local mobile marketing slideshow
DESCRIPTION
Local and Mobile Marketing presentation provided by Kevin Booth at http://kevinbooth.caTRANSCRIPT
How to take advantage of search engines for your local business...
THE LAST FRONTIER LOCAL and MOBILE SEARCHTake advantage with…
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Kevin BoothKevin [email protected]
Today’s business owners are faced with an enormous problem
Why?1. Search results are dominated by large
corporations and major chains2. Lack of knowledge to develop a web campaign3. Belief they can’t compete on an economical
basis4. Inability to make transition from traditional
advertising medium
Before the Internet:
Staying connected meant advertising with:• Phone Directories• Newspaper• TV• Direct Mail• Telemarketing• Print Ads• Word of Mouth
Times are rapidly changing
• Phone Directory• Newspapers• TV• Telemarketing• Direct Mail• Print Ads• E-Mail
• Where is yours?• Declining Rapidly• DVR/TiVo• Do Not Call List• 1%-2% Yield• Rising Costs• Spam Software
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Traditional advertising mediums are loosing their effectiveness
The statistics are astonishing
• 1 Trillion — Number of web pages in the world1
• 50 — Percentage of small business without a website
• 78 — Percentage of households with two or more computers2
• 82 — Percentage of local searches that result in offline action3
• 0 — Without a web presence, you have 0% chance in connecting with local consumers performing online searches
5 1 Google July 25,2008
2 2007 Market Report by Jupiter 3 Study by Comscore Networks (Click Z August 2nd, 2007)
Having a website isn’t enough
• How do people find it?
• How do you drive trafficto a website?
• Are you satisfied with your current web presence?
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Search optimization companies are far too expensive for most local businesses!
Consumers are Talking about and Reviewing YOU!
Local Search – A New Opportunity• 71% of all American adults use the Internet.• 91% of all Internet users use a search engine
to find information.• Over 50% of all purchases are preceded by an Internet
search• 30 percent of all search queries contain a city, state or zip code.• There are 2.6 billion local searches a month• What does this have to do with you?• You don’t need a website! (Although having one helps)
Why MobileWhy Mobile??• There are 5 billion plus cell phone user vs. only 1.8 billion Internet users There are 5 billion plus cell phone user vs. only 1.8 billion Internet users
(almost 3x in market size.)(almost 3x in market size.)
• Of these users, 51 Million use smart phones.Of these users, 51 Million use smart phones.
• There is a fundamental shift in how people are communicating.There is a fundamental shift in how people are communicating.
• Text open up rates are 95%Text open up rates are 95%
Not to mentionNot to mention……
• 73% of new mobile phone buyers report that text messaging 73% of new mobile phone buyers report that text messaging is the most important feature on their phoneis the most important feature on their phone
• The typical mobile phone user now sends more text messages The typical mobile phone user now sends more text messages than mobile phone callsthan mobile phone calls
• Gen Y and Z consider e-mail passe’. Gen Y and Z consider e-mail passe’. • In fact, some universities have stopped distributing e-mail In fact, some universities have stopped distributing e-mail
accounts.accounts.
• You can buy traffic for .02 a click!You can buy traffic for .02 a click!
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Geo-targeted campaign placement on major search engines
Standing Out!
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Provide access to potential customers through Google and
Yahoo maps
Provide access to potential customers through Review Sites
Services
• Set up local listings• Make sure all elements
are there to get top placement.
• Set up and manage PPC campaigns.
• Track and adjust marketing strategy for maximum effect
• Mobilize your business• Set up Text Messaging• QR codes and digital
coupons• Website hosting and
optimization• Install text messaging
based Loyalty Programs• And MUCH more!
A Comment on the Economy
• When times are bad for the economy, it can be a great time to start a business. In fact, 16 of the 30 companies that make up the Dow industrial average were started during a recession or depression. These include Procter & Gamble, Disney, Alcoa, McDonald's, General Electric and Johnson & Johnson
• These economic times are an opportunity. Companies that make it will end up with a larger market share than when they started.
• How does one take advantage of the opportunity? By being known—how does one get known? Marketing and promotion
• “Without promotion something terrible happens... nothing” ---PT Barnum
Kevin [email protected]
519.333.7725