live email critique by kestrel lemen
DESCRIPTION
Live Email Critique By: Kestrel Lemen, Bronto Marketing Strategist Join us as we share candid feedback on original email and landing page submissions from the audience. We’ll explore best practices, missed opportunities and areas for improvement while highlighting expert email design, content and template layouts.TRANSCRIPT
Kestrel Lemen | Marketing Strategist
Email CritiqueImprove your messages
Understand your audience
Drive more revenue
#BSUM @KestrelBird
…or at work
Bottom line:
You have seconds to get my attention…
What are we talking about here?
The anatomy of an email
Who’s reading your emails
Your emails and your audience. Are you being effective?
Big players making mistakes
What can you do tomorrow?
Anatomy of An Email
Header
Body
Footer
Header
PreheaderOnline Version
Logo
Navigation
Body
Image
Call To Action
Body
Image Call To Action
Footer
Secondary Navigation/Social Links
Unsubscribe/Manage Preferences
Header
Body
Footer
Preheader Online VersionLogo
Navigation
Image
Call To Action
Secondary Navigation/Social Links
Unsubscribe/Manage Preferences
Header
Body
Footer
Header
Body
Footer
Header
Body
Footer
Header
Body
Footer
Header
Body
Footer
So many options… HOW TO CHOOSE?
Audience
Demographic
InterestsNeeds
Do you know your audience?
Audience
male, female, education, income,
family, age, location…
foods, sports, TV, social, books,
music, holiday…
style, function, influence,
education, humor, hobby
Do you know your audience?
Engagement
High
Medium
Low
4 different retailers
Email Landing page
Email Landing page
Landing page
Email Landing page
Email Landing page
Major Takeaways (summary/conceptual)
You can make up your own email anatomy
Think about your messages through your audiences eyes
Big and small teams face the same challenges
Consider profiling your audience with segments
What can you do tomorrow? (practical)
Test creative
Map out who your customers are
Set up segments of your different customer types
Double check your landing pages