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  • 8/14/2019 Live Case Interview


    Live case interview


    Premier Mercantile Services (pvt.) ltd


    Quratulain Riaz (146.06)

    Mehreen Raza (419.06)

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    The Entrepreneur:

    Name: Mr. Muhammad Shoaib Siddiqui

    Age: 50

    Work Experience: about 35-40 years.

    Education: BA (private) from Pakistan, ITC (Inter transport course),

    ICD Course from UN and CILT (Chartered institute of Logistic &


    Designation: Director Operations of Premier Mercantile Services,

    Other companies started: Started Al-Hamd International in

    partnership with a foreign company but left it after a few years; Plans

    to establish another Inland Dry Port in Lahore.

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    Founded by Mr. Haleem Siddiqui and his younger brother Mr.Muhammad Shoaib Siddiqui in 1964.

    PMS has been engaged in providing cargo handling services at theKarachi Port since its inception in 1964.

    PMS was one of the first companies in Pakistan to invest in moderncontainer handling equipment.

    PMS is the oldest and largest stevedore and Terminal Operatorworking on Karachi Port

    PMS Provides on-board stevedoring service to over 30,000 ContainerUnits per month

    PMS is the only company in the history of KPT to have its own State

    of art Shed for the handling and storage of export cargo. PMS had Most modern equipments, and Skilled and efficient staff for

    the handling of cargo as well as containers.

    The company

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    The inspiration and idea to start the project came from Karachi

    port trust

    which lacked in efficiency and productivity.

    The brothers felt the need of private stevedoring and terminal

    operating company to capture the large market

    by providing better services,

    improved quality and efficient handling by installingmodernized equipments and latest machines;

    and by installing a computer based system.

    Source of the idea

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    Funding: All the initial investment was made by obtaining loans from banks.

    Locations: The companys first office was on rent in Writer's Chamber,

    with the passage of time, the company moved its offices at Business


    now the company has huge offices and plans to establish a separate

    building for PMS.

    Basic competitors: In general there are 30 other stevedoring companies but following arethe two major competitors of PMS:

    M/S Badaruddin Stevedore

    M/S Friends Corporation Stevedore (pvt) ltd.

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    EFFECT OF ECONOMICAL CONDITIONS The economy of Pakistan plays a vital role in the stability of the company.

    the import and export of the country depends on the economy of thecountry,

    Presently the export and import of the country has reduced up to 35%,which has also affected the company.

    In such conditions, the export and import reduces, which lessens the

    number of containers eventually. The number of containers due to the present situation has reduced from

    60,000 to 40,000.

    To Maintain Stability: Does not downsize,

    the company cuts the number of equipment for handling of the cargo onport.

    The company avoids making any additional investments in the period ofrecession.

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    Problems Faced

    The company has faced many hurdles from time to time;

    the interference of brokerage

    And the government;

    the involvement of the government refrained the company from

    bringing change in terms of modernization of equipments. The company had to fight with the government for permission in

    this regard for 15 years (1980-1995) .

    The delay in the modernization and installation of new equipmentseffected the growth of the company.

    Legal obligations.

    The company is bound by law that they have to hire DLB (docklabor board).

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    Competitive Advantage

    The company has large amount of latest equipment.

    They have the expertise in this field..


    Efficient handling of cargo Prompt delivery

    Reduce chances of damages

    Compensation of damages

    They charge relatively low prices.

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    Future plans Mr. Siddiqui plans to start a mega project; an inland dry port

    in Lahore in the August 2009. Challenges of the new project

    Mr. Siddiqui had planned Lahore inland dry port about 5 years ago, but Governmenthas delayed the project.

    which in turn caused delay in receiving loans from the banks.

    Strengths of the new project: Government has dry ports but does not attract customers due to lack of marketing.

    This new dry port would offer efficiency and reliability to the customers.

    They would provide guaranteed transit time, no fluctuation in freight charges, noneed of security deposits, one window operations;

    they would offer direct custom documentation.

    Marketing for the future project: Personal marketing Newspaper and magazine advertisement in Murad Shipping Advertisement.

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    Success Factors

    Mr. Siddiqui believes that three factors play a significant role

    in companys success.



    And honesty.

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    Qualities Of An Entrepreneur


    Time Management.


    Avoid Hastiness and Rapid Success.

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    Thank you!!