Local Search Engine Optimization

Presented by Hop Online LLC

Contents

• About us• Local SEO… What/Why/How?• What’s coming next for the local web• What we do• Our results• Monthly reporting• Pricing• What’s needed from the client• Contacts

About Hop Online

We’ve helped: We offer:• Organic and local SEO• Website design & development• Social media optimization• PPC marketing

New Orleans

Sofia, Bulgaria

Local search on PCs

Did you know…• 40% of all searches have local intent• 17% of search results now show Google Maps results at the top of the page• 82 % of local searchers follow-up offline with phone call and/or in-store visit• Only 10% of Google Places profiles have been claimed!

Sources: DM News, Kelsey Group, comscore, GetListed.org

Local Search on mobile

Did you know…

• 50% of online maps usage now coming from mobile (up from 40% only 2 months ago!)

• Over half of all local searches happen on mobile devices

Sources: DM News, Kelsey Group, comscore

Local search drives walk-ins

Source: BrightLocal.com

So, what if you were here?

… What might that do for your business over the next 12-24 months?

Our approach to local SEO

Claim all business locations in all major search engines.

Reconnect with customers and encourage web-based feedback and reviews.

Create custom Google maps, custom offers and other differentiating content.

Ensure the essential business info is consistent on all relevant local directories on the web.

Claim Citations CustomersCustomizeComplete

Build-out all profiles to 100% completeness with categories, rich descriptions, images & video.

Claiming on the Big 3 (+Yelp)

Complete profiles

Custom offers

Google Offers to challenge Groupon

Enhancing online directory presence (aka “citations”)

Information From Website, UGC, Local Directories, Social Media, Groupon (recently)

Citations are the new “links” for local SEO

Building reviews

“Hey there, thanks again for your business! Got 2 minutes to give us some review love?”

Supporting local SEO w/ PPC

We can…• Create and optimize your AdWords campaign structure• Build-out and manage your keyword lists and daily CPC bidding• Write and split-test your ad copy• Manage your ads placements on Google’s Display network• Measure and maximize your return on investment from PPC advertising

The local search puzzle --Google’s value proposition to businesses

Organic

Reviews Deals

Paid

On the (near) horizon in local search

Our Results

Limousine Livery rankings

Resulting web traffic for Limousine Livery (past 30 days)

Arnaud’s Restaurant results

Monthly rankings reports

How we can help get you to the top

Phase 1 (one time) Phase 2 (ongoing)

Make your website local SEO-friendly Build citations for your business on local directories around the web

Claim your business on Google, Bing & Yahoo

Create and implement a strategy for building reviews to your profiles

Build out robust profiles with images, video and keyword rich categories and descriptions

Create custom Google maps for your listings

Create coupons and offers for your listings Helping you craft deals for promoting on all major platforms

PricingLocal SEO Month 1 Month 2 Month 3

Phase 1 work $750

Phase 2 work* $600 $600

Total investment $1,950

Optional servicesGoogle AdWords & Boost account management

10% of monthly ad budget ($300 minimum)

SEO site audit** $1,000

Wordpress website redesign** TBD

* Add $100 per month for each additional business location ** Details can be provided under separate proposal

What we need from the client

1. Access to website content management system (CMS) for on-site SEO improvements

2. Up to 10 stunning images of your business3. Up to 5 videos about your business 4. A bit of patience… results can take a few

months (but they last!)