lmatech2014 - i spy with my legal eye: eye-tracking technology - murphy
DESCRIPTION
What online content motivates viewers to act? This session will identify what content users seek, how a firm’s website can effectively communicate such, and how to develop a strategy that utilizes technology to measure a site’s ability to do so. This will be demonstrated utilizing Boston Interactive’s Eye Tracking Lab, a system that provides the technology to visualize user interaction. Attendees will learn how to: Develop specific Key Performance Indicators that map to business goals Design best practices for delivering effective calls to action and behavioral cues Implement actionable strategies on their current websites to improve overall performance and effectiveness Balance creative design and content to meet audiences’ interestsTRANSCRIPT
- 1. I Spy With My Legal Eye
2. CEO and FounderCHUCK MURPHY 3. KPIs 4. EYE TRACKING 5. Eye TrackingHEAT MAPS 6. Eye TrackingHEAT MAPS 7. Eye TrackingHEAT MAPS 8. Eye TrackingHEAT MAPS 9. Dove ScreenshotEye TrackingHEAT MAPS 10. Dove Heat MapEye TrackingHEAT MAPS 11. Eye TrackingSCAN PATHS 12. Eye TrackingSCAN PATHS 13. Eye TrackingSCAN PATHS 14. Eye TrackingSCAN PATHS 15. Eye TrackingSCAN PATHS 16. Eye TrackingSCAN PATHS 17. Thank youMeasure Your Website TodayVISIT OUR BOOTH