local search marketing introduction
DESCRIPTION
Is local search marketing necessary for local businesses?TRANSCRIPT
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LLOCALOCAL SSEARCHEARCHLLOCALOCAL SSEARCHEARCH
MARKETING MARKETING
Is it really important for local businessesIs it really important for local businesses?
www.listwww.list--ofof--companies.orgcompanies.orgwww. stwww. st ofof compan es.o gcompan es.o g
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WWHATHAT ISIS LLOCALOCAL SSEARCHEARCH MMARKETINGARKETING??
Online Users
Search for local product
or
See your website
or business
Contact You
More Sales
service listing
www.list‐of‐companies.org
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Local Search Marketing Statistics Local Search Marketing Statistics gg
According to Google, 20% of all searches are related to location
43% f h i ki l l h t t b 43% of search engine users are seeking a local merchant to buy something offline. Source: comScore Networks
54% of search users have substituted Internet/search for the phone pbook. Source: comScore Networks
The Kelsey Group reports that 74 % of Internet users perform local searchessearches
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80% f h li b f ki 80% of users research online before making a purchase
45%
30%
Local Newspapers
Radio
75%
40%
Word of Mouth
Print Yellow Pages
70%
75%
Internet Yellow Pages
Word of Mouth
80%
0% 20% 40% 60% 80% 100%
Local Online Search
www.list‐of‐companies.org
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SSMALLMALL BBUSINESSUSINESS SSEARCHEARCH MMARKETINGARKETINGSSURVEYURVEY RRESULTSESULTS
www.list‐of‐companies.org
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What Statistics Tell YouWhat Statistics Tell You……
1. More people search internet for local goods and services
2. Traditional marketing methods don’t work now!
3. Importance of creating an web presence
4. Can establish a formidable competitive advantage
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Benefits of Local Search MarketingBenefits of Local Search Marketing
Enhance Your Online Visibility
Target the Customers in Your Locality
Acquire New Clients
More Sales
Increase Your ROI
Develop An Online Brand ImageDevelop An Online Brand Image
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www.list‐of‐companies.org
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Start Building An Online Presence Start Building An Online Presence
B C ti B i W b itBy Creating a Business Website
By Claiming Business Listings in Business DirectoriesBy Claiming Business Listings in Business Directories
By Involving in Niche Online Social NetworksBy Involving in Niche Online Social Networks
www.list‐of‐companies.org
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Types Of Local Search SitesTypes Of Local Search Sites
These are sites which people use online to find local business
Search Engine Maps (Google, Bing and Yahoo)
Review Sites (Yelp, Tripadvisor, Zagat)
Business Directories (InfoUSA, Acxiom)
Yellow Page Directories (Yellowpages.com, Superpages)
Local Directories (CitySearch, Localeze)
Niche, Industry Specific Directories (Health Grades)Niche, Industry Specific Directories (Health Grades)
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The Three Most Important The Three Most Important
Get Listed In Search Engine MapsGet Listed In Search Engine Maps
Google Places (Google Maps)
Yahoo Local
Bi B i P t lBing Business Portal
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What does Local Search Marketing include?What does Local Search Marketing include?
1 Claim and Verify Local Listings1. Claim and Verify Local Listings
2. Managing Listings for Several Locations
3 O i i L l Li i f I d L l SEO T ffi3. Optimize Local Listings for Increased Local SEO Traffic
4. Help You Monitor Customer Reviews and Feedbacks
5. Submit Your Business to Other Local Business Directories
6. Setup Traffic Analytics Properly to Track Local Activity
7. Promote Your Local Listings
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Local search marketing can be Local search marketing can be used by all local businesses and
service providers to increase their service providers to increase their customer footfall.
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As the famous Golf player,Ben Hogan, once said
"Placing the ball in the right position for the next shot is eighty percent of winning golf".
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www.list‐of‐companies.org
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Helping You Grow
By By
List of Companies
http://list-of-companies.org