live mobile: "mobile market in figures: world and russia" by anna yashchenko, google
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1 Google Confidential and Proprietary 1
Мобильный рынок в цифрах: мир и Россия Анна Ященко,
Mobile Solution Specialist
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2 Google Confidential and Proprietary 2
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3 Google Confidential and Proprietary 3
Пользователи смартфонов млн
eMarketer, Nov 2012
9.8
16
27.2
0
10
20
30
2010 2011 2012
+70%
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4 Google Confidential and Proprietary 4 Accenture, Jul 2012
73% опрошенных следующий телефон собираются приобрести с доступом в интернет
70% обладателей смартфонов регулярно используют интернет на них
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5 Google Confidential and Proprietary 5
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6 Google Confidential and Proprietary 6 Techcrunch, Nov 2012
Mary Meeker Gives Mid-Year update
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7 Google Confidential and Proprietary 7 Google internal
1,3 млн устройcтв Android активируется ежедневно
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8 Google Confidential and Proprietary 8
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9 Google Confidential and Proprietary 9
Годовой прирост числа мобильных устройств iOS и Android
Flurry, Aug 2012
401%
279%
220% 217% 196% 193% 193% 189% 185% 171%
0%
50%
100%
150%
200%
250%
300%
350%
400%
450%
500%
China Chile Brazil Argentina Iran Vietnam Mexico Russia Turkey India
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10 Google Confidential and Proprietary 10 eMarketer, Insights Consulting
половина от месячной аудитории большого Интернета
Месячная аудитория мобильного интернета
Частота использования: • 46% - min 1 раз в день • 54% - реже
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11 Google Confidential and Proprietary 11
Потенциал мобильной рекламы недооценен даже в США
Mary Meeker, may 2012
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12 Google Confidential and Proprietary 12
$7.37 млрд объем рынка мобильной
рекламы в мире
Source: eMarketerr, Nov 2012
$60.8 млн
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13 Google Confidential and Proprietary 13
Динамика рынка мобильной рекламы млн $
eMarketer, Sep 2012
$20 $37
$54
$77
$111
$158 100.0%
66.7%
85.0%
45.5%
43.5% 43.9% 41.7%
0
20
40
60
80
100
120
140
160
180
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2011 2012 2013 2014 2015 2016
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14 Google Confidential and Proprietary 14
Доли рынка в мобильной рекламе
IAB, oct 2010
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15 Google Confidential and Proprietary 15
Wi-Fi или 3g?
Mobidia
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16 Google Confidential and Proprietary 16
Мешают ли объявления пользователям?
Nielsen, Jun 2012
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17 Google Confidential and Proprietary 17
Динамика eCPM по платформам и типу устройств
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18 Google Confidential and Proprietary 18
Лояльность пользователей по категориям приложений
1. Новости, Связь
2. Социальные игры и сети, знакомства, интернет музыка
3. Фото, видео, музыка, здоровье и медицина, обучение, развлечения, скидки и купоны, ритейл, приложения для персонализации
Flurry, Oct 2012
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19 Google Confidential and Proprietary 19
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20 Google Confidential and Proprietary 20 Kendo UI, Sept 2012
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21 Google Confidential and Proprietary 21
Спасибо!