live nation digital marketing campaign
DESCRIPTION
This video is an example of a digital marketing campaign that Live Nation could use in order to increase ticket sales.TRANSCRIPT
![Page 1: Live Nation Digital Marketing Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061216/54b3073c4a7959cc5e8b45cf/html5/thumbnails/1.jpg)
Live Nation Digital Marketing StrategyBy: Jeff Ten Broeck
![Page 2: Live Nation Digital Marketing Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061216/54b3073c4a7959cc5e8b45cf/html5/thumbnails/2.jpg)
Demographic
![Page 3: Live Nation Digital Marketing Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061216/54b3073c4a7959cc5e8b45cf/html5/thumbnails/3.jpg)
Social Media Campaign Facebook
Feedback News/ Ticket deals
Twitter Picture contest
Pinterest Concert lineup contest
Blog Shape conversation
![Page 4: Live Nation Digital Marketing Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061216/54b3073c4a7959cc5e8b45cf/html5/thumbnails/4.jpg)
Mobile Strategy Download the app for free
Purchase tickets on the go
Set concert alerts
![Page 5: Live Nation Digital Marketing Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061216/54b3073c4a7959cc5e8b45cf/html5/thumbnails/5.jpg)
Search Engine Optimization Google Analytics
Live Analytics
![Page 6: Live Nation Digital Marketing Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061216/54b3073c4a7959cc5e8b45cf/html5/thumbnails/6.jpg)
Google AdWords Campaign
Live Nation Concert Tickets
Conveniently order tickets online.
Purchase now for half off!
http://www.livenation.com/
Purchase Tickets Online
Enjoy live music locally.
Purchase now for ticket deals!
http://www.livenation.com/cities/124616/lansing-mi
![Page 7: Live Nation Digital Marketing Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061216/54b3073c4a7959cc5e8b45cf/html5/thumbnails/7.jpg)
Inbound > Outbound
![Page 8: Live Nation Digital Marketing Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061216/54b3073c4a7959cc5e8b45cf/html5/thumbnails/8.jpg)
Public Relations
![Page 9: Live Nation Digital Marketing Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061216/54b3073c4a7959cc5e8b45cf/html5/thumbnails/9.jpg)
Spend Some Money to Make Some Money Monitor Growth
Viewing ticket sales Customer acquisition Demographic analysis
What is the cost of the digital marketing campaign?
![Page 10: Live Nation Digital Marketing Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061216/54b3073c4a7959cc5e8b45cf/html5/thumbnails/10.jpg)
Recap Demographic = 16-45 year olds
Social Media Facebook Twitter Instagram Pinterest Blog
Mobile strategy
= SEO
Google AdWords
Inbound Marketing
Public Relations
Monitor Success
+
INCREASE IN LIVE NATION TICKET SALES