local sponsorship opportunities 2010 final

14
National Hemophilia Foundation Hemophilia Walk Program LOCAL SPONSORSHIP ESSENTIALS

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Page 1: Local sponsorship opportunities 2010 final

National Hemophilia Foundation

Hemophilia Walk ProgramLOCAL SPONSORSHIP

ESSENTIALS

Page 2: Local sponsorship opportunities 2010 final

HEMOPHILIA WALK STATISTICS

TOTALS… 2008 2009Number of Chapters: 5 10

Amount Fundraised: $1,037,000 $1,235,000*

Number of Participants: 2,700 6,000

Number of Teams: 150 400

*Figure as of 12/09

Page 3: Local sponsorship opportunities 2010 final

2010 HEMOPHILIA WALK

Adding 4 new sites to the program (14 Walk

sites total):• Great Lakes Hemophilia Foundation• Hemophilia Foundation of Illinois• Hemophilia Foundation of Northern California• New England Hemophilia Association

Page 4: Local sponsorship opportunities 2010 final

2010 WALK MAP

Walk Site

Page 5: Local sponsorship opportunities 2010 final

2010 HEMOPHILIA WALK STATISTICS

National Sponsorship (raised to date)

Baxter: $300,000 (National Presenting Sponsor)

Bayer: $100,000 (National Milestone Sponsor)

Pfizer: $50,000 (National Supporting Sponsor)

Talecris: $25,000 (National Event Sponsor)_____________________________________________________________________________________

Total: $470,000 (cash sponsorship only)

$5,000 (in-kind donation)*As of 4/10

Page 6: Local sponsorship opportunities 2010 final

2010 HEMOPHILIA WALK STATISTICS

National Sponsorship

NHF has solicited 50 online and letters of

inquiry to prospected companies.

Page 7: Local sponsorship opportunities 2010 final

LOCAL SPONSORSHIPS:WHAT & WHY

WHAT:

Securing local

Sponsorships

WHY ITS IMPORTANT:

1) Underwrites walk expenses

2) Builds awareness

3) Forms teams

Page 8: Local sponsorship opportunities 2010 final

LOCAL SPONSORSHIPS:BEST SPONSOR PROSPECTS

1) Recruit sponsorship committee

2) Create wish list

3) Committee write to personal contacts

Page 9: Local sponsorship opportunities 2010 final

LOCAL SPONSORSHIPS:WHEN & WHY

WHEN & WHY SPONSORS ARE RECRUITED:

1) ASAP - Initially 7 months prior to the Walk date

2) Then, after the brochure and poster are printed (after the Kickoff Event) to be placed on Walk T-shirts & Website

Page 10: Local sponsorship opportunities 2010 final

LOCAL SPONSORSHIPS:WHO

WHO’S RECRUITING?

• YOU!!!

• All Walkers, Team Captains, Board Members, Chapter Staff, Corporate Committee, other committed Volunteers

Page 11: Local sponsorship opportunities 2010 final

LOCAL SPONSORSHIPSHOW

THE AVAILABLE RESOURCES TO RECRUIT SPONSORS

• Sponsorship “Ask” Letter• Local Sponsorship Information Folder• Local Chapter Staff Assistance

Page 12: Local sponsorship opportunities 2010 final

LOCAL SPONSORSHIPSHOW YOU DO IT

HOW YOU RECRUIT SPONSORS:• Face-To-Face: Set-up an in-person

meeting• Phone: Call the person/company directly• Email: Send appropriate information

about the Walk and the chapter • Snail Mail: Write and mail a sponsorship

“Ask” letter to prospect

Page 13: Local sponsorship opportunities 2010 final

LOCAL SPONSORSHIPS:A SUCCESSFUL SPONSORSHIP ASK

• People Give To People – especially people they know and care about

• Using the Local Sponsorship Folder• Follow-Up, Follow-Up, Follow-Up• Thanking the prospect

Page 14: Local sponsorship opportunities 2010 final

GOALS OF THE HEMOPHILIA WALK

• Fund research

• Provide education

• Support advocacy initiatives

• Build awareness