live q&a broadcast: maximizing your vendor relationship with amazon

Maximizing Your Vendor Relationship with Amazon

Strategies & Programs that Actually Work for Retail Brands & Amazon Vendors

Live Q&A Broadcast

Logistics

Session Recording Will Be Sent out Tomorrow

Morning

Q&A Throughout the Presentation

Submit Questions In the Chat Box to the Right

Event Materials in ‘Handouts Section’ of GoTo

Webinar

Event Moderators

Jeff ColemanVP, Marketplace Channels

Nick CotterMarketing Operations Coordinator

Amazon Vendors | CPC Strategy Resources

Brand Policing

Webinars

Guidebooks

Amazon Marketing Services

Amazon Vendor Chargebacks

Amazon Marketing Services

Amazon Vendor Premium Services

Amazon Brand Policing

OVERVIEW

•Founded in 2007

•Recognized as an Official Google Shopping Partner

•300+ Active Retail Clients

•Top 50 fastest growing company in San Diego 3 years

CLIENTS

SOLUTIONS

• Retail-focused Paid Search (PPC)

• Google Shopping Management

• Shopping Channel Management

• Amazon Sales Acceleration

About CPC Strategy

✓ Amazon Marketing Services Management

✓ Promotion & Review Strategy

✓ Vendor Operations Efficiency Assistance &

Reporting

✓ Content Copywriting & Listing Optimization

Amazon Sales Acceleration Program: Vendors

G r o w i n g Yo u r B r a n d P r e s e n c e o n A m a z o n M a r k e t p l a c e

cpcstrategy.com/amazon-vendor-services/

Upcoming CPC Strategy Events

July 13th 11am-12pm (PST)

Register: Link in Chat Box

Today’s Speakers

Pat PetrielloHead of Marketplace Strategy

Background Experience- Former Member of Amazon Seller Services Team

- Former Professional Seller On:

- Lead Architect For CPC Strategy’s Amazon Sales Acceleration Program

Today’s Speakers

Carina McLeodeCommerce Management Consultant

Background Experience- Former Amazon Vendor Manager 7 years

+

- Over 10 years experience working with Amazon

- Retail Specialist supporting Vendors & Sellers for long term success on Amazon

Poll For The Audience…How long have you been a Vendor to Amazon?

A. 5+ Years

B. 2-4 years

C. Less than 1 year

D. I’m not a Vendor to Amazon

“We have third party sellers, selling products that violate our company's pricing policy. Is Amazon ever going to work with vendors to minimize this issue?”

Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/

“Which Vendor Premium Services should we be investing in?”


“Why should vendors invest in Amazon Marketing Services?”


Is Amazon Vine worth it? How do Reviews influence buying behavior? How should you start a project for enrolling Amazon Vine and how can you check the results?


“Is the Premium ARA investment worth it? Is there a level of expertise needed within the company before investing in it, or is it easy to explore and exploit?”


“"What are the key performance metrics to consider? [Sales/Inventory | AMS]”


“Price increases - We've run into issues with Amazon not accepting our price increases. Is this something that can be accepted in the future?”


“How do you build a stronger relationship with a Vendor Manager?


“If Amazon approaches you to use their vendor program but you prefer to stick with FBA, does that "count against" you in the future?”

What are the pros & cons of 3P vs Vendor?


“What do I do if Amazon isn't forecasting correctly? How can I influence this?”


Poll For The Audience…Are you interested an evaluation of your current Amazon Vendor Strategy?

A. Yes, Please.

B. No, Thank You.