local seo & google places twitter: makepageone 512-761-7525

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Local SEO & Google Places Twitter: MakePageOne http://AustinSEOAcademy.com 512-761-7525

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Page 1: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Local SEO & Google Places

Twitter: MakePageOnehttp://AustinSEOAcademy.com

512-761-7525

Page 2: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Why Are You Here?

You Want More Business… Right?

Page 3: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

When you think Web Marketing You have to think in the same

way as you do ANY other marketing!

Page 4: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

So… Your Site Needs To SELL You

& Your Stuff.

Does your website SELL?Or is it more of a digital company

brochure?

Page 5: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

This is why SEO and Marketing go hand in

hand…

BECAUSE…

Page 6: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

In order for your site to sell anything, it has to get found first!

So here’s some Stupid Simple Stuff To help you do that.

Page 7: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Some Quick Organic SEO

Basics•Finding the right keywords (Traffic,

Relevance, Competition)

•75% of SEO is Off Page Optimization (25% on page)

•Building Links is everything

Page 8: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Example of ONPAGE Optimization

Title Tag, Meta Keywords & Meta Description

Page 9: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Microsoft says 53% of Mobile Searches

on Bing have a Local Intent

Here’s What Off Page Optimization is for:

Page 10: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

SEO isn’t going away, it’s just

changing and we have to adapt

If They Aren’t Finding You,

Who Do They Find?

Page 11: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Organic = LinksLocal = Citations

(local links)

Page 12: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Local Listing Set Up

Page 13: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Google Placeshttp://google.com/local/add

Page 14: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

1. Click on Add Business

Page 15: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

2. Enter your business & fill out

everything

Page 16: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Choose relevant Categories (one’s you want to rank

for)

Page 17: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Add Photos, Videos, & Coupon

(fill out completely)

Page 18: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Verify Business So important to do this

Can verify via Phone or Postcard (Phone is instant)

Page 19: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Optimize Your Local Listing = On

Page

Page 20: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Search Engines need to get

information from trusted sources

Page 21: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Here are places to get Free Local

Listings• http://local.yahoo.com

• http://ssl.bing.com/listings/BusinessSearch.aspx

• Localeze.com

• Superpages.com

• Yellowpages.com

• biz.yelp.com

• infousa.com

http://citysearch.com

http://insiderpages.co

m

http://merchantcircle.

com

Page 22: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Things to remember

Page 23: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Citations!! The more you have the

more you will DOMINATE

Eg. www.Georgetownfire-patio.com

Page 24: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

The ONLY thing done was LOCAL Listings

Page 25: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Make sure you target the right

categories

Page 26: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Get customer reviews

(do it right)

Page 27: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Make sure you have FULL address

Page 28: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Address at the center of the city

Page 29: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

What has a Negative impact on Local Listings?

Page 30: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Negative Ranking Factors

•Multiple local business listings (duplicates)

•Use of a PO Box

•Use of 800 #

Page 31: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Yelp.com

Page 32: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Action Steps

•Set up & Claim Local listing (Google Places)

•Submit to “local” business directories (citations)

•Ask for Reviews (on Google & Yelp) - Make sure they’re honest reviews

Page 33: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Q & A

Page 34: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

The Ranking Triad

The core of Google’s algorithm is made up of three primary variables . They are:

Page 35: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

1. Content(keywords, domain name, tags, etc.)

SEO Basic Principles – simply understanding key factors and then doing them well.

Page 36: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

2. Links (inbound, outbound, authority,

etc.)

Linking Strategies - I'll show you how to do it properly.

Page 37: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

3. Activity (traffic, RSS subscriptions, comments, updates,

etc.)

Page 38: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

The Root Of All SEO…

?

Page 39: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

KEYWORDSKEYWORDS

KEYWORDS

Page 40: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

The KEY to getting the right kind of traffic is finding

the RIGHT keywords

Page 41: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Pick Your Keywords

Page 42: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Targeted Keywords(specific)

Page 43: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Focus

Page 44: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Advantage

Page 45: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Tools

Page 46: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Google Search Bar

Page 47: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Check for Competition

Page 48: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

This seems like a whole lot of trouble to go through for

rankings.

Is it worth it?

Page 49: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Natural is better than PPC

Page 50: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Even way down the page

Page 51: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Assignment

•Check out what people are looking for in your niche•Check out the competition for those keywords•Go to AustinSEOAcademy.com to learn some more before the next Meetup

Page 52: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Special Offer

•Google Places Setup & Optimization

•Local Business Directory Mass Submission _______ $750

Page 53: Local SEO & Google Places Twitter: MakePageOne  512-761-7525

Special Offer (option 2)

•Google Places Setup & Optimization

•Local Business Directory Mass Submission

•Organic SEO Pro Package _______ $1500