local search - it's elementary, my dear watson
DESCRIPTION
Local search has gone through significant changes recently, especially with the big algorithm shakeup of late October to mid-November of 2013. This presentation covers the current best practices for on-site local optimization, along with explaining citations, the importance of consistency in NAP information, and how to get citations.TRANSCRIPT
![Page 1: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/1.jpg)
![Page 2: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/2.jpg)
![Page 3: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/3.jpg)
![Page 4: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/4.jpg)
![Page 5: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/5.jpg)
![Page 6: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/6.jpg)
![Page 7: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/7.jpg)
![Page 8: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/8.jpg)
![Page 9: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/9.jpg)
![Page 10: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/10.jpg)
![Page 11: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/11.jpg)
![Page 12: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/12.jpg)
![Page 13: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/13.jpg)
![Page 14: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/14.jpg)
![Page 15: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/15.jpg)
![Page 16: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/16.jpg)
![Page 17: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/17.jpg)
![Page 18: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/18.jpg)
![Page 19: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/19.jpg)
![Page 20: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/20.jpg)
![Page 21: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/21.jpg)
![Page 22: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/22.jpg)
![Page 23: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/23.jpg)
![Page 24: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/24.jpg)
![Page 25: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/25.jpg)
![Page 26: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/26.jpg)
![Page 27: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/27.jpg)
![Page 28: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/28.jpg)
![Page 29: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/29.jpg)
![Page 30: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/30.jpg)
![Page 31: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/31.jpg)
![Page 32: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/32.jpg)
![Page 33: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/33.jpg)
![Page 34: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/34.jpg)
![Page 35: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/35.jpg)
![Page 36: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/36.jpg)
![Page 37: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/37.jpg)
![Page 38: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/38.jpg)
![Page 39: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/39.jpg)
![Page 40: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/40.jpg)
![Page 41: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/41.jpg)
![Page 42: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/42.jpg)
![Page 43: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/43.jpg)
![Page 44: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/44.jpg)
![Page 45: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/45.jpg)
![Page 46: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/46.jpg)
![Page 47: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/47.jpg)
![Page 48: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/48.jpg)
![Page 49: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/49.jpg)
![Page 50: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/50.jpg)
![Page 51: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/51.jpg)
![Page 52: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/52.jpg)
![Page 53: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/53.jpg)
![Page 54: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/54.jpg)
![Page 55: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/55.jpg)
![Page 56: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/56.jpg)
![Page 57: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/57.jpg)
![Page 58: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/58.jpg)
![Page 59: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/59.jpg)
![Page 60: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/60.jpg)
![Page 61: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/61.jpg)
![Page 62: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/62.jpg)
![Page 63: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/63.jpg)
![Page 64: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/64.jpg)
![Page 65: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/65.jpg)
![Page 66: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/66.jpg)
![Page 67: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/67.jpg)
![Page 68: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/68.jpg)
![Page 69: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/69.jpg)
![Page 70: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/70.jpg)
![Page 71: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/71.jpg)
![Page 72: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/72.jpg)
![Page 73: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/73.jpg)
![Page 74: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/74.jpg)
![Page 75: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/75.jpg)
![Page 76: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/76.jpg)
![Page 77: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/77.jpg)
![Page 78: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/78.jpg)
![Page 79: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/79.jpg)
![Page 80: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/80.jpg)
![Page 81: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/81.jpg)
![Page 82: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/82.jpg)
![Page 83: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/83.jpg)
![Page 84: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/84.jpg)
![Page 85: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/85.jpg)
![Page 86: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/86.jpg)
![Page 87: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/87.jpg)
1. The Pink Panther - 19632. A Shot in the Dark - 19643. A Study in Terror - 19654. Blowup - 19665. In the Heat of the Night - 19676. Bullitt - 19687. Marlowe - 19698. The Private Life of Sherlock Holmes - 19709. The French Connection - 197110. Shaft - 197111. The Offence - 197212. Serpico - 197313. Chinatown - 197414. The Conversation - 197415. Night Moves - 197516. Murder by Death - 197617. The Guy from Harlem - 197718. The Cheap Detective - 197819. Murder by Decree - 197920. Cruising - 1980
21. Sharky's Machine - 198122. Dead Men Don't Wear Plaid - 198223. Gorky Park - 198324. City Heat - 198425. Young Sherlock Holmes - 198526. 8 Million Ways to Die - 198627. Manhunter - 198628. Angel Heart - 198729. Lethal Weapon - 198730. Mississippi Burning - 198831. Who's Harry Crumb? - 198932. The Adventures of Ford Fairlane - 199033. Point Break - 199134. Hard Boiled - 199235. Demolition Man - 199336. Ace Ventura: Pet Detective - 199437. A Low Down Dirty Shame - 199438. Lord of Illusions - 199539. Seven - 199540. The Long Kiss Goodnight - 1996
41. L.A. Confidential - 199742. Fallen - 199843. Rush Hour - 199844. The X-Files - 199845. Bone Collector - 199946. The Boondock Saints - 199947. Shaft - 200048. The Fast and the Furious - 200149. Minority Report - 200250. The Singing Detective - 200351. Starsky & Hutch - 200452. Brick - 200553. Miami Vice - 200654. Gone Baby Gone - 200755. Max Payne - 200856. The Girl with the Dragon Tattoo - 200957. Cop Out - 201058. The Girl with the Dragon Tattoo - 201159. 21 Jump Street - 201260. The Heat - 2013
![Page 88: Local Search - It's Elementary, My Dear Watson](https://reader035.vdocuments.mx/reader035/viewer/2022070300/540f01867bef0ae33f8b4898/html5/thumbnails/88.jpg)