10 YEARS of 10 YEARS of

Le Defanse, France

Citizen Act XVCitizen Act XV

April 2021April 2021

LocalLocalActAct

Content

Situation in 2011

Local Act and SocGen Today

The Website

Beginnings of Local Act

Business plan

Conclusion

How Local Act works

1

2

4

3

6

5

7

Back in 2011Back in 2011

The Year 2021The Year 2021

the main tool for all citizen projects and actionsLocal Act Local Act Today

Societe Generale Societe Generale bank bank of trust that cares and helps our family

and community

Introduction How it works Website Beginnings Business Plan Conclusion

How it works

today

Introduction How it works Website Beginnings Business Plan Conclusion

Project Citizen action

Community board

consideration

SocGen Foundation

consideration

Donations

Initiative

Additional

Criteria

Execution

Issue

Documentation Volunteers

Deposits

Execution

Acceptance

What is the

interest for the bank?

DEPOSITSDEPOSITS

SocGen VOLUNTEERS INVOLVMENTSocGen VOLUNTEERS INVOLVMENT

SPREADING TEAM SPIRITSPREADING TEAM SPIRIT

CONNECTION WITH NGOCONNECTION WITH NGO’’s s

NEW CLIENTSNEW CLIENTS

USER BASEUSER BASE

Introduction How it works Website Beginnings Business Plan Conclusion

Features of the websiteFeatures of the website

Issues

discussions

Active projects

Community

newsletter

E-learning

NewsletterNewsletter

Commitment

SG products

and services

LetLet’’s see how it starteds see how it started

Implementation steps Implementation steps

Team developmentTeam development

Foundation developmentFoundation development

Website developmentWebsite development

Community board establishingCommunity board establishing

NGO conferenceNGO conference

Local act seminarsLocal act seminars

Further development of E-learning materialsFurther development of E-learning materials

Active promotionActive promotion

Web site launching

Introduction How it works Website Beginnings Business Plan Conclusion

continuecontinue7 months7 months

Focus: NGOsFocus: NGOs Focus: CitizensFocus: Citizens

Introduction How it works Website Beginnings Business Plan Conclusion

Pre Launch phase Post Launch phase

Seeding marketing strategy:

Use influential group to gain publicity

among other groups

Seeding marketing strategy:

Use influential group to gain publicity

among other groups

Direct promotion – Contacting NGO OfficialsInternet promotion – NGO portalsNGO Conference

Target group: 15-65

Word-of-mouthSocGen BranchesViral marketing Internet promotion - Paid

Financial Recourses Amount Notes

Website development* 20.000€ Pre - launch Phase

NGO Conference Promotion 2.500€ Pre - launch Phase

NGO Conference 10.000€ Pre – launch Phase

Pre Launch Phase total 32.500€ One time

Internet Promotion 3.000€ Post – Launch Phase

Printed Materials 2.000€ Post - Launch Phase

Community board Materials 2.000€ Post - Launch Phase

Website Maintenance 2.000€ Post - Launch Phase

Post Launch Phase total 9.000€ Per year

All Figures are projected on the example of Serbia.

*Website development costs are one time globally, same website will be replicated everywhere with minor adaptations.

Financial Resources

Human Resources

Introduction How it works Website Beginnings Business Plan Conclusion

Human Recourses Notes Required number of people

Local Act TeamTeam that will set up whole project. This team

will eventually transform into Foundation. 5

FoundationConsists of SocGen employees and volunteers.

Leading officials are full time employed. 2 full time + 5 volunteers

Community boards

Every community will have assigned board that

will be governing body for local projects. This

board consists of NGO activists, proactive citizens

and SocGen volunteers.

5-10 per community

TrainersThey are volunteers from SocGen and they are

assigned to develop E-learning materials and train

people on seminars. 5

Total 25

LOYALTYLOYALTY

DEPOSITSDEPOSITS

SocGen VOLUNTEERS INVOLVMENTSocGen VOLUNTEERS INVOLVMENT

SPREADING TEAM SPIRITSPREADING TEAM SPIRIT

CONNECTION WITH NGOCONNECTION WITH NGO’’s s

NEW CLIENTSNEW CLIENTS

USER BASEUSER BASE

But.But.

ItIt’’s not 2021s not 2021

There is no LocalThere is no LocalActAct

There is no online system There is no online system

for citizen action for citizen action

‘’‘’Inventing responsible practices Inventing responsible practices

for the bank of for the bank of the futurethe future’’’’

Are you the Bank of Are you the Bank of the Futurethe Future??

Thank you for your attention