live in the future -...
TRANSCRIPT
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LIVE IN THE FUTURE
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DISRUPTION
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ACCELERATION
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DISRUPTION
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ANTICIPATION
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Source: Google
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WIN WITH AUDIENCE
WIN WITH MULTI- SCREEN
WIN WITH PROFIT
WHAT YOU CAN DO?
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WIN WITH AUDIENCE
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SET UP DATA CAPTURE
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WIN WITH AUDIENCE
SET UP DATA CAPTURE
DRIVE TARGETING WITH DATA
TRACK
CONVERSIONS
WHAT YOU CAN DO?
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WIN WITH MULTI-SCREEN
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SET UP MOBILE EXPERIENCE
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SET UP MOBILE EXPERIENCE
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SET UP MOBILE EXPERIENCE
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SET UP MOBILE EXPERIENCE
SAVES THE WORLD IN 4 MIN
USING DIAL UP MODEM
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DRIVE FORMATS WITH CONTEXT
Extra Space Storage On average, when advertisers use calls as conversions, their overall mobile conversions increase by 150%.
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Store visits
Estimated Total
Conversions = + + +
Online Conversions Advertisers see today
Cross-Device Conversions
Mobile to Computer Computer to Computer Tablet to Computer
12% Entertainment
8% Travel
8% Technology
7%
Retail
Increase in conversions
measured when using estimated
total conversions
Calls
MEASURE FULL VALUE
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WIN WITH AUDIENCE
SET UP DATA CAPTURE
WIN WITH MULTI-SCREEN
SET UP MOBILE EXPERIENCE
DRIVE FORMATS WITH CONTEXT
MEASURE FULL
VALUE
WHAT YOU CAN DO?
DRIVE TARGETING WITH DATA
TRACK CONVERSIONS
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WIN WITH PROFITS
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WHAT YOU CAN DO?
WIN WITH PROFIT
SET UP BUSINESS GOALS
DRIVE BIDS WITH PROFITS
CAPTURE
YOUR DEMAND
WIN WITH MULTI-SCREEN
SET UP MOBILE EXPERIENCE
DRIVE FORMATS WITH CONTEXT
MEASURE FULL
VALUE
WIN WITH AUDIENCE
SET UP DATA CAPTURE
DRIVE TARGETING
WITH DATA TRACK
CONVERSIONS
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“LIVE IN THE FUTURE, THEN BUILD WHAT’S MISSING” -paul buchheit