livery project: envirobase
DESCRIPTION
Livery Project: EnvirobaseTRANSCRIPT
CommunicationGROUP
liverY re-design
CommunicationGROUP
Feedback after CommsCouncil Meeting in July:
Idea generally liked; comments are:
•PPGlogoneedstobelarger
•Colourofcubesshould be reviewed
•Couldthegridbefaded
The task was, to come up with various options for the cubes and the grid, different colur themes and to arrange logo, productname and -number and all additional elements in well aligned.
Where we come from Proportions and logo-sizes
HigH Performance
Perle rouje Fine · rosso Perla FinePerlmuttrot Fein · rojo Perlado Fino
T463Fine Red PeaRl
envirobase®A
2 x A
A A
2 x A
2 x A
A
AA
envirobase®
HigH Performance
Perle rouje Fine · rosso Perla FinePerlmuttrot Fein · rojo Perlado Fino
T463Fine Red PeaRl
A
3 x A
A A
A B
B0,5 x B
A
liverY re-design
CommunicationGROUP
OPTIOn 1:
Grid fading from top to bottom Cubes with a slightly transparent effect
HigH Performance
Perle rouje Fine · rosso Perla FinePerlmuttrot Fein · rojo Perlado Fino
T463Fine Red PeaRl
envirobase®
HigH Performance
Perle rouje Fine · rosso Perla FinePerlmuttrot Fein · rojo Perlado Fino
T463Fine Red PeaRl
envirobase®
HigH Performance
Perle rouje Fine · rosso Perla FinePerlmuttrot Fein · rojo Perlado Fino
T463Fine Red PeaRl
envirobase®
OPTIOn 2:
Grid fading from top to bottom Cubes less colourful
OPTIOn 3:
Grid fading from top to bottom Cubes less colourful + different green
liverY re-design
different design options
CommunicationGROUP
HigH Performance
Perle rouje Fine · rosso Perla FinePerlmuttrot Fein · rojo Perlado Fino
T463Fine Red PeaRl
envirobase®
HigH Performance
Perle rouje Fine · rosso Perla FinePerlmuttrot Fein · rojo Perlado Fino
T463Fine Red PeaRl
envirobase®
OPTIOn 4:
Grid fading from top to bottom Cubes with round corners Cubes with blue / green colour theme
OPTIOn 5:
Grid fading from top to bottom Cubes with round corners Cubes with blue / purple colour theme
OPTIOn 6:
reversed label Grid fading from bottom to top Cubes with blue / green colour theme
OPTIOn 7:
reversed label Grid fading from bottom to top Cubes with blue / purple colour theme
HigH Performance
envirobase®
Perle rouje Finerosso Perla FinePerlmuttrot Feinrojo Perlado Fino
T463Fine Red PeaRl
different design options
liverY re-design
HigH Performance
envirobase®
Perle rouje Finerosso Perla FinePerlmuttrot Feinrojo Perlado Fino
T463Fine Red PeaRl
CommunicationGROUP
HigH Performance
Perle rouje Fine · rosso Perla FinePerlmuttrot Fein · rojo Perlado Fino
T463Fine Red PeaRl
envirobase®
OPTIOn 8:
Grid fading from top to bottom and stronger Cubes with soft multi colour theme
HigH Performance
Perle rouje Fine · rosso Perla FinePerlmuttrot Fein · rojo Perlado Fino
T463Fine Red PeaRl
envirobase®
HigH Performance
Perle rouje Fine · rosso Perla FinePerlmuttrot Fein · rojo Perlado Fino
T463Fine Red PeaRl
envirobase®
OPTIOn 9:
Latest version from CCM, but improved colours and cubes
OPTIOn 10:
Latest version from CCM, but improved colours and cubes
different design options
liverY re-design