Local Lead GenerationCase Study By: Kathryn Weathersby

Who is Kathryn Weathersby?

Award-Winning Business Strategist, Marketer, Lead Generation, Local SEO, Trainer.

I Connect Business & Brands with Clients, Customers or Patients

Generate leads almost $12,000 in 90 days.

Honored Top 100 Social Media Power Influencers-Houston, Texas

Summary• Alonzo a Journeyman Mover in Houston with 7 years of

experience wants to start a moving service but has no capital, no equipment and a very few referrals.

Employee vs Employer

• Alonzo and I meet when he is working for a total of 5 different moving companies to help make ends meet because there is not enough work at any company. Therefore Alonzo, has to offer his services to multiple moving companies to earn enough to cover his personal expenses week by week.

Making the ConnectionAlonzo asks me for my business card and we decide to talk about his business plans.

Challenge 1: Initial InvestmentVery Little Cash-No Credit

Alonzo only had $100 to invest in his start-up!

Challenge 2: No Business Plan

Doesn’t have enough referrals to sustain a constant flow of Moving jobs.

Doesn’t have a knowledge of marketing or advertising his business online

Doesn’t have a business plan or business strategy to consistently monetize his business in 30-60 days.

My Marketing Strategy• Create a simple but attractive website as a landing page for the ad

campaign and to generate opt-in data.

• Create a well crafted Click-to-Call Google Adwords campaign to get immediate moving prospects to call.

• Generate Sales Quickly to generate money to reinvest in ads and other lead generation methods.

• Niche Services to include: Packing & UnPacking, IKEA furniture Assembly and Heavy Furniture Moving within an Existing Residence.

• Found 2 Commercials Office Jobs within 2 days and generated enough capital to purchase more ads to generate motivated prospects.

My Marketing Strategy• I create a online strategy plan for his moving start-

up business by writing and creating ads, on Google Adwords, Bing and Facebook and get $100 coupons from Google & Bing for his initial campaigns.

My Marketing Strategy

Created a Click-to-Call Campaign to

Track all Incoming Calls!

My Actionable Steps

I Created a 4 page website for his business for a Monthly Fee.

An Opt-in Form A PDF “10 Moving Tips” added it to the

website.

My Actionable Steps

I created a contest to generate Opt-Ins Info.

Ah-A MomentGoogle Search visitors started calling us from the Click-To-Call

text Google Adwords ads I created. Searchers called from the phone number listed on the landing page of the website.

We got our first moving job from our Adwords campaign with 48 hours of our ad appearing.

Pre-Payments via PayPalI intergrated PayPal as a payment option instead of cash and

the sales skyrocketed. Clients are willing to pay for the entire move prior to the

services or make a substantial deposit.

Aha Moment• Website visitors also began filing out the Opt-In form and

requesting a PDF and later Opt-In to Win our contest.

• I found a website for local moving companies and in addition to the Google Adwords campaign we started getting hundreds of potential customers inquiries for a move in Houston.

Our Successful RESULTS• Completed 25 local moving jobs in 90 Days• Brand recognition for Alonzo’s Company.• Referrals from completed jobs.• $12,000 and Counting in Gross Sales in 90 days with a initial • investment of $100.

Need Help with Business StrategyLocal Lead Generation & Local SEO?

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Alonzo’s Testimonial

“Kathryn showed me how to grow my business very quickly within Houston which is a very competitive market for movers.” I have generated great revenue through her efforts and I look forward to doubling my revenueduring the next 90 days with her lead generation and marketing plans.

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