lived it lecture with dorothy engelman: entrepreneurship 101

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Dorothy Engelman, Senior Partner and Owner, q Media Solutions; Founder, Getinvolved.ca Recently named as one of Canada’s Most Powerful Women by the Women’s Executive Network (WXN), Dorothy Engelman combines the business savvy of the Fortune 500-connected digital entrepreneur with the passion and heart of an inspirational storyteller. A former documentary film producer, she is co-owner and Senior Partner of Toronto-based q media solutions, creating programming, commercials and integrated content for clients. An active volunteer, Dorothy parlayed her expertise and that of q media into the creation of getinvolved.ca, a social web community that matches organizations and individuals who want to make a difference. This is part of a series of “Lived It” lectures in the program, sessions that offer a great opportunity to hear firsthand and ask questions about the experience of starting up an innovative company from people who have seen it and done it.

TRANSCRIPT

Page 1: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101
Page 2: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

Dorothy EngelmanCo-Owner, Sr. Partner

Page 3: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

Innovation (social or not)

Innovation is a formula with no right or wrong answers. So while it’s based on math, for me, it’s really a mysterious alchemy of…

Page 4: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

A+T+RN=SI

n

Page 5: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101
Page 6: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

A= Accidents T= TimingRN = Relationship between nature to the power of nurture = SI Innovation or social innovation

n

Page 7: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

A= Accidents

Page 8: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

T= Timing

Page 9: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

RN = Relationship between nature

n

Page 10: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

to the Power of n: nurture

Page 11: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

= SI Social Innovation

Starting q media with my husbandwhich lead to development of our

business model

Page 12: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

7?’s 7 Lessons

Page 13: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

Question 1What is the value of your

idea? If you build it will they

come?

Page 14: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

Lesson 1: The idea is not the big

idea. Execution is the big idea. Execution makes the big

idea successful.

Page 15: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

Question 2 Is there an entrepreneur

in your DNA?

Page 16: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

Lesson 2: Know yourself and figure out who and what skills/expertise you are

missing. Age? Experience? Or someone that balances or

complements you for, or against risk.

Page 17: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

Question 3 What is your risk

tolerance?

Page 18: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

Lesson 3: You have to take risks, emotional,

personal, professional and financial risks to build a business, or create an

innovation.

Page 19: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

Question 4Do you have the

perseverance to make it over the long-haul?

Page 20: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

Lesson 4: It’s hard. It’s okay,it might take you 2 or 3 attempts

before you find your way.

Page 21: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

Question 5 Do you know how to

collaborate?

Page 22: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

Lesson 5: Collaborating internally and with like-minded partners is critical to succeed in a social enterprise.

Funding /Outreach /SustainabilityEngage all potential stakeholders

Private/Public/NFP

Page 23: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

Question 6 Do you know why you want to start

a business? What do you want from the

business?

Page 24: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

Lesson 6: Before you start a venture with

group, or on your own, reflect on your own values. Know what you

want out of the business. Fame? Fortune? Change the world?

Page 25: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

Question 7What kind of business do you want to build? What kind of culture do

your want to create?

Page 26: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

Lesson 7: It’s not personal. It’s business.

Wrong. Ridiculous. Your enterprise is an extension of

who you are and your values.

Page 27: Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

Conditions for Success 1. Technology.2. Network.3. Team.4. Research.5. Resources.