main shareholder) SOME SUBSIDIARIES: GIVENCHY, MARC JACOBS,

SEPHORA, FENDI, BULGARI ANDMANY MORE

LOEWE began as a cooperative of skilled leather makers/crafters in the center of Madrid in 1846.

It is named after the German entrepreneur Enrique

Loewe Roessberg who basically brought together the first workshop under his name in 1872, creating one

of the world’s original luxury houses.

So how has it evolved from them till now?

AMAZONA BAG!!! • famous Amazona bag in 1945 and the house’s

first women’s ready-to-wear line in the 1970s. Since then, everyone from Karl Lagerfeld to Giorgio Armani has designed pieces for the brand, and Narciso Rodriguez was installed as designer of womenswear in 1996, remaining in that position until 2001.

COLLABORATIONZ:

• Katie Hillier x Loewe • One of Britains most celebrated accessories designers collaborated

with creative director Stuart Vevers in 2011. The pair have reworked three of Loewe's most popular bags, replacing the signature Loewe padlock with hardware based on Hillier's animal designs. Colours come in navy, red and pink.

• • Hillier has designed for a host of high-profile fashion names in the

past, including Victoria Beckham, Marc by Marc Jacobs and Stella McCartney.

• Junya Watanabe x Loewe 2013 • Junya Watanabe is a Japanese fashion designer, originally

the protégé of Comme des Garçons designer Rei Kawakubo • The Spanish brand and the Tokyo-based label are joined

forces to create capsule collections of clothing and accessories for both men and women.

• The Japanese and Spanish governments, declared 2013-14 the Year of Spain in Japan and the Year of Japan in Spain - in an attempt to strengthen and promote cultural, economic and social relations between the two countries. The program also coincides with Loewe's 40th anniversary in Japan.

• John Allen x Loewe • (British textile designer) • Anderson said "John's use of

color and the purity of his work translates perfectly to Loewe, which stands for the very best in craft today.” Together they've created wallets, espadrilles and a clutch in a vibrant palette, but it's the big beach towels that were most highly coveted.

TARGET AUDIENCE • Kate Moss, Sarah Jessica Parker, Angelina Jolie, Bryan

Boy, Jennifer Lopez, Sienna Miller—these are just a handful of the celebrities who currently rely on Loewe’s sophisticated pieces to carry them through their busy days. Pretty diverse—and impressive—wouldn’t you say? But the Spanish clothing and luxury goods brand (prounounced Lew-ay-vay) has humbler origins than the pretty arms of the regularly paparazzi’d.

DO WE LIKE IT? • MEH.