localization : the road ahead : mahendra
DESCRIPTION
Presentation by Mr Mahendra Shrama on the Future of Localisation and his success stories with the Application Gujarati Pride.TRANSCRIPT
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Mobile App Localization
Reaching out to Masses By
Mahendra A. SharmaCo-Founder & CTO, NicheTech
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Short Intro
• 14 Yrs of IT experience• Co-Founder and CTO of NicheTech• Creator of Gujarati Pride range of Products• Marathon Runner for 2 yrs• Cricket Enthusiast • Active member at CSI Ahmedabad• MOMO advisory committee member
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Why localization
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Why Localization
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Why Localization
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What is English?
Ant in the Ant Farm
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Why Localization on Smart Phones
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Smartphone market share
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Samsung Language Support
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Whatsapp in Hindi on Windows
Whatsapp is now available in 32 Languages
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Translate Now…
• But not using Google Translate
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Translation Problems
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Professional Translation
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Professional Translation
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Gujarati eBook App
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Localization + Personalization
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Personalization of Apps
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Our Success
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Success Continues
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Quote
If you talk to a man in a language he understands, that goes to his head.
If you talk to him in his language, that goes to his heart. Nelson Mandela
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Questions?