COST OF ENTRYLow(Rs.) High(Rs.) Notes

Cost of truck 4,50,000 9,00,000 Much lower than restaurant

Smallwares etc. 80,000 1,00,000 Similar to restaurant

License fees etc. 95,000 1,50,000 Slightly higher than restaurant

Insurance pre-pay 50,000 1,00,000 Higher than restaurant

Fuel 10,000 15,000 Higher than restaurant

Training 20,000 50,000 Similar to restaurant

Rent pre-pay 32,000 50,000 Lower than restaurant

Other 20,000 80,000 Legal fees, logo, website, etc.

Total 7,57,000 14,45,000 Much lower than restaurant

SALES ESTIMATE

How many people can you feed every 10 minutes?

- What is your max serve speed?

- How popular are your offerings?

Example: 1 customer/ 2 minutes = 5 customers/ 10 minutes = 30 customers every hour

HOW MUCH CAN YOU CHARGE?

100 small meals @ Rs30/ meal = Rs3000

30 big meals @ Rs70/ meal = Rs2100

Higher prices can make profitability easier as they better cover

some costs (e.g., food, labour), but food trucks may have

difficulty getting many customers to pay higher prices.

TARGET MARKET

Current Market: Students and workers in the urban area that are outside of their buildings walking around

in need of a snack or meal.

Potential Market:

Tourists and pedestrians or future new locations; College campuses outside of the city,

shopping areas, etc.

HOW THINGS CAN GO WELL

- Other avenues for revenue generation (e.g. – catering)- Very low food costs and labour - High utilization and high prices- Owner/operator, doesn’t need to make much money (long

hours, but low labor costs, e.g. falafel cart)- Operate in areas that doesn’t require much (e.g., low

license fees, low commissary fees, lower cost of truck, etc.)