Local SEOAugust 23, 2012

What is Local SEO?A type of online marketing

that helps businesses increase search engine traffic based on map placement for geographic related keywords.  

While there is some similarity between tactics used for general SEO versus Local SEO, the local algorithm for ranking is different from the general search algorithm.

Example Map View

Google Organic View

Google+ Local

Why Local SEO? For client – Low hanging fruit for

establishing presence on competitive phrases Leverage Google maps presence in

search results with local intent Rich text snippets that include

Google+ information

For reseller – Gateway product to get your foot in the door for other services Low cost initial service Build relationship with customer that

can lead to web dev, seo, ppc, email, social media etc..

Process Overview

Claim & Enhance Core Listings• Verify• Complete Data• Photos & Videos• Monitor for duplicates

Build Authority with Citations• Local SEO Onsite

Updates• Identify and claim

citations• Links also help build

authority

Offers and Reviews• Keep content fresh• Review badges for

website & email requests

Month by Month Overview

Month

Summary of Tasks

1 • Verify and complete profiles on Google, Yahoo and Bing. • Facilitate verification with client.• Setup review badges and emails

2 • Onsite audit for Local SEO factors• Claim tier 1 directory citations• Reviews and local status update

3 • Research competitor citations and build list for future months• Claim citations from master list• Reviews and local status updates

4 • Create and post slide show video for profiles• Claim citations from master list• Reviews and local status updates• Extra videos can be purchased from the program

5 • Research competitor citations and build list for future months• Claim citations from master list• Reviews and local status updates

6 Repeat process

Workflow Driven

Password VaultAll passwords for account stored in campaign

details

Review Pending ClientVerification has been the #1 failure point in

Local SEO

Review Pending – Client feature allows us to track verification compliance with the reseller and end customer