llp@tecnico class 1 - ulisboa · agenda for class 1 • class introduction • business models and...
TRANSCRIPT
![Page 1: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/1.jpg)
LLP@TecnicoClass 1
Luis Caldas de Oliveira
![Page 2: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/2.jpg)
Agenda for Class 1• Class Introduction
• Business Models and Customer Development
• Business Model Presentation
• Team Presentations
• Customer Acquisition
• Work for Next Week
![Page 3: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/3.jpg)
Class Introduction
![Page 4: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/4.jpg)
Instructors
• Prof. Elsa Henriques
• Prof. Luis Caldas de Oliveira
• Diogo Henriques
![Page 5: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/5.jpg)
Key Concepts
• Students are experts in their fields
• Advisors are technical consultants
• Mentors are business counselors
• Instructors are experts in the LLP model
![Page 6: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/6.jpg)
Key Points
• Evidence-based entrepreneurship (not “faith-based”)
• Students need to “get out of the building”
• Time management: intense and fast
• Community: every class member must actively comment the other teams
![Page 7: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/7.jpg)
Before Each Class• Talk to 10 customers about lecture (n-2)
• Update narrative and canvas (n-2)
• Revise MVP based on findings about (n-2)
• Prepare presentation with findings about (n-2)
• Formulate hypotheses about (n-1)
• Prepare interviews about (n-1)
• Talk to mentors and advisors
• Watch Udacity lecture (n)
![Page 8: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/8.jpg)
In Class
• Q&A about lecture (n-1)
• Team present findings about (n-2)
• Summary of lecture (n)
![Page 9: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/9.jpg)
Business Models andCustomer Development
![Page 10: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/10.jpg)
Business Models
http://www.slideshare.net/sblank/lecture-1-business-model-customer-development/2
![Page 11: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/11.jpg)
Business Model Canvas
http://www.slideshare.net/sblank/lecture-1-business-model-customer-development/27
![Page 12: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/12.jpg)
Customer Development
http://www.slideshare.net/sblank/lecture-1-business-model-customer-development/146
![Page 13: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/13.jpg)
Market Types
http://www.slideshare.net/sblank/lecture-1-business-model-customer-development/167
![Page 14: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/14.jpg)
Market Size
http://www.slideshare.net/sblank/lecture-1-business-model-customer-development/171
![Page 15: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/15.jpg)
Customer Discovery
http://www.slideshare.net/sblank/lecture-1-business-model-customer-development/187
![Page 16: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/16.jpg)
Customer Validation
http://www.slideshare.net/sblank/lecture-1-business-model-customer-development/195
![Page 17: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/17.jpg)
Business Model Presentation
![Page 18: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/18.jpg)
Teams Present Weekly
![Page 19: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/19.jpg)
Update Business Model Canvas Weekly
![Page 20: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/20.jpg)
Use Canvas As a Weekly Scorecard
Week 3
Week 2
Week 1
![Page 21: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/21.jpg)
![Page 22: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/22.jpg)
20THIS WEEK
105TO DATE
INTERVIEWS:
Talk to 10-15 Customers a Week
![Page 23: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/23.jpg)
Mandatory Office Hours with Partners, a Mentor dedicated to team, uses LPC for review, Advisors as domain experts
Lean LaunchPad
1 week before
Mentorship
Product Continual Revisions to MVP based on Customer Discovery
Customer Discovery
Team presents weekly in front of cohort, formal curriculum, Optional: Office space, weekly dinners w/guest speakers
10-15 customer interviews/week, present results in front of peers
FramingHypotheses
Education / Community
Application by BMC, Initial Canvas, Updated Weekly Canvases
Lessons Learned What we thought, what we did, what we found, what’s next.
![Page 24: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/24.jpg)
Slides• Slide 1: Cover slide
• Slide 2: Business Model Canvas
• Slide 3: Identify market type
• Slide 4: Identify market size
• Slide 5: Identify competitors
• Slide 6: Propose experiments to test Value Propositions, Customer Segments, channel, and revenue model of the team’s business model. What constitutes a pass/fail signal for each test?
![Page 25: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/25.jpg)
Team Presentations
![Page 26: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/26.jpg)
![Page 27: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/27.jpg)
Customer Discovery
![Page 28: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/28.jpg)
Customer Discovery
• Death by Demo 1http://vimeo.com/groups/204136/videos/76390080
• Death by Demo 2http://vimeo.com/groups/204136/videos/76172223
• Death by Powerpoint http://vimeo.com/groups/204136/videos/76171146
• Understanding the problemhttp://vimeo.com/groups/204136/videos/76173388
• Attention to Outliershttp://vimeo.com/groups/204136/videos/76177672
![Page 29: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/29.jpg)
Customer Discovery Checklist
http://startupweekend.wistia.com/projects/zt618zz0r7
![Page 30: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/30.jpg)
Next Week
![Page 31: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/31.jpg)
Catch-up Udacity
• Lecture 1: What We Now Know
• Lecture 1.5: Business Models and Customer Development
![Page 32: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/32.jpg)
Before Next Class
• Talk to 10 customers about your project
• Learn to use LaunchPad Central (LPC)
• Update LPC Narrative and Canvas
• Prepare Class Presentation
• Watch Lecture 2: Value Proposition
![Page 33: LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •](https://reader034.vdocuments.mx/reader034/viewer/2022051602/5af793107f8b9a190c9145d8/html5/thumbnails/33.jpg)
Obrigado