listen to your customers and they will listen to you optsum phoenix september 2011
DESCRIPTION
presentation at Optsum Conference in Glendale AZTRANSCRIPT
![Page 1: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/1.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To YouPresented by Shashi Bellamkonda
09/13/2011
New Media Optimization Summits Phoenix 2011
OPTSUM
![Page 2: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/2.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 2
Hashtag #optsum
2
![Page 3: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/3.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 3
The Basics Will Never Change
Your Objective:Win Favor from the Public
Goals:Build awarenessCreate identityEnhance ImageEngage with customersInform publicAccuracy during crisis
![Page 4: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/4.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 4
http://www.cartoonstock.com/newscartoons/cartoonists/mly/lowres/mlyn598l.jpg
But Tools Change All the Time
![Page 5: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/5.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 5
Definition of Social Media
Social media is that which allows anybody to communicate with everybody.
Jim Sterne,Web metrics guru & Author of Social Media Metrics
Key components : Easy, User generated, shared, multi-media, two-way or multi-directional conversation, online or mobileNew media, Web 2.0, Social media
5
![Page 6: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/6.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 6
Evolution of New Media
Pony Express / Telegraph
Letters to the editor
Telephone
IRC
Bulletin Boards
Early days of AOL
World Wide Web
Email marketing
6
![Page 7: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/7.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 7
Fortune 500 Use of Social Media
•71% have corporate Facebook pages
•59% have corporate accounts on Twitter
•50% have a public facing corporate blog
•44% say Facebook is the single most effective social networking platform they use
Social networking continues to lead the
way:
•50% have a corporate blog (up from 45% a year ago)
•34% have developed policies to govern blogging by their employees
Blogging remains an important tool for the
Inc. 500:
•56% reported social media was "very important" to their business/marketing strategy
•57% report using search engines and social networking sites to recruit and evaluate potential employees
New communications tools are changing the
way successful businesses operate:
Source: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/01/20/prweb4987944.DTL#ixzz1W0kaqN2L
![Page 8: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/8.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 8
New Opportunities to build community
(events)
Characteristics of a Web 2.0 World
2 way communicatio
n
New channels
Share and spread content more visibilityPersonality
and human face
![Page 9: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/9.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 9
Anatomy of Web 2.0 Content 1
Share your content on other social networks
RSS: Get content in your RSS reader
Tags & Categories : Classify your content
Content others readers liked
![Page 10: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/10.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 10
Anatomy of Web 2.0 Content 2
Related posts to the current post
Networks where this post been shared
Comments from readers
![Page 11: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/11.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 11
Real-time Collaborative Content
11
![Page 12: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/12.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 12
Strangers shape your brand reputation
12
Word of Mouth has become Word of Mouse
![Page 13: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/13.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 13
New Media Perspective
Users
•3 out of 4 Americans use Social Networks
•Visiting social networks is the 4th most popular activity on the internet
•Internet users spent over 5.5 hours a week visiting Social Networks
Marketers
•Gaining the all-important eyeball.
•Rise in search engine rankings
•Increasing use of blogs, Facebook®, video/YouTube®, Twitter® and LinkedIn®
13Source: http://news.cnet.com/8301-13577_3-10185477-36.html#ixzz1AGSlAIgghttp://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2010.pdfhttp://www.briansolis.com/2010/02/time-spent-on-social-networks-up-82-around-the-wrold/
![Page 14: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/14.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 14
B2B Perspective
Trade magazines are going online
Business buyers make decisions quickly
Information discovery on search engines
Information gathering is moving to a ask- and ) answer metphor*
Crowd sourcing 14
Andrew Mcafee author of Enterprise 2.0
![Page 15: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/15.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 15
Are you in the Web 2.0 World yet ?
Participate in a two-way communication world
Use social media tools to reach
consumer audiences and
influencers Plan and strategy for
engagement in social networks
![Page 16: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/16.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 16
Your Social State Check List
•Tools, alerts
Monitoring
•Audio, Video , blogs
Content Creation
•Topical and Social
Conversation
•Events, webinars, tweetchats,contests
Engagement
•Speaking at conferences
Thought leadership
•Links, articles, blog mentions
Social Media Impressions
•Join a community, for onw community, event based community
Community
•Special offers
Sales •Shareable, user generated, tagged, multi-channel, multi-media
Social Integration
•SentimentReputation
benchmark
Social Crisis Plan
Metrics and Reports
Training
![Page 17: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/17.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 17
Set Your Objectives
Make your customers happyFascinate them Comedy works
17http://www.youtube.com/watch?v=MSqXKp-00hM
![Page 18: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/18.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 18
Make your actions spreadable
18
![Page 19: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/19.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 19
Network Solutions Go_Granny Campaign
19
![Page 20: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/20.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 20
Does your product wow people to tattoo your brand
20
http://www.flickr.com/photos/flanman/3488525512/sizes/m/in/photostream/
![Page 21: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/21.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 21
This Company Made Blenders Interesting
![Page 22: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/22.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 22
Your Customer Connection plan
Deliver great customer service
experience
Provide tools for customers to give
you feedback
Help customers share their experience
Help customers refer new customers
22
![Page 23: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/23.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 23
Becky Carroll @bcarroll7 – The Hidden Power of Your Customers
23
![Page 24: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/24.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 24
Becky’s 4 Principles of Customer Marketing
Relevant MarketingOrchestrated Customer ExperienceCustomer Focused CultureKiller Customer Service
http://customersrock.net/the-hidden-power-of-your-customers/
![Page 25: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/25.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 25
Customer Experiences Will be Shared
You controlMake their experience positive to create passion and excited sharingCreate circumstances for negative to spread virally
What Customer’s want? 1. Product or services that meet or excced their need2. Ability to find the product easily3. A channel for feedback
- Brian Solis @briansolis in The Hidden Power of your customers
25
![Page 26: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/26.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 26
Customer talk anywhere
Off Platform
Reviews
Forums
Social Posting
On Platform
Phone
Web form
Community
Get Satisfaction
Zen Desk
Uservoice
26
![Page 27: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/27.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 27
Listening Tools - Discussion
Who is talking
What are they talking
Where are they talking
27
![Page 28: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/28.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 28
Dashboard View
•Negative, positive neutral
Monitoring•Needs a
response/correction
•Feedback to the company
Responding
•Customer retention
•New lead•New
brand opportunity
Results28
![Page 29: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/29.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 29
29http://hy.ly contact [email protected]
![Page 30: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/30.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 30
30
![Page 31: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/31.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 31
Exercise - Brand Monitoring
Choose a keyword or a brandUse Google Blog Search to find resultsClassify the top 20 results +tive, -negative neutral in %
31
![Page 32: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/32.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 32
Content Calendar
• Ideas from your monitoring• Keywords from Analytics• Frontline staff anecdotes• CRM Tool Analysis• News and Trends
Essential even if informal
32
![Page 33: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/33.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 33
Content Tools
Blogs
Content Management Systems
Social Updates
• Quora• Focus• Linkedin /Facebook Answers
Q and A sites
Customer Survey
Own community
33
![Page 34: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/34.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 34
Content Curation Tools
SummifySportifyXydoTrovePaper.liNews.meGoogle® News
34
![Page 35: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/35.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 35
Incentives for Customers
Display SignsPeople on Yelp Love usWe have 4 star reviews on TripAdvisor
Emails to CustomersSatisfaction SurveyBadgesHandwritten “Thank you” note
35
![Page 36: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/36.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 36
Review Life Cycle
Reminder about reviewingEasy to add a reviewThanks and congratulations on publishing the review
Widgets for the customers to place on their website
Comments or scores on reviewRewarding top reviewers
36
![Page 37: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/37.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 37
Don’t Reward Wrong Behavior
TrollsChronic issues – Fix them or phone themLet community come to your defense
37
![Page 38: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/38.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 38
Developing Customer Advocates
Create a Social Advisory BoardMake it easy for referralsThank people for referralsAmbassador kits
![Page 39: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/39.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 39
Community Advocates
Senders vs SpendersParticipationEvent sponsorshipGrassroots offline eventsGuest postsInterviews
![Page 40: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/40.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 40
Customer Reward and Ambassador Plan
Your own company or a imaginary companyCreate a 5 point plan
Rewarding customers to review youCreating ambassadors from customers who are raving
fans
40
![Page 41: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/41.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 41
Crisis Plan
Monitoring AlertsCrisis TeamCrisis Content Tool
Corporate Blog, Status Blog, Website, Forums, Social updates
Response time Fast Track Review ProcessClose out the incident with recap Pick up the Phone
41
![Page 42: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/42.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 42
Make Your Whole Organization Social
Every outward facing position can help you Existing communications campaign performance can improve with social media integrationCommunications can be faster with social platformsEnhance your recruiting efforts
42
![Page 43: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/43.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 43
Developing Internal Advocates
Social Media CommitteeSocial Media Center for ExcellenceTrainingBrown Bag Lunches with outside expertsEncourage attending offline events and usergroupsEmployee Customer Service Stories
![Page 44: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/44.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 44
Rules of Engagement
44Link to latest post : http://b.shashi.co/rli6XH
![Page 45: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/45.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 45
Outreach Tools
Identifying influencersKlout/Peerindex
Email OutreachTwitter® outreachPress ReleaseSocial Media ReleaseContests
45
![Page 46: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/46.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 46
Social Media Policies
Altimeter Group : http://b.shashi.co/qUUSA0
Red Cross : http://b.shashi.co/ovUgJ9
SocialMediaGovernance.com http://b.shashi.co/qBv68G
46
![Page 47: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/47.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 47
Acq. Customers
Social Offer FeedSpecial Social Media only offersPreview products to Social Media onlySocial ReferralsMake offers shareable
47
![Page 48: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/48.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 48
Metrics
Set GoalsBenchmarkAudit and report periodically
48
![Page 49: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/49.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 49
Metrics
Number of mentionsReviewsSentimentFiltered by Category/ TagsEngagementRetention or SaleTraffic back to website
URL ShortenersLanding codes/ ids
Inbound linksBlog mentions
49
![Page 50: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/50.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 50
Case Studies
50
![Page 51: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/51.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 51
Network Solutions
Face of the CustomerVoice of the CustomerIntranet Social Media feedVisits to Call Center
51
![Page 52: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/52.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 52
Never Used A Computer – Yet His Brand Exists Online
52
![Page 53: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/53.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 53
Pizza Tweets Can Be Made Fun
![Page 54: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/54.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 54
• In a company everyone is in customer service
• Everyday is a opportunity to change
• Don’t be satisfied with past laurels
• Connections both offline and online
Final Thoughts
![Page 55: Listen to your customers and they will listen to you optsum phoenix september 2011](https://reader036.vdocuments.mx/reader036/viewer/2022070313/554b4c02b4c905b5378b549c/html5/thumbnails/55.jpg)
©2011 Network Solutions, LLC
Listen to Your Customers & They Will Listen To You 55
Questions
Executive Editor:http://networksolutions.com/bloghttp://networksolutions.com/smallbusiness/http://WomenGrowBusiness.com
Personal Blogs:Technology & Social Media: http://www.shashi.coDigital Thoughts: http://readythoughts.comFood : http://www.carryoncurry.com
Shashi Bellamkonda
Follow On Twitter: @shashib