Location Consultant for the City of Boroondara

Victoria Li

The demographics that affect the businesses

In Camberwell, there are almost 20000 people. The age and gender distributions are very average. It is a place inhibited by the rich. A half people have married and 40% people never married. Many people’s transports are cars. Their individual income is around 654 dollars.

Businesses in the area which are complementary or competitiveThere’s a shopping strip in Riversdale Road. For example, pharmacy and chemist’s are competitive stores. There are also some cafes, they are competitive as well. Nail salon and hair salon are complementary stores.

Access and visibilityRiversdale Road is busy that many people pass by every day. Therefore the access and visibility are good.

Some other factors that effect the business

The reputation of this area is good as well. The area is also close to the transport. It relates to areas concerning typical homes. There are many families living around Riversdale road so it’s in residential zone.

A map of the new shopping strip Juice bar---pulse---dozo Japanese restaurant---bakers delight---Camberwell nails---Obello coffee---Camberwell market---sunlounge---Salvos store---Eufloris--- Hot bread---hat store---watch store ---Charcoal chicken---Budget eyewear---2cheap---Chemist’s---bag store

Country road---Heads of Camberwell---Feathers---Textures---shoes store---Canestras jewellery---Big cup---Jo&co---Book store---Degani coffe---chinese restaurant

Endota spa doesn't belong to this strip because few people go to a shopping strip to go to spa. There should be an underwear shop because there’s no underwear shop on this street.Medibank doesn't belong to this strip because few people go to shopping strip to arrange the medical insurance. There should be a juice bar because there’s no juice bar on this street.Fairy chimneys travel doesn't belong to this strip because few people go to shopping strip for the travel agency. There should be a shoes store because there need more shoes stores.

Some of their locations are inappropriate

TAB doesn't belong to this strip because few people go to shopping strip for TAB. There should be a women bag store because there need more women bag store.H&R block doesn't belong to this strip because few people go to shopping strip for tax accountants. There should be a watch store because there’s no watch store on this street. The gallery doesn't belong to this trip because few people go to shopping strip for the painting. There should be a hat store because there’s no hat store on this street.