listen logic
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Philadelphia | San Francisco | ph: 215.283.6393 | www.listenlogic.com
ePatients Connections 2009
Scott BallengerVice President, Healthcare
Online Enterprise Listening Solutions for Pharma
Evolution of Listening
StaticRetrospectiveReports
Guesstimate ofBuzz via Sampling
Accuracy, Sentiment, Influence & Real-Time
EnterprisePlatform
Noise Buzz Data Information Insights Knowledge
People Software Semantics & Super-Computing
Confidential3
RESONATE™ – A Continuous Learning System
- Smarter, Multiple Engines - Massive Parallel Processing - Machine Learning
- Dedicated Analysts & Support - Custom Vertical Modeling - Adaptive Algorithms
Real-Time Optimizing for Accuracy
How we do it:
Pure Signal™
(no noise)
AdaptiveSentiment™
(accurate & learning)
SocialInfluence
Quotient™
(filter & isolate)
Learn & Adapt
(climate & conditions)
Real-TimeData Collection
(180 million+ websites)
Who Can Benefit From Listening
Enterprise Listening Dashboard
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Live Consumer Insights
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2Consumer PerceptionGood - Bad
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Influencer Segmentation
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Analysis in Action
• Ambien & Lunesta - July 2009
• True signal - 90% Accuracy– Lunesta - >750 Consumer
Comments
– Ambien - >5,000 Consumer Comments
• Consumers Seeking Clarity & Information
• Consumers Providing Positive & Negative Feedback
• Sales Reps Offering Advice….
• Source Analysis
8 Confidential
About ListenLogicListenLogic empowers the world's largest retailer brands, consumer product and pharmaceutical manufacturers, as well as financial services companies with market intelligence that drives bottom-line results.
Our online intelligence product, RESONATE™, combines the latest advances in machine learning with true supercomputing capability to deliver an unmatched level of actionable insight on brand identity, product image and corporate competitors.
Scott Ballenger, RPhVice President, [email protected]