Location Analytics -

A New Dimension for your

Applications

Agendra Kumar President, Esri India

Plenary Session: Convergence: Fostering Innovations in Applications

WHY Location?

Location Data is Pervasive

spreadsheets

assets

customer

records

big data

collections

Images &

video

mobile

devices

Social

media

people

analytics

• Maps communicate

• Spatial analysis is powerful

• New technology is making location easier

Why Is Location So Compelling Now?

. ….Better and Faster Decision Making

. . . Improved Communication

. . . Increased Efficiency

Technology and engagement is evolving…

SOCIAL & Web ANALYTICS

LIVE DATA FEEDS

Advanced ANALYTICS

What’s the social sentiment for

My brand or products

How do I optimize my

store inventory based

on weather & trends

How do I better

predict demand and price?

A New Set of Questions

Manufact-

uring

Finance

Defence

Agriculture

Utilities

Government

Retail

Insurance

Public

Safety

Mining

Oil &

Gas

True for All Industries

Forestry

Real

Estate

Real Estate Marketing Executive Suite

Operations HR

Finance

Sales Customer

Support

Location

Platform

Location as a Platform

Open API

Mobile

Apps

Enterprise

Systems

C R

M

E R

P

B I

Off

ice

Oth

er

Analytics

Content /

Maps

Open

Location Platform

GIS Simple

Mapping

Location Platform

A Location Platform Integrates and

Connect Everyone

Making Mapping and Location Analysis

Available Across Organizations

Executive

Access

Public

Engagement

Work

Anywhere

Knowledge

Workers

Enterprise

Integration

Geospatial

Professionals

Improving

Communication

and Collaboration

Microsoft Office

Esri Maps for . . . • Office

• IBM Cognos

• SharePoint

• MicroStrategy

• SAP

• Sales Force

• Dynamics

Spreadsheets

Business Systems

The Platform Geo-enriches Enterprise Systems

Providing Mapping, Spatial Analysis, and Reporting

Your Data Location Enrich Your Analysis +

Operations Planning

Production & Operations

Performance Management Distribution

Risk Management

Energy and Location

Market Planning Marketing Merchandising Distribution

Store Operations

Retail and Location

Market Planning & Analytics

• Customer & Demographic Analysis

- Research & Development

- Expanding International Markets

- Forecasting

• Category Localization

Network Planning

• Network Performance

• Site Performance

• Market Penetration

• Where should we place our distribution centers to minimize costs

and maximize our reach?

- Service Areas

- Proximity to customers

- Suitable transportation

Location Optimization

Supply Chain Resiliency & Risk

• Risk Analysis

• Situational Awareness

• Mitigation

Performance Management

• Sales Analysis and Reporting

• Executive Dashboard Enablement

• BI / ERP / CRM Integration

• Sales Staff Optimization

- Territory Alignment

- Field Applications

Operational Efficiency

• Facility / Asset Management

• Environmental Health & Safety

• Logistics

Geographic Pattern Analysis

Space – Time Hotspots

Geo-Enabled Business

DIS

TR

IBU

TIO

N

LOCATION ANALYTICS PLATFORM

PE

RF

OR

MA

NC

E

MA

NA

GE

ME

NT

RIS

K

MA

NA

GE

ME

NT

PR

OD

UC

TIO

N &

OP

ER

AT

ION

S

OP

ER

AT

ION

S

PL

AN

NIN

G

Product Mix Promotions Advertising Financial Services

Workforce Management Business Continuity

Sales & Inventory

Forecasting

Social Media Analytics

Brand

analysis

Customer Survey IT infrastructure Price Optimization

Customer Analytics

Operations

Apply Location

Thank you