litebi webinar - business intelligence & sales
DESCRIPTION
In this case we will see the use of BI in the marketing and sales depts., which will be able to use the reports and metrics that provides this technology to make better decisions and strengthen their competitive advantage.TRANSCRIPT
Webinar 16th February 2012
Business Intelligence, Sales and Marketing
LITEBI 2012 ©
Webinar 16/02/2012
Content
Introduction to Business Intelligence (5 min.)
BI at Marketing & Sales (2.5 min.)
Sales analytics, Sales activity control, On-off marketing Intelligence(5 min.)
LITEBI 3 Demo – ACOMP (10 min.)
Q & A (10-15min.)
Webinar 16/02/2012
Webinar 16/02/2012
Software tools that allow to turn data into
useful information to take better decisions
What is Business Intelligence?
Savings
Time and Money
Automatic Procedures
No Maintenance
Less spreadsheets / Manual reports
Business Control
+ Information
+ Updated
+ Visual
+ Flexible
Webinar 16/02/2012
Cloud Computing
Easy
Online Plataform
No installation
No maintenance
Easy Interface
Affordable
SaaS / Cloud Computing
Pay-as-you-go
No license costs
No hardware investment
Software Service
Webinar 16/02/2012
Using BI at Sales & Marketing
Other sources
CRM / ERP
Data Integration Business Intelligence Solution
OLAP
Dashboards
Maps
Mailing
Workspace
VP Sales Area Manager Marketing Manager
Sales
I know what is and what isn’t working. Where and how we are getting results.
I can analyze which members of my
team are performing better.
I can analyze and understand the evolution of my
campaigns
I get easy access to information on my sales, prospects,
goals, etc…
VP os Sales, CMO,
Salesperson, CEO, etc..
CEO
I get updated sales KPIs i can trust
Webinar 16/02/2012
Sales Analytics
Some Examples
Data Source (ERP, Accounting, …)
Metrics
Quantity Sold, Avg. Price, Total Sales, Cost,
Margin / Profit, Quantity Ordered, …
Webinar 16/02/2012
Sales Activity
Some examples (control calls, visits, the
pipeline, outlooks, etc..)
Data Source (CRM)
Metrics
Total Calls, Total Visits, Total Opportunities,
Conversion rate (lead to opportunity,
opportunity to sale), Sales Activity cost.
Webinar 16/02/2012
Offline Marketing
Some Examples (Market Intelligence)
Data Source (CRM, ERP, Purchased Databases)
Metrics
Leads, Opportunities, AVL (Average Lifetime
value), Number of customers, Number of
potential customers, etc…
Webinar 16/02/2012
Online Marketing
Some Examples
Data Sources (Google Analytics, Facebook,
Twitter, eCommerce, CRM, etc…)
Metrics
Visits, Followers, Twitter Impact, Generated
Leads, Conversion rates, Channel efficency,
etc..
Webinar 16/02/2012
LITEBI Demo
Sales & Marketing BI examples using LITEBI’s demo space Acomp
Webinar 16/02/2012
Webinar 16/02/2012
Thank you for attending!
Contact info:
Website: www.litebi.com
Presenter: [email protected]
Partners: [email protected]
Marketing: [email protected]