live+ trend exhibit august 2014
DESCRIPTION
LIVE+ is a Connected Activation™ Agency, where people meet + connect in a live + digital world. #CONNECTIVATION™ is at the heart of our existence. It is our ability to action people and brands into contact through a meaningful live and virtual experience. On a monthly basis, LIVE+ will be releasing a trend report that highlights the trends we have identified within our markets and industries.TRANSCRIPT
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TREND EXHIBIT
2014.AUGUST
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TREND EXHIBIT
2014.AUGUST
SUPER HERO DAD 01
02
03
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A HYPERVISUAL WORLD MOBILE SA : 2015 OUTLOOK
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SUPERHERO DAD 01
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SUPERHERO DAD 01
In recent times, we have seen some traditionally “mom-focused” brands
have made dad the hero instead
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Socially, there have been definite moves toward a third wave of feminism. The first
being the right to vote, the second being the sexual liberation of the 70s and 80s, and now there is a corporate liberation
The difference with the third wave is that
there is a change in the way men are viewed less as competitors and more as
equals
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A few brands have shown this new dad figure that has emerged from the new social movement and their advertising
has gone viral hopefully as an indicator of this more positive societal trend
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SUPERHERO DAD 01
J&J Distinctly Dad Short Film WATCH *
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#HowtoDad with Cheerios Celebrating every dad with Honey Maid
* LIVE+ ACCEPTS NO RESPONSIBILITY FOR THE TEARS YOU MAY SHED WHEN WATCHING THESE ADS
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HOW TO APPLY
APPLICATION
SUPERHERO DAD 01
CONSIDER NEW FAMILY AND SOCIAL DYNAMICS WHEN PORTRAYING YOUR BRAND BE AUTHENTIC IN YOUR FAMILY PORTRAYALS. DON’T FORCE-FIT THE IMAGE OF NEW FAMILIES.
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OUR HYPERVISUAL WORLD
02
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In the last few months, there has been exponential growth in the “visual
group” of social media namely Pinterest, Vine, Instagram and
SnapChat
OUR HYPERVISUAL WORLD
02
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Consumers ever-shortening attention span means that brands need to
provide fast and visually impactful messaging to catch their attention,
which has seen brands using platforms like SnapChat and Vine
more often
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Millennials are the biggest users on these platforms and, as we already know, are fickle. If brands don’t get
their approach correct on the new platforms, it can certainly do more
harm than good for your brand
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Oh Joy! Pinterest for Target WATCH
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READ
OUR HYPERVISUAL WORLD
02
Visual Social Marketing 101
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HOW TO APPLY
APPLICATION
OUR HYPERVISUAL WORLD 02
HOW CAN YOU TELL YOUR BRANDS’ STORIES THROUGH IMPACTFUL VISUALS?
ENGAGE YOUR TIME DEPRIVED CONSUMERS WITH IMAGES + VIDEOS THAT GET STRAIGHT TO YOUR POINT
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MOBILE SA: 2015 OUTLOOK
03
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MOBILE SA: 2015 OUTLOOK
03
This week the Mobile Marketing Association of South Africa released
their predictions of the South African mobile environment
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97% of the South African Adult audience is reachable by mobile, 48% of which use their mobile devices for
voice, SMS, USSD and data usage.
These data usage figures mean that just under half of our adult population
has access to the internet as well as apps
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A surprising 1.8M South Africans have a tablet through which they are
accessing the internet, which means that they are able to receive and share
rich content
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READ MMA's AMPS Report 2014
MOBILE SA: 2015 OUTLOOK
03
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HOW TO APPLY
APPLICATION
MOBILE SA: 2015 OUTLOOK
03
SOUTH AFRICANS LIVE IN A MOBILE FIRST SOCIETY, MARKETERS NEED TO PLAN FOR THIS FOR CAMPAIGNS UNDERSTAND “WHY” YOUR BRAND NEEDS TO BUDGET FOR MOBILE + EXECUTING AN EFFECTIVE “HOW”
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TREND EXHIBIT
2014.AUGUST Tuesday 19 August 14 LIVE+ Copyright © 2014 21
MAKE THE CONNECTION
www.liveplus.co.za [email protected] @connectivation
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© 2014 LIVE+ This document and any related documents are confidential and intended solely for the use of the individual or entity to whom these are addressed. The contents of this document and all attachments are owned by the LIVE+, and are protected by all trademark, intellectual property and copyright laws. Therefore, you must treat the contents of this document like any other copyright material, by viewing or copying any elements within this document you do not become the owner of the materials and all copies thereof. All rights protected in this Agreement, including intellectual property, solutions, models, processes, concepts, designs, graphics and all variations thereof. All contents will remain the property of LIVE+ unless written authority is granted by the company.
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IІMAGE SOURCES Super Dad: http://www.piіnterest.com/iіnviіtesbaby/ Hyperviіsual World: http://xaxor.com/photography/34395-stunniіng-close-up-eye-photos-.html Mobiіle SA: http://www.clubiіc.com/smartphone/iіphone/artiіcle-453324-3-apple-iіphone-4s-test.html