live website assessment
DESCRIPTION
Does your website turn visitors into leads, or does it turn them away? Your website can be the best tool you have to help your organization bring in leads and close more business in the New Year, but only if it is optimized effectively. This webinar helps you learn how to increase your website conversion rates and improve your marketing ROI for 2011. This web seminar covers: • Marqui's approach to website optimization • Live expert optimization of 3 selected attendees’ websites including: analysis of the websites’ usability, search engine visibility and calls-to-actionTRANSCRIPT
Live Website Assessment: Learn how to optimize your website, get more leads and close more business in 2011.
January 20th, 2010Presented by:Randa Codron
things about this presentation… 5 You want to know
1. The presentation will be 45 minutes including Q & A2. You can send your questions to us via your
GoToWebinar controls at any time during the presentation
3. We will answer timely, topic-specific questions during the presentation and save the rest for the Q & A period
4. We answer all the questions we don’t have time for during the presentation in a blog post later in the day
5. We will send out a link to the recording and a PDF of the presentation slides after the presentation
Getting Traffic is Good…Getting Sales is Better1. Have clear, measurable objectives for your site
2. Understand your audience and how they use the web
3. Clean design focused on content
4. Cover the on-page SEO basics to drive the right traffic to your website
5. Create reasons for visitors to engage
6. Keep the site evolving with fresh content
7. Use Google Analytics to make strategic decisions
to in 7 Steps 2011Optimizing your site
Live Assessment #1:
Find at:
Army and Navy Academy
armandnavyacademy.org
1. To increase enrollment 2. To garner donations3. To reach out to students, alumni, parents and prospects4. To share information about ANA’s courses, services and
programs
Too much navigation
Placement
Doesn’t clearly define brand
Too many calls-to-action
Distracting navigation
Non-essential information
Live Assessment #2:
Find at:
Pacific Source Health Plans
Pacificsource.com
1. To educate prospects about Pacific Source’s plans 2. To inform customers about their account information 3. To help customers and prospects find providers of pacific
source health plans
Good customized in-site search
Good CTAs, but they don’t stand out
All font is the same size, this is bad for usability
No XML or HTML sitemap. It’s a bad practice to have “coming soon” or “under construction” pages
These types of CTAs are usually located in header or footer (usability standards)
Live Assessment #3:
Find at:
Advanced Data Systems Corp
adsc.com
1. To inform prospects about the importance of electronic health records
2. To engage with target audience through demos, content and social media
3. To generate leads online to help drive sales
Nice big, eye-catching CTAs
Having logo under main navigation is a bad practice
Nice, easy-to-use form to convert
Form draws users’ eyes to CTAs
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Contact me!Randa Codron, Senior Web Marketing Consultant
604.484.8547