live social media integration at events - eventindustrymarketing.com
DESCRIPTION
Presented at the Florida Festival & Events Association on 8/1/13. Live Social Media Integration at events explores best practices on content strategy, case studies and event technology / decor solutions on how to handle your social media successfully as your event is happening.TRANSCRIPT
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LiveSocial Media
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Integration
at Events
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Live Social Media
SteroidsIntegration
at Events
Your strategic partner for marketing and social media solutions specially designed for the event
industry
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Got Social Media Questions?Tweet me! @EventMktgMaven
With your host…The Marketing MavenMichelle Bergstein
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IEvents
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Update and Check-in Here!
• Live Social Media Integration at Events at #FFEA2013
WELCOME
CHECK-IN
Social Media & Event Marketing@EventMktgMaven #FFEA2013
*Foursquare has 25 million users & 1 million businesses
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#FFEA2013 #LiveSM@Events
SAMPLE BEST PRACTICES
CHECK INUPDATES
Getting my social media fix w/ @EventMktgMaven #FFEA2013 #LiveSM@Events
Social Media at Events w/ @EventMktgMaven #FFEA2013 #LiveSM@Events
#SM knowledge is power! Discovering new tactics with @EventMktgMaven #FFEA2013 #LiveSM@Events#Eventprofs
Social Media & Event Marketing@EventMktgMaven #FFEA2013
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Strategy Starts with your Hashtag#
#FFEA2013
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Let’s TalkHashtags
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*Tracking
*Tagging Contests*Instant
Feedback
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What’s Your Social Media Goal?Engagement & Attendance
What’s In-Store?
Best Social Tools to use
at your event?
Décor & Technology Integration
What’s your Content
Strategy?
Engagement & Social Media
Contests
Social Media & Event Marketing
@EventMktgMaven #FFE2013
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Now What?
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What’s the plan?
Are you using it right?
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?
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Content Strategy
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Mix Content:Scheduled postsLive posts
Live Engagement
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Content IdeasScheduled Activities &
Entertainment
Check-in specials
Sponsors
Weather
Transportation
App Promotions
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Cultivating Content
Ask for Content: Entertainment &
Sponsors
Social Media Contests
Attendee Engagement
Hashtags
Daily Event Recaps
Sponsors | Entertainment | Engagement
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Don’t forget video!
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What’s the daily plan?How do I start?
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+Start with a daily calendar
Social Media Live at Events
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Why?
On the Go Updates
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Why?
On the Go UpdatesInstant Coverage
More SpreadablePhotos = Engagement
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On Site:
Hootsuite.com
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On Site:
Bufferapp.com
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On Site:
FB Pages App
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On Site:
Sendible.com
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#BizBashFL
CONTENT CURATING
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Social Media Contests
Pin to win
CONTENT CURATING
Excellent Examples
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Social Media ContestsPhoto submission contests
Tabsite.com
CONTENT CURATING
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Social Media Contests
CONTENT CURATING
Creative Hashtag Submissions
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Social Media Contests Strategy
- Which social medium?
- What is the purpose & goals?
- Who do you want to reach?
- Will your contest span multiple channels?
- What’s your promotional strategy?
- Tap Industry partners or influencers
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Festival Case
Study:
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BRAND CONSISTENCY
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KEEP IT GOING
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KEEP IT GOING
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INTEGRATE
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LIVE PICS
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DAILY RECAPS
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WEATHER & NAVIGATION
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ASK YOUR FANS
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INFO INTEGRATION
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Social Media Crowdsourcing for Ecommerce
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Technology Décor & Accents
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i-PadTABLETOPS
Photo via BizBash.com Table tops & Decor provided by: www.syzygyevents.com
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VIDEO WALLS
Photo via BizBash.com
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CHARGING STATIONS & LOUNGES
Charging lounges & tabletop stations by TotallyMod.com
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ENGAGEMENT CONTESTS
Photo via Bizbash.com Planning & Strategy by Narrative PR & Bensimon Byrne
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TWITTER WALLS
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CUSTOM TWITTERWALLS
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PHOTOBOOTHS
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PHOTOBOOTHS
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PHOTOBOOTHS
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Check ins &
Activations!
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Check ins & More!
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Check ins & More!
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Check ins & More!
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Check ins & More!
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Check ins & More!
SOLUTIONS TO SIMPLIFY
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RFID
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CHECK INS & PHOTOS
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CHALLENGE BARS
SOCIAL CONTESTS
FB CHECK IN POINTS
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All in One!
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A Maven Fave
Splashthat.com
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A Maven Fave
EventMobi.com
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Recap*Strategy*Content Curation
*Solutions *Enhancements
*Engagement
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Questions?
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Did you Like What
you Learned?
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Follow me, RT & connect!On Twitter: @EventMktgMaven
Don’t Forget toShare your feedback!
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Social Media Live at Events
It’s Our Passion & Specialty!
eventindustrymarketing.com
Social Media…