listening to communities 25.02.11 (final)
DESCRIPTION
Presentation at the Listening to Communities conference in Kent on 25th February 2011TRANSCRIPT
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Virtual Civic Spaces
Bringing communities together
Listening Communities Conference
25th February 2011
Catherine Howe
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This is not a session about technology
The most important thing to remember about the virtual world is that it is actually very real
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And so are the communities
“New communication media means that new social phenomena are going to arise that differ
in significant ways from everything we've known. We are going to have to get used to the idea that the word "community" is going to have
to stretch to include groups of people who communicate socially and work together
cooperatively and never meet in the real world.”
Howard Rheingold, The Virtual Community; Homesteading on the Virtual Frontier
(http://www.rheingold.com/vc/book/)
And that was 10 years ago
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We are talking about changing the balance in our engagement towards the digital channels
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The most important thing is making it relevant to the community and finding the conversations that are already happening
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Why Digitally led?
Its cheaper – the cost per transactions are lower, set-up costs are lower and amendments are low cost
You reach more people - Digital will help you reach a different audience to the usual suspects of engagement
You need to be agile – you can adjust to changes of circumstances far faster with a digitally led strategy
Its easier to talk about difficult issues online – it gives voice to people who are not confident in person and find meetings difficult and it can provide an anonymous voice for difficult debates
It lasts – you want to leave an ongoing conversation as a legacy of the project
Most importantly – people are doing it anyway
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A short segue on the Network Society
Put rather lyrically by Doreen Massy in her book ‘For Space’:
“Multiplicity is fundamental….Space is more than distance. It is the sphere of open-ended
configurations within multiplicities. Given that, the really serious question which is raised by speed-up, by ‘the communications revolution’
and by cyberspace, is not whether space will be annihilated but what kinds of multiplicities
(patterning's of uniqueness) and relations will be co-constructed with these new kinds of
spatial configurations.”
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If that was a bit much for a Friday morningThe Internet is having a profound effect on society – we are moving from an industrial to an information or networked age
This means there is a pressure on old ways of working
Think about the millennial generation who have been brought up expecting information and responsiveness to be constantly and immediately available
The internet culture is colliding with our traditional structures and putting huge pressure on them
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What are they be doing?
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What are they be doing?
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http://microsites.oii.ox.ac.uk/oxis/
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What are they doing?
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http://www.forrester.com/empowered/tool_consumer.html
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The Social Web has its own culture
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“Until we rebuild, both from the bottom up and from the top down, our institutes of governance and democracy, we will not be able to stand up
to the fundamental challenges that we are facing”
Manuel Castells, The Internet Galaxy
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What does this mean on a more practical level?
Today virtual communities are as likely to gather together people who live on the same street and those that live thousands of miles apart
“In a context of a world which is, indeed, increasingly interconnected the notion of place (usually evoked as ‘local place’) has come to have totemic resonance.”
Doreen Massey
Hyperlocal communities connect people separated by time and not necessarily space
Three useful references:
• Networked Neighbourhoods: http://networkedneighbourhoods.com/
• Talk about Local: http://talkaboutlocal.org.uk/
• Podnosh: http://podnosh.com/
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Not forgetting digital inclusion
Its complex – and its still an issue:
Ten million of us in the UK have never used the internet.
Four million of those who are offline are society’s most disadvantaged
But when we get there we participate:
One fifth (21%) of Internet users undertook at least one civic action on the Internet
Once retired people are online they are more likely than students or employed users to be civically engaged.
And we have reached the tipping point with this channel
40m adults in the UK use the web, and 30 million of us do so daily.
This is about changing the balance – not ignoring the other channels
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The social web is about the people and the content
This is no longer a question of getting people to visit your space – you need to engage with them in theirs
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And there are a variety of conversations going on
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Mainstream tools – don’t build stuff that already exists
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This is what we think it looks like
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Unexpected things will happen
You can no longer expect to be able to broadcast your message without a conversational channel
If you genuinely want to create ongoing dialogue and engagement then you need to listen
There will be good and bad surprises – enjoy the upside and manage the risk
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At the heart of this are really fantastic events
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And the right digital wrapper
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Our objective it that when you leave the conversations continue
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Openly Local
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http://openlylocal.com/hyperlocal_sites
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Buckshaw Village Forum
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http://www.buckshawvillage.com/
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Harringay Online
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http://www.harringayonline.com/
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Brighton Issues Forum
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http://forums.e-democracy.org/groups/bh
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I Love Tunbridge Wells
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http://anke.blogs.com/
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Admiral’s Way, Test Valley
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http://www.admiralsway.org.uk/
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Bourneville Village
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http://bournvillevillage.com/
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None of these have been created or run by the Council though they may have been helped
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Previously you controlled the resources and so you knew you would be involved
How will you make sure you are an essential part in the process?
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People are talking……
……they’re just not talking to you
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Why should I care when I am facing massive budget cuts?
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Because you need to stay relevant
You know you need to be part of your community to lead it effectively
You know you need to understand the culture in order to be able to support it – the social web is in fact another country and most people are in the process of moving there
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There are incremental savings to be made
But the real prize in terms of cost savings is around co-production of services
Change the way in which you work with the public
Enable them to look after themselves to a far greater extent
Yes….this is the Big Society
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Because the conversations will happen anyway
Its government’s responsibility to make sure the outcomes are democratic
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Co-production – what do you mean?
Co-production: Involving all participants in both the design and delivery of a service
It describes a new kind of relationship with the public – one where we expect them to act not just comment
•And some references:
• http://www.nesta.org.uk/publications/assets/features/the_challenge_of_co-production
• http://www.jrf.org.uk/publications/co-production-people-outside-paid-employment
• http://www.govint.org/
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To do this you need a co-productive space
LOCAL CIVIC
SPACE
Presented by Catherine Howe, Chief Executive Public-i
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For example…..
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As your communities start to self organise more effectively you need to understand where you add value to this process
Its not about resources anymore
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Thank you for your time
Catherine Howe, Chief Executive, Public-i Group Ltd
[email protected]://Wordpress.curiouscatherine.com@curiousc