LIVE NATION'S SACRAMENTO VALLEY OUTDOOR MUSIC VENUE GETS A NEW NAME: TOYOTA AMPHITHEATRE

SAN FRANCISCO (March 02, 2015) – Live Nation and

Northern California Toyota Dealer's Advertising Association

today announced a multi-year agreement to name their

Sacramento-area outdoor music venue, located in

Wheatland, California, Toyota Amphitheatre.

“As the number one selling auto brand in Northern California, Toyota considers themselves part of the

area’s DNA,” said Briana Nelson, assistant general manager, Toyota’s San Francisco Regional Office.

“The prominence of the venue combined with the excitement it creates around the top tier talent helps our

Toyota dealers bring that to life through this incredibly visible sponsorship.”

In connection with the venue, Toyota's name will be on the face of all tickets and the new venue name

and logo will appear on all promotional materials, signage elements, and display space on Live Nation

and Ticketmaster sites. Toyota will also enjoy promotional opportunities, including social media mentions,

digital advertisements, ride and drive events, and more.

“We couldn’t be happier to enter into this marketing relationship with the Northern California Toyota

Dealers at our premier live entertainment venue in the Sacramento Valley,” said Marc Abend, senior vice

president of venue sales, Live Nation. “Their 15 area dealerships, industry leading product line up, and

cooperative marketing opportunities make this sponsorship alliance a great fit, enabling them to reach,

engage and connect with live music fans at our venue.”

In 2014, the venue, formerly known as Sleep Train Amphitheatre, hosted approximately 210,000 guests

at 18 shows and showcased top artists such as Luke Bryan, Miranda Lambert, Linkin Park, Kings of Leon

and Journey.

Toyota Amphitheatre, just 40 miles north of Sacramento, attracts crowds from the greater Sacramento

and San Joaquin Valley, along with Reno and Lake Tahoe areas. With a capacity of 18,500, high-tech

sound systems, video screens and lighting, the venue draws live entertainment to the region.

About Toyota:

Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles

for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we have

built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants

(10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.). Toyota

operates 1,800 North American dealerships (1,500 in the U.S. alone which sold more than 2.37 million

cars and trucks in 2014) – and about 80 percent of all Toyota vehicles sold over the past 20 years are still

on the road today. Toyota partners with philanthropic organizations across the country, with a focus on

education, safety and the environment. As part of this commitment, we share the company’s extensive

know-how garnered from building great cars and trucks to help community organizations and other

nonprofits expand their ability to do good. For more information about Toyota, visit

www.toyotanewsroom.com.

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of

global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist

Nation Management. For additional information, visit www.livenationentertainment.com.

Live Nation Contact: Chris Martinez chrismartinez@livenation.com (415) 281-9265 Investor Contact: Maili Bergman IR@livenation.com 310.867.7000