location based apps presentation june 30, 2010
DESCRIPTION
Location, Location, Location! means more than ever with the rise of mobile devices and location based applications. Today's consumers are on the move and are making purchases using real time input from peers, mobile search results, and hot tips from others who have been there before.Come hear LA2M Founder, and Ingenex Digital Marketing CEO Derek Mehraban teach you: * How your business can take advantage of location based apps. * How to maximize your mobile search and be found when customers are ready to buy. * How to push the limits of traditional marketing and set your business apart with the latest trends in mobile marketing. * How to use Mobile and Location Tracking for your own personal use to have fun!TRANSCRIPT
Derek Mehraban
Uncultured
LOCATION BASED APPS
Wednesday, June 30, 2010
Today
•Geolocation Overview
•The Business Impact
•Location Based Apps
•How to Maximize Your Presence
•The Future
Wednesday, June 30, 2010
GPS
utilized for geolocation: assessing location
Location is one of the newest frontiers which means
untapped opportunity
If you aren’t listed, you won’t be found!
Mobile positioning
Wednesday, June 30, 2010
How To Be FoundNavteq
Leading map providerRegister your business
http://www.navteq.com/
TeleatlasEasily report map and
listing changes
http://mapinsight.teleatlas.comWednesday, June 30, 2010
How To Be Found
Bruce Clay, Incwww.bruceclay.com
Wednesday, June 30, 2010
Mobile Devices Explosion
•285 million+ mobile phones in the US
•Smartphone adoption grew 60% from 2009-2010
•76% of the people in the US use mobile web
•By 2012 mobile web usage will catch up with PC
Wednesday, June 30, 2010
The Business Impact
Geotagging your business is free publicity for you
Interact with
customers
Know who is at your business - respond!
Wednesday, June 30, 2010
Local Search
Claim your business on sites like Google, Yelp, and Foursquare
Make sure all information is consistent and correct
70% of online searchers will use local search to find offline businesses.Kelsey Group
Create content that is engaging and contains keywords you want to be associated with
67% of customers search online instead of traditional yellow page directoriesHitwise
Wednesday, June 30, 2010
Submit Your Business
•Google Local
•MSN Local
•Yahoo Local
•Ask Local
•Chamber of Commerce
•LA2M
•Local Organizations
Wednesday, June 30, 2010
Location Based Apps
Wednesday, June 30, 2010
We want to know about
your cat, your lunch and
your ex, and we like it.
It's great
entertainment.
Cakeface Originals
Brightkite
Cakeface OriginalsWednesday, June 30, 2010
Gowalla
Wednesday, June 30, 2010
Around Me
Eric KilbyWednesday, June 30, 2010
Urban Spoon
Phil H
Wednesday, June 30, 2010
Urban Spoon
Any restaurant
Any Genre
Wherever you are
Any Price
Range
“...part magic 8 ball, part slot
machine.”
Claim your restaurant at www.urbanspoon.com/e/addrestaurant
SkinnylaminxWednesday, June 30, 2010
TwitterYour business couldhave an ad on Twitter soon.
Twitter’s also working on handset deals that would integrate the service
into certain devices right out of the box.
Wednesday, June 30, 2010
Use Twitter Search to listen for your name, your competitor’s names, words that relate to your space.
Talk about non business too!
Share links to neat things in your community.
Commenting on others’ tweets, and
retweeting what others have posted is a great
way to build community.
Use 3rd party clients for easier managing (HootSuite,
CoTweet, etc.)
Twitter Tips
Wednesday, June 30, 2010
Option to geotag on
Twitter using Google Maps
Tweet With Your Location
See where your consumers are and
interact
Wednesday, June 30, 2010
Foursquare
Wednesday, June 30, 2010
Foursquare
Claim your business @ http://foursquare.com/
businesses/
Add incentives
Track who checked in and leave
messages for future visitors
Teamstickergiant
•Over a check in per second•Location Updates•Analysis tools for business owners•Interact with customers•1.6 million users and growing
Wednesday, June 30, 2010
Foursquare: How-To For Business
Play the game with customers
Host contests, offer giveaways
Create specials for fans- free stuff, special tours
Reward the “Mayor” or fans who check in frequently
Create incentives for events
Wednesday, June 30, 2010
Yelp
A s o f M a y 2 0 1 0 ,
m o r e t h a n 3 2
m i l l i o n p e o p l e
v i s i t e d Y e l p i n
t h e p a s t 3 0 d a y s .
J Smith Photo
Wednesday, June 30, 2010
Yelp
Yelp offers a suite of FREE tools
for business owners.
Show off Reviews Customer messaging
Find out who’s searching you
Analytics
Email notifications
Upload photos
Ron Sombillon Gallery
http://www.yelp.com/business
Wednesday, June 30, 2010
Yelp
“Last month, over half a million calls were made to local businesses directly from our Yelp iPhone App.
That's about 1 call every 5 seconds to a business as a result of Yelp.”
http://www.yelp.com/businessWednesday, June 30, 2010
Google Maps
Get your business on Google!
Local search, anywhere.
LaihuiWednesday, June 30, 2010
1. Claim your business.
3. Get Found.
5. Communicate.
Google Maps
Google knows where you are and where your
potential customers are
2. Advertise Locally.
4. See who is nearby.
Geolocation allows for more relevant search
Wednesday, June 30, 2010
Google Maps
Lars Ploughman
Connect @www.google.com/places
Grievous AngelWednesday, June 30, 2010
Facebook Places
The Game Changer
Latitude, Longitude, and Altitude date
Local Based Ads
Domination?
Wednesday, June 30, 2010
Takeaways
•Business Owners: Claim Your Location or Else
•Encourage Reviews- Talk Up Your Social Media
•Reward Your Customers for Check Ins + Visits
•Real Time Coupons? Offers to Entice Traffic?
•Winners? Google, Twitter, Facebook
Wednesday, June 30, 2010
Connect with Derek Mehraban
http://ingenexdigital.com
http://twitter.com/mehraban
http://facebook.com/mehraban
http://foursquare.com/user/mehraban
Thank You!
Wednesday, June 30, 2010