location business summit 2012
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Monetization
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The 4th Annual Location Business Summit USA 2012Hyatt Place, San Jose October 16-17, 2012
How to unlock – and monetize – the power of location based services by creating a business strategy that is fine-tuned to deliver significant new revenueThe biggest location based services event in the U.S. - bringing together developers and LBS service providers, brands, retailers and the key decision makers in mobile marketing from across the entire ecosystem.
Join THe MoBiLe RevoLUTion & MAxiMize YoUR PRofiTS:
>> Unbeatable Business Models: Understand>the>latest>strategies>for>monetizing>LBS>–>and>why>free>services>can>still>mean>big>profits
>> Location Based Marketing:>Proven>methods>to>target>your>audience>effectively,>maximize>conversion>rates>and>the>metrics>that>enable>you>to>measure>your>return>on>investment
>> Indoor Location:>The>rapid>extension>of>mapping>and>navigating>the>‘Great>Indoors’>and>how>your>business>can>fully>cash>in
>> ‘Closing the Loop’: NFC,QR>codes>and>other>m-payment>technologies>that>enable>you>to>track>the>customer>from>first>interaction>to>transaction>–>and>how>to>select>the>most>appropriate>tools>
>> The Power of Data: Learn>how>to>optimize>the>value>of>your>data>–>expert>advice>on>improving>accuracy,>turnaround,>and>quality
>> Social Location:>Capitalize>on>SoLoMo,>and>find>out>how>to>massively>increase>your>reach>and>relevance>by>optimizing>contextual>data
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‘The number of people who use “geosocial” location-based services like foursquare has more than doubled in the last year’Pew Internet & American Life Project Report
MonetizationThat’s what the 4th Annual Location Business Summit USA, 16 – 17 october 2012, is all about!
With>the>global>market>for>Location>Based>Services>starting>to>show>strong>growth>right>across>North>America>–>and>revenue>now>forecast>to>reach>$10.3>billion>by>2015>–>three>BIG>questions>remain>to>be>answered:>
1. Where is the money coming from?
2. How fast will the killer business model emerge?
3. Who stands to profit most?
There>are>now>over>100>million>smartphone>subscribers>in>the>United>States.>With>most>of>these>devices>GPS>enabled,>the>promise>of>location>based>services>industry>has>finally>come>to>fruition.>Couple>this>with>the>fact>that>consumers>are>finally>embracing>LBS,>95%>of>smart>phone>owners>now>use>their>phones>to>make>local>decisions,>it>is>clear>that>a>genuine>mobile>revolution>is>underway.>
But>it’s>also>the>case>that>too>many>businesses>are>lagging>behind>the>curve:>And>meanwhile,>their>more>technologically>astute>rivals,>are>stealthily>but>steadily>beginning>to>gobble>up>market>share.
Against>this>backdrop>of>mounting>optimism>tempered>by>financial>realities>–>and>uncertainties>–>it>is>no>real>surprise>that>tickets>for>the>4th Annual Location Business Summit USA>are>already>selling>fast.
Once>again,>we>will>bring>together>senior>executives>from>across>the>location>ecosystem,>all>of>them>eager>to>compare>experiences,>discuss>business-critical>issues,>pool>their>knowledge,>identify>potential>partnerships>and>–>this>year,>more>than>ever>before>–discuss>monetization>strategies
This>is>the>event>designed>specifically>to>help>you>pinpoint>key>LBS>business>models>and>highlight>services>that>can>generate>significant>revenue
With>our>faculty>of>expert>speakers>drawn>from>LBS>leaders>that>include>Caesars entertainment, Big 5 Sporting Goods, Time out north America, AT&T, The Ritz-Carlton, General Motors, BMW, Sensewhere, Localeze to>name>but>a>few,>we’ll>focus>strongly>on>the>key>issues>that>are>going>to>drive>the>market>forward>–>from>indoor>and>social>location>to>marketing>and>consumer>engagement>->come>and>pick>the>brains>of>companies>that>have>taken>the>location>based>leap,>and>are>reaping>the>rewards!
After>all,>with>Google>and>Microsoft>already>mapping>indoor>venues,>Apple>positioned>to>enter>the>space,>facebook>announcing>its>new>location-based>advertising>products,>plus>so>many>start-ups>and>infrastructure>providers>already>capitalizing>on>the>explosive>LBS>market,>it’s>time>to>prepare>for>profit.
You>don’t>need>me>to>tell>you>it’s>not>all>plain>sailing.>The>space>continues>to>change,>month>on>month.>For>example,>tumbling>sales>of>PNDs>continue>to>eat>away>at>TomTom’s>
revenue.>Nokia>and>RIM>have>suffered>massive>losses>this>year.>It>certainly>doesn’t>pay>to>be>complacent.>And>for>every>loser,>there’s>a>‘new>kid>on>the>block’>ready>to>cash>in.
And>then>there’s>retailers.>While>consumers>are>already>proving>they>love>location>technologies,>concerns>over>privacy,>ROI>and>–>frankly>–>a>lack>of>understanding>mean>many>businesses>are>still>slow>on>the>uptake.>
So>how>can>you>get>the>brands>on>side?>Will>location>based>advertising>be>the>real>money>spinner?>What>other>business>opportunities>are>out>there?>Where>is>the>real>value>in>your>location>data?>All>these>questions>–>and>many>more>besides>–>will>be>fully>answered.>And>that>means>you’ll>get>a>balanced>perspective,>along>with>premium>market>intelligence>and>real-world>advice.
In>short,>The Location Business Summit USA will>provide>viable>solutions>to>issues>you’ve>been>grappling>with,>and>enable>you>to>fine-tune>–>or>even>draw>up>–>powerful,>revenue-oriented>strategies>for>2012>and>beyond.
ReGiSTeR TodAY and be part of the latest debate around social location and discover the real value of your location data – all with the focus firmly on claiming your share of the growing revenues.
I>look>forward>to>meeting>you>in>San>Jose,>>16>–>17>October>2012!
Best>regards,
Aoife>Gaffney>Event>director
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The Conference Will focus On These Six key Topics
1 2data: Turning your information into Cold Hard Cash – and Avoiding Privacy issuesMobile>allows>you>to>collect>a>huge>amount>of>location>data>from>users.>Not>to>mention>people’s>music>preferences,>recommendations>from>websites,>favorite>web>pages,>and>so>forth.>>And>given>that>knowledge>is>power,>the>information>you>collect>is>potentially>an>enormous>asset.
But>with>so>much>data>now>available>for>analysis,>how>do>you>single>out>–>and>optimize>–>what’s>really>important>and>win>the>battle>for>quality>over>quantity?>>
And>then>there>are>all>the>privacy>issues.>Have>you>figured>out>the>safest>way>to>collect,>store>and>deliver>your>data>without>breaching>any>privacy>legislation?>
With>so>many>companies>offering>to>aggregate>or>enhance>your>data>and>show>you>how>to>harness>it>to>your>marketing>and>brand>loyalty>programs,>you’ll>come>away>from>the>Conference>with>a>clear>picture>of>how>to>squeeze>more>revenue>from>your>data>without>alienating>your>customers.
Location Based Marketing: Getting your Ads Seen by the Right People – Wherever they Happen to BeApps>are>now>fully-fledged>media>channels,>offering>a>whole>world>of>possibilities>for>exposure.>>But>with>hundreds>of>thousands>to>choose>from,>and>new>ones>appearing>every>hour>of>every>day,>are>these>really>the>best>avenues>for>exposure?>>In>a>world>of>fragmentation,>what>are>the>other>solutions>out>there>->and>how>can>you>avoid>just>spamming>your>audience>with>digital>junk?>Come>and>discover>the>metrics>of>location>based>marketing>and>learn>how>to>keep>ahead>in>an>everchanging>industry.>
Which>channels>are>best>suited>for>different>products?>How>do>you>get>extra>relevancy?>Find>out>what>level>of>targeting>is>now>easily>achievable,>and>pinpoint>the>technologies>that>can>help>you>be>findable>and>visible>in>front>of>your>target>audience,>no>matter>where>they>are>and>which>device>they>happen>to>be>using.
We’ll>show>you>why>being>context-aware>is>paramount,>how>to>know>where>your>audience>is,>and>the>most>appropriate>ways>to>target>them>with>must-have>information.>
indoor Location: The Mobile Shopping Revolution is UnderwayIt’s>a>fact>that>most>people>spend>around>90%>of>their>time>indoors>–>which>means>indoor>positioning>offers>significant>potential>for>the>location>based>services>(LBS)>space.>
With>Google,>Microsoft>and>Micello>now>mapping>venues,>and>the>technologies>finally>coming>of>age,>the>door>is>wide>open>for>in-store>mobile>marketing,>and>a>revolution>in>the>way>people>shop>is>underway.>>But>with>the>industry>giants>so>heavily>involved,>is>there>still>room>for>extra>players?>>
Major>US>retailers>have>already>implemented>indoor>technologies>in-store>–>and>battle>lines>have>been>firmly>drawn>in>a>fightback>against>their>online>rivals>with>a>variety>of>technologies,>including>WiFi,>Bluetooth>and>assisted>GPS,>being>touted>as>the>ideal>indoors>solution.>>
But>the>picture>is>still>changing,>with>the>likelihood>that>one>size>won’t>fit>all,>and>choice>will>come>down>to>individual>company>needs>that>include>in-store>product>search,>aisle-by-aisle>navigation,>and>product>recommendations>based>on>individual>preferences>or>past>behavior.>
“The event was a good collection of perspectives of the business and monetization aspects of the LBS space. Very interesting, especially to get a chance to view so
many up and comers and new entrants who are spurring innovations in this area”
Sati>Banjeree, Technology>Strategist, Intel Corportaion
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4 5 6Consumer engagement: Walking the Line Between Compelling – and CreepyWith>so>much>competition>in>the>LBS>space,>customer>engagement>is>vital.>>You’re>aiming>to>create>a>personalized,>ongoing>customer>dialogue>that>keep>you>and>your>brands>front-of-mind.>>That’s>a>tall>order>in>itself>–>especially>when>you>consider>the>necessity>to>stave>off>the>‘creepy>factor’.>>
At>the>Conference,>you’ll>examine>the>most>popular>incentives>to>persuade>people>to>keep>LBS>switched>on>–>including>couponing,>daily>deals>and>QR>codes>–>that>offer>value>for>the>user,>and>tread>the>fine>line>between>engaging>and>annoying.>
You’ll>also>get>up-to-speed>with>the>latest>tools>and>techniques>for>LBS>customer>engagement:>>From>augmented>reality>to>scavenger>hunts,>new>ideas>are>appearing>almost>every>day.>Which>are>worth>closer>investigation?>And>which>are>passing>fads?>>Our>experts>will>help>you>assess>what’s>out>there,>and>how>you>can>take>advantage.
Closing the Loop: Connecting online and offline Activity – and Reaping the RewardsAt>The>Location>Business>Summit>USA,>you’ll>learn>about>the>most>effective>ways>to>‘close>the>loop’>between>an>online>promotion>and>an>in-store>point>of>sale.>
We’ll>show>you>the>easiest>way>to>track>customers>from>the>moment>they>get>your>marketing>communications>right>through>to>their>transactions>–>and>highlight>the>wealth>of>valuable>data>you’ll>generate>along>the>way.>>Or>to>put>it>another>way,>you’ll>be>able>to>demonstrate>ROI>from>your>marketing>campaigns>and>profit>from>behavioral>analytics>that>illustrate>the>impact>of>your>strategies>on>mobile>users.
You’ll>also>hear>the>latest>about>the>latest>technological>news>and>forecasts:>>Is>it>NFC>that’s>going>to>drive>this?>Or>will>the>next>stage>in>mobile>payments>be>facilitated>by>scavenger>hunts?>>Or>perhaps>‘closing>the>loop’>will>revolve>around>the>digital>wallet,>where>multiple>mobile>payments>solutions>come>together?
Come>and>find>out>what>our>experts>think>will>happen>next>–>and>the>likely>timescale.
Mobile navigation: The Changing LandscapeFree>navigation>services>on>the>mobile>have>signalled>the>end>of>America’s>love>affair>with>the>PND.
With>TomTom>licensing>data>to>Apple,>and>NAVTEQ>now>part>of>Nokia,>the>opportunity>for>map>and>content>providers>is>expanding>rapidly>into>other>avenues,>most>of>which>are>mobile.>
But>as>the>mobile>takes>over>from>traditional>PNDs,>where>is>the>revenue>going>to>come>from?>
Are>drivers>a>good>target>for>in-car>advertising?>>Is>the>car>ready>to>be>a>platform>for>the>social>revolution?>>Which>connected>car>technologies>will>lead>the>way>for>the>driver>experience?>How>will>the>mobile>adapt>to>drivers>in>the>future?>>And>with>Siri>promising>to>be>speaking>to>us>through>our>car>speakers,>is>voice>recognition>the>next>big>thing>in>the>car?>
So many questions. And all the answers at The Location Business Summit USA. Reserve your place today.
The Conference Will focus On These Six key Topics
“The summit provided good insight into the views and industry leaders as to the issues and roadmaps facing the industry”
Mark>Shepard, Senior>Commercial>Manager, Sensis
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day 1 - october 16 - 9am-7pm
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Case -Study
find out How Big 5 Sporting Goods is Using Couponing To increase foot Traffic And encourage Brand Loyalty
•>A>practical>snapshot>of>the>mobile>marketing>landscape>from>a>retailers>point>of>view
•>Understand>the>retailer>conundrum;>what>to>do,>when>to>do>it>and>how>to>evaluate>mobile>initiatives
•>Decide>if>mobile>couponing>is>right>for>your>brand>and>exploit>this>growing>trend>
Rikke>Alderson,>Director>Digital>Marketing, Big 5 Sporting goods Corporation
Case-Study
The Role of Location Based Services for a Multi-Location Brand
•>Find>out>about>Cinnabon’s>SoLoMo>efforts>over>the>past>year;>see>the>results>they>have>had,>and>discover>how>this>has>impacted>their>future>strategy
•>Understand>how>multi-location>brands>can>achieve>complete>accuracy,>specifically>eliminating>inaccurate>geo-codes>and>duplicate>venues>which>represent>a>huge>barrier>to>customer>engagement
•>Listen>to>innovative>methods>on>how>to>increase>consumer>engagement>and>venue>optimization>
•>Find>out>how>Cinnabon>brought>about>a>650%>increase>in>consumer>engagement>levels>over>8>months>and>put>these>strategies>to>use>immediately>
Rachel>Hadley,>PR/Corp>Comm>Manager,>Cinnabon
Panel debate
future Prospects for Consumer engagement in a Location-enabled World
•>Golden>rules>that>will>tempt>and>persuade>people>to>disclose>their>location>–>and>what>you>absolutely>must>not>do
•>Couponing>and>mobile>rewards:>What>kind>of>offers>incentivize>consumers>to>engage>in>location>based>services>whilst>simultaneously>enhancing>brand>loyalty>
•>Going>beyond>location:>>How>to>create>a>holistic>customer>experience>by>drawing>on>the>full>range>of>mobile>technologies>
•>Innovative>ways>to>incorporate>augmented>reality>into>your>location-aware>campaigns>and>services>
David>Teichner,>CEO,>Yowza!!
Scott>Gatz,>CEO, gaycities
Networking>Coffee>Break
Presentations and Panel debate
Avoid data overload: Understand Where The Real value of Geo data Lies
•>Practical>information>on>the>best>ways>to>obtain,>store>and>deliver>data>in>a>fragmented>industry,>to>increase>efficiency>and>stay>competitive
•>Determine>how>delivery>and>usage>of>location>data>is>changing>for>optimum>efficiency>and>productivity
•>Learn>how>to>optimize>big>data>to>overcome>the>quality>vs.>quantity>battle>
•>Improve>accuracy,>turnaround,>data>quality>and>data>delivery>to>provide>the>best>location>offering>and>see>maximum>ROI>on>your>solution
David>Peterson,>CEO,>Sense networks>
Brian>Wool,>VP>of>Content>Distribution,>Localeze
Networking>Roundtable>Lunch
Presentation
The Answer to indoor Positioning: An expert Guide to the Technologies Which enable indoor Location.
•>Bringing>the>social>network>indoors:>>Extend>your>social>reach>for>a>fully>integrated>indoor>experience
•>Learn>how>to>make>the>most>out>of>micro>advertising>to>increase>your>business>profits>>
•>Hear>successful>case-studies>on>the>use>of>a>commercial>indoor>application,>and>find>out>how>specific>challenges>are>being>overcome.>
Rob>Palfreyman,>CEO>&>Co-founder,>Sensewhere
Networking>Coffee>Break
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Presentations and Panel debate
opening up the indoors for Location Services
•>With>Apple,>Google>and>Nokia>all>making>strides>–>and>serious>investment>–>indoors,>will>this>turn>out>to>be>the>Holy>Grail>for>LBS?
•>Wi-Fi,>RFI,>>or>Bluetooth:>>Analyze>the>prime>technologies>that>facilitate>indoor>positioning,>and>compare>–>and>contrast>–>the>infrastructure>requirements
•>Incorporate>your>own>content>into>indoor>mapping>solutions>and>understand>how>to>dominate>the>indoor>consumer>experience
•>Uncover>the>marketing>potential>of>indoor>location:>>Effective>use>of>proximity>advertising>to>entice>prospective>customers>>
•>From>indoors>to>outside>–>and>back>again:>>How>to>create>a>seamless>user>experience
•>Can>the>crowd-sourced>model>work>for>the>indoor>space>as>well>as>it>has>outdoors>–>or>are>verified>maps>the>only>genuinely>reliable>solution?>
Ankit>Agarwal,>CEO,>Micello
Josh>Marti,>CEO, Point Inside
Rich>Kang,>Director>of>Innovation,>>Caesars entertainment Corporation
day 1 cont... day 2 - october 17 - 9am-5pm
Case-Study
next Level Geo-location and Content optimization: Learn How to increase Relevancy and Consumer engagement
•>Discover>how>to>utilize>Mobile>Web,>Smartphone>Application>and>LBS>social>services>to>maximize>guest>engagement>and>increase>sales.
•>Hear>strategies>used>to>overcome>LBS>challenges>when>activating>location-based>platforms>on>a>global>scale.>
•>KPI>selection,>content>effectiveness>and>measuring>mobile>engagement>->benefit>from>best>practices>in>user>engagement>and>reception.
•>Insights>as>to>how>The>Ritz-Carlton>is>leveraging>expertise>at>the>local>(hotel)>level>to>create>advanced>location-based>services>and>content.>>
•>Merging>mobile>and>social:>learn>from>real>life>examples>of>how>LBS>and>social>platforms>can>be>used>together.>
Christoph>Heyn,>Corporate>Manager,>E-Commerce>Marketing,>The Ritz-Carlton hotel Company
Networking>Coffee>Break
Presentations and Panel debate
Understand How Brands can integrate Location Based Marketing and demonstrate Roi
•>Bridge>the>communications>gap>between>brands,>agencies>and>technology>providers>to>deliver>effective>solutions>that>are>easy>to>monitor>and>measure
•>The>reality>of>targeted>advertising:>>Analyze>SMS,>check-in>and>geo-fencing,>and>determine>which>are>the>most>viable>solutions>for>your>business
Panel debate
Capitalizing on Location: Turning LBS into Profit
•>Free>vs.>Premium>vs.>Freemium:>Which>model>is>best>equipped>to>deliver>maximum>revenue>to>your>business?
•>Fight>the>free>monster:>Understand>how>to>add>the>type>of>value>–>and>content>–>that>makes>consumers>eager>to>pay
•>Revenue>optimization:>>How>to>achieve>maximum>revenue>from>your>existing>user>network>–>what>else>should>you>do?
•>Sponsorship,>lead>generation>or>affiliate>revenue:>Identify>the>most>appropriate>niches>in>the>LBS>ecosystem>and>ensure>your>business>plays>to>its>strengths
•>Vertical>markets:>>Gets>to>grips>with>the>verticals>that>offer>your>business>the>highest>potential>profit>–>special>focus>on>>retail,>consumer>packaged>goods,>automotive>>and>travel>
Igor>Glubochansky,>Executive>Director,>Advanced>mobility>Solutions, AT&T
Josh>Marti,>CEO,>Point Inside
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day 2 cont...
Presentation
LBS Gaming and Augmented Reality: Another Monetization Strategy?
•>Reach>the>full>potential>of>LBS>gamification:>Get>to>grips>with>working>business>models>and>capitalize>from>other>players’>experiences
•>Hear>real>life>examples>of>how>LBS>gaming>can>drive>mobility>to>sponsored>locations>for>virtual>and>physical>prizes.
•>Discover>how>AR>can>be>used>as>a>vision-based>interaction>for>brands>at>certain>locations,>turning>everyday>consumer>items>into>triggers>for>rewards.
Brian>Selzer,>President>&>Co-Founder,>ogmento
Presentation
discover the full Potential of Proximity for 2012 and Beyond
•>Find>out>how>to>utilise>social>and>location>data>to>create>value>and>personalized>experiences.
•>The>implications>of>proximity>and>reality;>comparing>the>value>of>who>is>here>now>vs.>who>people>actually>spend>their>time>with.
•>Get>to>grips>with>the>interactions>and>opportunities>presented>by>temporal>proximity>networks.>>
Brett>Martin,>CEO>&>Co-founder,>Sonar
Panel debate
death of the Pnd: What does it Mean for the LBS industry?
•>Which>other>verticals>can>map>and>content>providers>successfully>target>to>replace>declining>PND>sales?
•>Optimize>content>delivery>from>the>mobile>to>the>car:>Expert>analysis>on>technologies>that>support>the>connected>car
•>The>social>revolution>inside>the>car>and>the>importance>of>local>search:>>How>will>the>mobile>adapt>to>driver>needs?
•>Voice>recognition>and>personal>assistants:>>Are>these>the>next>plateau>for>in-car>navigation?>
•>How>to>engage>drivers>effectively>–>without>risking>>their>safety
•>Pinpoint>location>enabled>advertising>opportunities>as>the>car>becomes>an>LBS>platform
Andreas>Winkler,>Senior>Advanced>Technology>Officer,>>BMW Technology office
Di-Ann>Eisnor,>VP>Community>Geographer,>Waze
Frankie>James,>Staff>Researcher,>general Motors
Mike>Ghaffary,>Director>of>Business>Development,>Yelp
Presentation
A Market overview on the evolution of driver navigation
•>Understand>how>PND>makers>have>failed>to>react>to>the>threat>posed>by>smartphones,>and>how>automotive>OEMs>will>respond>to>this>threat
•>Friend>or>foe?>>Determine>the>implications>of>Apple,>Google,>and>Microsoft>entering>the>automotive>space>and>what>this>means>for>your>business>
•>Become>an>expert>in>the>differentiating>features>of>car>and>pedestrian>mobile>navigation.
•>Innovative>methods>to>monetize>without>distracting>drivers>in>a>connected>vehicle,>and>find>out>what>consumers>really>think>about>voice>recognition
John>Canali,>Senior>Analyst,>Strategy Analytics
Presentations and Panel debate cont...•>Bring>contextual>relevancy>and>personalization>into>
your>LBS>campaign>–>and>measure>the>increase>in>your>conversion>rates>
•>Connect>the>dots:>>How>difficult>is>it>to>provide>a>fully>integrated>and>connected>experience>for>the>user,>and>how>is>the>picture>changing?
•>Partnerships:>>Select>the>best>people>to>help>you>maximize>your>exposure>across>a>fragmented>ecosystem>
•>Keep>your>users>on-side:>>How>to>build>contextual,>socially-relevant>consumer>profiles>without>alienating>the>people>you>need>to>monitor
Surojit>Chatterjee,>Head>of>Global>Mobile>Search>Ads>Product,>google
Amber>Case,>CEO>&>Founder,>geoloqi
Eli>Portnoy,>CEO>&>Co>Founder,>Think near
Janet>Caputo,>Social>Media>Marketing>Director,>>Time out north America
Presentation
‘Close the Loop’ Technologies that facilitate Advanced Tracking and Analytics
•>Understand>the>benefits>of>‘closing>the>loop’>in>respect>of>data>collection>and>consumer>analytics
•>How>to>leverage>mobile>for>multi-channel>payment>solutions>>
•>NFC,>the>digital>wallet>and>SMS>payments:>Analyze>which>mobile>payment>technology>is>best>suited>to>seal>the>deal>for>your>location>based>marketing>campaigns
•>Coupon>and>reward>redemption:>>From>distribution>to>transaction>–>how>can>you>best>take>advantage>of>this>next>stage>in>mobile>payments?
Speakers>for>this>session>to>be>confirmed,>please>check>here>for>further>updates>
Networking>Roundtable>Lunch
Å Previous Next ÆClick here to view the full agenda and list of speakers Æ
Event Overview
Monetization
Event at a Glance
Expert Speakers
Register Now
Agenda
Networking Opportunties
networking opportunities You Cannot Afford To Miss
PRe-evenT neTWoRkinGFrom>Mobile>LBS>to>navigation>to>location>analytics>to>crowd>sourcing;>our>community>members>are>the>world’s>leading>location>experts>from>across>multiple>industries.>>Making>meetings>has>never>been>easier,>with>the>exclusive>online>networking>service>that>you>will>be>able>to>access>to>2>weeks>before>the>event.>You>can>see>who>is>attending,>send>networking>requests,>make>appointments>with>attendees,>find>delegates>by>a>range>of>criteria,>add>important>people>to>a>key>contacts>list>and>easily>locate>sponsors>and>exhibitors…all>before>you>even>arrive>at>the>conference.
It’s>a>perfect>way>to>break>the>ice>and>make>sure>you>hit>the>ground>running>when>>you>meet>at>the>show!
ConfeRenCe neTWoRkinGOur>ample>networking>breaks>give>you>more>time>to>walk>the>floor,>talk>to>people>that>matter>and>build>relationships>for>long>term>success.>>You>will>have>20+>hours>of>valuable>networking>time,>so>you>can>plan>your>time>effectively>to>have>those>important>meetings>and>take>full>advantage>of>the>coffee>and>lunch>breaks. Space is very limited in the
exhibition hall. for more information on exhibiting or sponsoring CLiCk HeRe to email David Murdoch.
The Location Business Summit unites Tech Providers, Developers, Agencies, Map & Content Providers, Brands & Retailers, and the WHOLE MOBILE ECOSySTEM for one simple reason – Because now, more than ever, mobile initiatives in retail rely on forming cross-industry partnerships. And at this event our ample networking creates a perfect platform for you to meet the right people and set those partnerships in motion.
eveninG neTWoRkinG At>the>end>of>an>information-packed>first>day>this>informal>reception>is>the>perfect>opportunity>for>you>to>meet>your>fellow>attendees,>see>the>products>on>offer>and>discuss>the>issues>that>have>been>raised.
exHiBiTion neTWoRkinGOur>intimate>exhibition>area>gives>you>space>to>meet>the>service>providers>that>will>help>take>your>business>to>the>next>level,>as>well>as>providing>an>informal>networking>area.>
Click here to view the full agenda and list of speakers Æ
Event Overview
Monetization
Event at a Glance
Expert Speakers
Register Now
Agenda
Networking Opportunties
Top speakers from tech providers, retailers and marketing agencies
…. AND THIS IS JUST THE START, MORE SPEAkERS ARE BEING ADDED EvERy DAy
A WEALTH Of kNOWLEDGE PROvIDED By 25+ INDUSTRy INNOvATORS… Hear from these Top Brands
Rikke>Alderson,>>Director>Digital>Marketing,>>Big 5 Sporting Goods Corporation
Rachel>Hadley,>>PR/Corp>Comm>Manager,>>Cinnabon
Christoph>Heyn,>>Corporate>Manager>of>>E-Commerce>Marketing,>>The Ritz Carlton Hotel Company
Rich>Kang,>>Director,>Director>of>Innovation,>>Caesars entertainment Corporation
Janet>Caputo,>>Social>Media>Marketing>Director,>>Time out north America
Andreas>Winkler,>>Senior>Advanced>Technology>Engineer, BMW Group Technology office
Frankie>James,>>Staff>Researcher,>>General Motors
Rikke Alderson, Director>Digital>Marketing,>>Big 5 Sporting goods Corporation
Rachel Hadley, PR/Corp>Comm>Manager,>>Cinnabon
Christoph Heyn, Corporate>Manager>of>E-Commerce>Marketing,> The Ritz Carlton hotel Company
Janet Caputo, Social>Media>Marketing>Director,> Time out north America
Surojit Chatterjee, Head>of>Global>Mobile>Search>Ads>Product, google
Click here for an updated version of the speaker list Æ
Mike Ghaffary, Director>of>>Business>Development,> Yelp
Igor Glubochansky, Executive>Director,> Advanced Mobility Solutions, AT&T
Rich kang, Director,>Director>of>Innovation,> Caesars entertainment Corporation
Andreas Winkler, Senior>Advanced>Technology>Engineer,> BMW group Technology office
frankie James, Staff>Researcher,> general Motors
John Canali, Senior>Analyst, Strategy Analytics
Rob Palfreyman, CEO>&>Co-Founder, Sensewhere
Scott Gatz, CEO>&>Founder, gayCities
Ankit Agarwal, CEO,> Micello
Josh Marti, CEO>&>Co-Founder, PointInside
David Teichner, CEO,> Yowza!!
David Peterson, CEO,> Sense networks
Brett Martin, CEO>&>Co-Founder,> Sonar
Di-Ann Eisnor, VP>Community>Geographer,>> Waze
Amber Case, CEO>&>>Co-Founder,> geoloqi
Andy Steuer, CEO>&>>Co-Founder, Punchard
Eli Portnoy, CEO>&>>Co-Founder,> Think near
Brian Selzer, President,>Co-Founder,> ogmento
Brian Wool, VP>of>Content>Distribution,> Localeze
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The Location Business Summit USA
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Event Overview
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