location-aware mobile apps with chatter & ibeacon

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Location-aware Mobile Apps with Chatter & iBeacon John Gifford Sr. Technical Architect @johnmgifford

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Page 1: Location-aware Mobile Apps with Chatter & iBeacon

Location-aware Mobile Apps with Chatter & iBeaconJohn Gifford

Sr. Technical Architect

@johnmgifford

Page 2: Location-aware Mobile Apps with Chatter & iBeacon

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of

the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking

statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service

availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future

operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of

our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service,

new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or

delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and

acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and

manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization

and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our

annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and

others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be

delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.

Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Page 3: Location-aware Mobile Apps with Chatter & iBeacon

John GiffordSr. Technical Architect

Page 4: Location-aware Mobile Apps with Chatter & iBeacon

Cody SingletonChief Technical Officer – BlueCats

[email protected]

Page 5: Location-aware Mobile Apps with Chatter & iBeacon

Chatter Check-in with iBeacons

– Uses the Chatter API

– Geo-location lookup

– Post status update

– Tag coworkers

– Check your feed

– Source code available

– iBeacon Integration

Page 6: Location-aware Mobile Apps with Chatter & iBeacon

Use to

introduce a

demo, video,

Q&A, etc. Live Demo

Page 7: Location-aware Mobile Apps with Chatter & iBeacon

Two great ways to build your mobile portfolio!

Salesforce1 Mobile AppConfigurable by Admins out of the box

Custom Mobile AppsBuilt by Developers with our Mobile Services

For employee facing apps For customer-facing experiences

All built on the Salesforce1 Platform

Page 8: Location-aware Mobile Apps with Chatter & iBeacon

Salesforce Mobile SDK

Page 9: Location-aware Mobile Apps with Chatter & iBeacon

Salesforce Mobile SDK

Page 10: Location-aware Mobile Apps with Chatter & iBeacon

What does it offer?

• oAuth and API Wrappers

• Chatter API Integration

• Faster and more modularized

architecture

• New entity frameworks for easy

data access and offline storage

OAuth2Secure authentication and refresh

token management

API WrappersInteract with Salesforce REST

APIs with popular mobile platform

languages

App ContainerEmbed HTML5 apps inside a container to

access powerful native device

functionality

Secure Offline DatabaseStore business data on a device with

enterprise-class security

Push NotificationsDispatch real-time alerts directly to

mobile devices

Page 11: Location-aware Mobile Apps with Chatter & iBeacon

Use to

introduce a

demo, video,

Q&A, etc. Mobile App Strategy

Page 12: Location-aware Mobile Apps with Chatter & iBeacon

Components of a Mobile App:

Personal

Operational

Promotional

Functional

Social

Page 13: Location-aware Mobile Apps with Chatter & iBeacon

Components of a Mobile App:

Personal

Operational

Promotional

Functional

Social

Page 14: Location-aware Mobile Apps with Chatter & iBeacon

Use to

introduce a

demo, video,

Q&A, etc. Personalize with Location Services

Page 15: Location-aware Mobile Apps with Chatter & iBeacon

Traditional Location

• GPS location services consume battery

• GPS doesn’t work well indoors

• GPS accuracy range is limited

• Wifi relies on connection

• Users may not connect to your network

Page 16: Location-aware Mobile Apps with Chatter & iBeacon

What iBeacons Offer

• Accuracy within feet

• Energy efficiencies

• Indoor and outdoor use

• Customized user experience

• More personalized mobile apps

Page 17: Location-aware Mobile Apps with Chatter & iBeacon

What iBeacons & Salesforce1 Offer:

• Mobile SDK = FUNCTIONAL

• Chatter = SOCIAL

• ExactTarget = PROMOTIONAL

• Salesforce1 + Reporting = OPERATIONAL

• All of the above + emerging technologies like

iBeacons = PERSONAL

+ iBeacons =

Personal

Operational

Promotional

Functional

Social

Page 18: Location-aware Mobile Apps with Chatter & iBeacon

Use to

introduce a

demo, video,

Q&A, etc. Understanding iBeacons

Page 19: Location-aware Mobile Apps with Chatter & iBeacon

What is an iBeacon?

• Standalone Bluetooth LE Device

• Constant Signal Broadcast

• UUID, Major Key, Minor Key

Page 20: Location-aware Mobile Apps with Chatter & iBeacon

iBeacon Ranges

Page 21: Location-aware Mobile Apps with Chatter & iBeacon

iBeacon Installation

Page 22: Location-aware Mobile Apps with Chatter & iBeacon

Use to

introduce a

demo, video,

Q&A, etc. Live Demo

Page 23: Location-aware Mobile Apps with Chatter & iBeacon

iBeacon Architecture

ADMIN

CONSOLE

BEACON

DISCOVERED

NOTIFICATION

ONLINE DASHBOARD

REGISTER AND

MANAGE BEACONS

MANAGE MESSAGES

SEND CUSTOM

NOTIFICATIONS

LOG USER ACTIVITY

REST API FOR

INTEGRATION

Page 24: Location-aware Mobile Apps with Chatter & iBeacon

Use to

introduce a

demo, video,

Q&A, etc. Code Walk Through

Page 25: Location-aware Mobile Apps with Chatter & iBeacon

Salesforce Analytics

4.3

2.4

2

3

3.5

2

0

1

2

3

4

5iBeacon Data

FAR NEAR IMMEDIATE ENTRY EXIT DWELL

• iBeacon data can give you insight

• Help you understand your customers

• Help you personalize your app

Page 26: Location-aware Mobile Apps with Chatter & iBeacon

Best Practices

• iBeacons require installation

• Consider iBeacon placement

• Test your user experience

• Don’t be overly intrusive

• Add value to your app

• Capture iBeacon data

• Be creative and have fun!

Page 27: Location-aware Mobile Apps with Chatter & iBeacon

Use to

introduce a

demo, video,

Q&A, etc.

Questions

Page 28: Location-aware Mobile Apps with Chatter & iBeacon

What’s Next?

Mobile SDK:

http://wiki.developerforce.com/page/Mobile_SDK

Mobile SDK workbook:

http://media.developerforce.com/workbooks/Mobile_SDK_Workbook_web.pdf

Where to get beacons:

http://www.bluecats.com/starterpack/

Chatter Check-in Source Code:

https://github.com/iosforce/Chatter-Checkin-DF14

Page 29: Location-aware Mobile Apps with Chatter & iBeacon