living concerts: the results after two weeks
TRANSCRIPT
GLIMPS CONFERENCE Dec 13th, 2014
hi, I’m Jelle
• I’m a musician, played 60 living room concerts in 2014
• I work in a webdevelopment company, called Wieni
• We built a platform to engage living room concerts:www.livingconcerts.com
2
9 reasons why private living room concerts are a good idea
1. the host is a matchmaker betweenthe artist he booked & the audience he invites
2. artists play for a 90% new audience
3. 30% of the audience buys merchandise
4. 100% private shows, good for tryouts & experiment
3
5. you got direct feedback from the audience
6. unique experience that shows the essence of live music
7. brings back music as a craft, no hiding behind wall of sound or light-effects
8. no costs like promotion, ticketing, security, what make a concert-ticket expensive
9. time & money saver : no PA, no soundcheck, no light- or soundguys needed
4
only 6 steps to book an artist1. Register your living room address
2. Discover almost 400 artists in every genre
3. Send a booking request to one or more artists
4. Wait for a reply of the artist with the conditions of the concert
5. Pay the service fee of €45
6. Concert is confirmed: invite your friends!
5
Jelle Van den Bergh | 18.08.2013
Jelle Van den Bergh | 18.08.2013
8
(350+)
Jelle Van den Bergh | 18.08.2013
Jelle Van den Bergh | 18.08.2013
Jelle Van den Bergh | 18.08.2013
Jelle Van den Bergh | 18.08.2013
13
In 5 months 1.700 living rooms
pre-registered to book an artist
14
Mostly in Flanders & the Netherlands
results after two weeks• 150 booking requests
• 40 confirmed concerts
• artists are affordable: €300 (average price),that’s €10/person for the size of a normal living room
• artists & living rooms need a total of 6 conversation messages to come to anagreement of a concert
• that usually takes 8 days
• a living room response time average: 28h
• an artist response time average: 24h15
next steps• How do you find the most suitable act for your living room in 350+ artists?
• ratings & reviews
• # concerts played
• recommendations based on Facebook profile or browsing history
• Sabam calculation moduleBased on size of living room & repertoire played
• Online invitations for managing guestlist
• Insurance
• Partnerships with local organisations
• SMS text notifications?
• Internationalisation to NL, GE, FR, UK,…
16