lodovico marenco - e - business consulting

15
E-COMMERCE CONSULTING FOR COMPANIES OF MADE IN ITALY

Upload: lodovico

Post on 14-Jul-2015

262 views

Category:

Business


3 download

TRANSCRIPT

E-COMMERCE CONSULTING

FOR COMPANIES OF MADE IN ITALY

It is a strongly growing sales channel, in Italy: +19% in 2012 over 2011, representing total revenue of over € 9 billion.

Estimates indicate that eCommerce will be over €10 billion in 2013.

It has huge market potential: France is more than twice the size of Italy, Germany 4 times and UK 5 times.

Very attractive growth rates in sectors such as: clothing (+33%), print media (+11%), computers and electronics (27%), tourism (+14%) and insurance (+14%).

WHY E-COMMERCE?

E-commerce has evolved in recent years.

The correct approach to e-commerce must manage the interrelationships between the web, traditional shops, smartphones and tablets.

The physical and digital worlds are converging, creating a new and more powerful interaction of sales / purchase channels.

THE MULTICHANNEL CONCEPT IS EVOLVING: FROM E-COMMERCE TO DIGITAL COMMERCE

e-commerce site shops

It's a consulting firm serving Italian companies that want to harness all the opportunities offered by the growth in E-COMMERCE.  We work together with management to plan and execute sales and communication strategies.

LML COMPANY realizes eCommerce stores on the major MarketPlaces also taking care of their management in outsourcing.

WHAT IS LML COMPANY?

I am a businessman and consultant who, after gaining valuable experience in domestic Italian and international companies (Brooksfield, Allianz Subalpina, Marina Yachting, Piacenza Cashmere, Ventana Wagon Lit, Alpitour Basicnet), has managed synergies between traditional business models and online channels since 1999. My concentration is in the fast growing "Made in Italy" e-commerce sector (including tourism and clothing) where I have launched several e-commerce start-ups.

I am also a partner of the Italian Post Office where I focus on the Poste commerce sector.

WHO IS LODOVICO MARENCO?

WHAT DOES LML COMPANY OFFER?

CLEAR ANSWERS TO YOUR QUESTIONS:FEASIBILITY STUDY What decisions must be taken before opening an e-commerce site?

OPTIMIZATIONHow can I improve an existing E-Commerce site?

EFFECTIVENESSHow can I verify the effectiveness of an E-Business project?

WITH A PERSONALIZED CONSULTING APPROACH THROUGHOUT THE DECISION-MAKING PROCESS

YES

WHICH SOLUTION?

HOW?

MANAGED IN HOUSE

OUTSOURCED

STANDARD

CUSTOMIZED

MANAGING THE ENTIRE DIGITAL VALUE CHAIN

Consulting for B2B or B2C projects either directly managed or outsourced, with standard or customized solutions

SEO, SEM, DEM, e-mail marketing, viral marketing, lead generation, widgets, digital signage

Blog, Forum, Buzz and reputation online, digital PR, social networking

SEOSearch Engine Optimization

Digital SignageAdvertising for smart devices

Widget

Lead GenerationSearch engines allow you to create lists of qualified and motivated contacts

360° WEB MARKETING

SEMSearch Engine MarketingMarketing tailored for search engines

Viral MarketingMarketing using Web 2.0 tools that stimulate word of mouth

DEMDirect e-mail marketing

Thanks to our complete knowledge of social media, we can help you make the most of customer tracking opportunities and brand promotion.

TAKING FULL ADVANTAGE OF SOCIAL NETWORKING

REALIZATION OF E-COMMERCE STORESeither on our partner proprietary platforms or on the largest international marketplace sites (up to 250 in Europe, including Amazon, Ebay, PixPlace, Kelkoo, Google Shopping) by consulting and analysis during the start-up phase, by integrating activities into marketplace sites, configuring online stores as well as studying and developing graphic templates.

MANAGEMENT IN COMPLETE OUTSOURCINGof online stores

by organizing and producing the product catalog (identifying products to display in the eStore depending on the market, publishing and editing ads, updated stock availability)

order management (order receipt, entry and transmission as well as payment and collection management)

multilingual customer service (English, French, Italian) including management of communication with customers (via email / phone) for information on shipments, returns and refunds, substitution, service feedback and reviews.

IMPLEMENTATION AND MANAGEMENT E-COMMERCE STORES:

Moreover, thanks to strong partnerships with leading companies operating in the field of e-commerce, LML Company is able to provide a variety of value-added services including:

Feedback Management: a platform for managing user comments / reviews about their shopping experience and products they have purchased

Automated publication of product catalogs: via an automated system that creates information flows for the publication of articles in online stores, for the largest MarketPlace sites, on price comparison sites and on affiliated platforms. The process allows for the coordination of multiple output streams from a single input point. This procedure also allows for automatic updates in real-time of inventory availability.

Digital management of product catalogs using iPads: this service is offered via "Cloud Computing". It is an "Enterprise Catalog Management" platform that allows you to use an iPad in place of the traditional product catalog.  This permits you to manage all the content of the catalog only via authorized access to iPads on your own network.  Orders can be acquired in real-time by the sales force. Create company APPs and WebApps.

STRONG PARTNERSHIPS:

New digital tools offer new opportunities that, in order to be seized, require a cultural change that must be managed with the right training. LML COMPANY provides specific advice in corporate change management.

Lodovico Marenco collaborates with TTGLab, a specialized training company focused on operators in the tourism sector.

MANAGEMENT TRAINING

LML COMPANY is registered with the Italian Electronic Trade Consortium (NETCOMM) and works within its a code of conduct and new philosophy of shopping online.

SHARED AND SHARABLE VALUES

web site: http://www.lmlcompany.it/e-mail: [email protected]: www.lodovicomarenco.it facebook: lodovico.marencolinkedin: lodovico-marencotwitter: @LMLCOMPANYslideshare: LMLCOMPANYskype: LMLTRN

CONTACT US!