locked out in london (and tweeting about it)

20
Every day, 5 people lock themselves out in London (and tweet about it) Sylvain Carle // CTO & Co-Founder // @froginthevalley Ignite Where 2.0 - April 19th 2011

Upload: sylvain-carle

Post on 26-Jan-2015

109 views

Category:

Technology


0 download

DESCRIPTION

Last year I talked about how people sucked at naming places.This year I am going to talk about how stupid we can seem. And the fact that we brag about it with geo metadata to boot.All my examples are from Needium, our platfrom that matches needs expressed to a location and to businesses that can answer them.

TRANSCRIPT

Page 1: Locked Out in London (and tweeting about it)

Every day, 5 people lock themselves out in London

(and tweet about it)

Sylvain Carle // CTO & Co-Founder // @froginthevalleyIgnite Where 2.0 - April 19th 2011

Page 2: Locked Out in London (and tweeting about it)

10 geosocial patterns and

illustrations of the human nature

Page 3: Locked Out in London (and tweeting about it)

Lorem ipsum dolor adiscumFinally, someone who cares that you are

tweeting what you had for lunch! No really.

(and where, too)

Page 4: Locked Out in London (and tweeting about it)

It all started when @sebprovencher told me he saw Twitter as this realtime stream of needs.Could we parse it?

Page 5: Locked Out in London (and tweeting about it)
Page 6: Locked Out in London (and tweeting about it)

I had a few doubts(to say the least)

Could we really @reply people “asking the universe” and make money while doing it?

Page 7: Locked Out in London (and tweeting about it)

Things not to mess up(important)

•It’s SOCIAL Media, no bots•Be nice, no HARD sell. Help.

Page 8: Locked Out in London (and tweeting about it)

Things not to mess up(important)

•It’s a conversation thread.•Data, data, data = Metrics•Fuzzy Location #psanp

Page 9: Locked Out in London (and tweeting about it)

Things we discoveredsurprise!

•The local voice matters•90% tweets are unanswered

Page 10: Locked Out in London (and tweeting about it)

Things we discoveredsurprise!

•Meaningful Conversations•Reports, Counts, Tweaks•140 = condensed meaning

Page 11: Locked Out in London (and tweeting about it)

BUFFER SLIDE #FTW

Page 12: Locked Out in London (and tweeting about it)

Locked Out in London(every day)

Page 13: Locked Out in London (and tweeting about it)

Moving from Boston(to Palo Alto)

Page 14: Locked Out in London (and tweeting about it)

Pastis in Paris(mais oui, mais où)

Page 15: Locked Out in London (and tweeting about it)

Tooth Ache in Toledo(taking a bite at it)

Page 16: Locked Out in London (and tweeting about it)

Lingerie in Calgary(western style)

Page 17: Locked Out in London (and tweeting about it)

Lorem ipsum dolor adiscumName of the presenter and the time/date information

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh

euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad

minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex

ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit

esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et

accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue

duis dolore te feugait nulla facilisi.

•One•Two•Three

http://needium.com

Going to Montréal(poutine, je te le dis)

Page 18: Locked Out in London (and tweeting about it)

Computer Repair in Austin(expletives not deleted)

Page 19: Locked Out in London (and tweeting about it)

New York Plumbers(oh hai, I’m in deep sh*t)

Page 20: Locked Out in London (and tweeting about it)

Thanks!Sylvain CarleCTO and co-founder @ Needium

http://afroginthevalley.com/@froginthevalley

http://needium.com/@NeediumHQ