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PERANCANGAN BUKU PERSIAPAN HUBUNGAN
JARAK JAUH UNTUK PASANGAN PADA MASA
PACARAN
Laporan Tugas Akhir
Ditulis sebagai syarat untuk memperoleh gelar Sarjana Desain (S.Ds.)
Nama : Marcia Devana
NIM : 00000010252
Program Studi : Desain Komunikasi Visual
Fakultas : Seni & Desain
UNIVERSITAS MULTIMEDIA NUSANTARA
TANGERANG
2019
Perancangan Buku Persiapan..., Marcia Devana, FSD UMN, 2019
ii
LEMBAR PERNYATAAN TIDAK MELAKUKAN PLAGIAT
Saya yang bertanda tangan di bawah ini:
Nama : Marcia Devana
NIM : 00000010252
Program Studi : Desain Komunikasi Visual
Fakultas : Seni & Desain
Universitas Multimedia Nusantara
Judul Tugas Akhir :
PERANCANGAN BUKU PERSIAPAN HUBUNGAN JARAK JAUH
UNTUK PASANGAN PADA MASA PACARAN
dengan ini menyatakan bahwa, laporan dan karya tugas akhir ini adalah asli dan
belum pernah diajukan untuk mendapatkan gelar sarjana, baik di Universitas
Multimedia Nusantara maupun di perguruan tinggi lainnya.
Karya tulis ini bukan saduran/terjemahan, murni gagasan, rumusan dan
pelaksanan penelitian/implementasi saya sendiri, tanpa bantuan pihak lain, kecuali
arahan pembimbing akademik dan nara sumber.
Demikian surat Pernyataan Originalitas ini saya buat dengan sebenarnya,
apabila di kemudian hari terdapat penyimpangan serta ketidakbenaran dalam
pernyataan ini, maka saya bersedia menerima sanksi akademik berupa pencabutan
gelar (S.Ds.) yang telah diperoleh, serta sanksi lainnya sesuai dengan norma yang
berlaku di Universitas Multimedia Nusantara.
Perancangan Buku Persiapan..., Marcia Devana, FSD UMN, 2019
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Perancangan Buku Persiapan..., Marcia Devana, FSD UMN, 2019
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KATA PENGANTAR
Pertama saya ucapkan terima kasih kepada Tuhan yang Maha Esa karena dengan
anugerah-Nya penulis dapat menyelesaikan pembuatan laporan tugas akhir ini
dengan baik. Penulisan laporan tugas akhir ini diajukan sebagai prasyarat untuk
memperoleh gelar sarjana desain (S.Ds).
Dilatarbelakangi oleh ketertarikan penulis untuk mendalami tentang
hubungan di kalangan remaja. Serta banyaknya teman-teman penulis yang
menjalani hubungan LDR, ditambah dengan berbagai kasus kegagalan hubungan
LDR membuat penulis ingin mengangkat topik tentang hubungan jarak jauh ini.
Sebuah hubungan LDR harus diberikan perhatian khusus dikarenakan
adanya jarak antar pasangan membuat sebuah hubungan harus dipersiapkan dengan
baik. Dengan adanya persiapkan secara psikis dan biologis dari pasangan, akan
membuat LDR bukan sebuah hambatan. Oleh karena itu persiapan sebelum
menjalani LDR merupakan suatu hal yang sangat penting.
Selama proses perancangan ini penulis juga mendapatkan banyak informasi
dan pengalaman baru, terutama mengenai hubungan yang baik itu sendiri. Penulis
dapat pula memahami keluh kesah dari pengalaman orang-orang yang menjalani
hubungan LDR serta mendapat wawasan lebih mengenai masa-masa persiapan
sebelum menjalin LDR.
Selain itu saya juga ingin berterima kasih kepada pihak-pihak yang telah
membantu dan membimbing saya selama proses pembuatan proposal tugas akhir
ini. Pihak-pihak tersebut adalah sebagai berikut:
Perancangan Buku Persiapan..., Marcia Devana, FSD UMN, 2019
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Perancangan Buku Persiapan..., Marcia Devana, FSD UMN, 2019
vii
ABSTRAKSI
Hubungan jarak jauh merupakan suatu keadaan dimana pasangan harus terpisahkan
jarak secara geografis. Di usia remaja 17-25 tahun merupakan masa dimana
seseorang mulai mencari jalan menuju jati dirinya yang sebenarnya. Hal ini dapat
dilakukan dengan berbagai cara misalnya menempuh pendidikan di universitas
impian, bekerja di suatu perusahaan asing, ataupun sekedar pindah demi kehidupan
yang lebih baik di kota/negara lain. Beberapa faktor tersebut akhirnya memaksa
mereka yang memiliki pacar di tempat mereka dahulu menjalani hubungan jarak
jauh. Padahal pada umur tersebutlah para remaja ini juga mulai mencari dan
membutuhkan suatu hubungan yang serius dalam hidupnya. Namun kurangnya
informasi mengenai pentingnya persiapan menghadapi hubungan jarak jauh
membuat banyak pasangan harus mengalami kegagalan. Oleh karena itu, penulis
merancang buku panduan berilustrasi sebagai media informasi persiapan hubungan
jarak jauh untuk pasangan pada masa pacaran dengan tujuan dapat membantu
pasangan tersebut menjaga keharmonisan hubungannya meski harus terpisah jarak.
Kata kunci: LDR, Pacaran, Buku
Perancangan Buku Persiapan..., Marcia Devana, FSD UMN, 2019
viii
ABSTRACT
Long distance relationship (LDR) is condition when a couple have to be apart way
each other geographically. In adolescence, 17-25 years old is a time when a person
starts looking forward to reach up his true identity. This can be done in various
way like take an education at his future goals university, working at foreign
company, or maybe just to have a better live in another city/country. Some of these
factors eventually forced those who had a special relationship in their old place
have to go through a long distance relationship. Even though at that age, these
teenagers also began to look and needed a serious relationship in their lives. But
over time, long disance reationship is not easy to live. Lack of information to
prepraring each other before they face a long distance relationship makes a lot of
couple have to break up. Therefore, the author designed an illustrated guidebook
as a medium of information to preparing couple before they are going on long
ditance relationship for helping them to maintain their romantic relationship.
Keywords: LDR, Dating, Book
Perancangan Buku Persiapan..., Marcia Devana, FSD UMN, 2019
ix
DAFTAR ISI
LEMBAR PERNYATAAN TIDAK MELAKUKAN PLAGIAT .................... II
LEMBAR PENGESAHAN TUGAS AKHIR ................................................... IV
KATA PENGANTAR ........................................................................................... V
ABSTRAKSI ...................................................................................................... VII
ABSTRACT ....................................................................................................... VIII
DAFTAR ISI ........................................................................................................ IX
DAFTAR GAMBAR ......................................................................................... XII
DAFTAR TABEL ........................................................................................... XVII
DAFTAR LAMPIRAN ................................................................................. XVIII
BAB I PENDAHULUAN ...................................................................................... 1
Latar Belakang ........................................................................................ 1
Rumusan Masalah ................................................................................... 2
Batasan Masalah ..................................................................................... 3
Tujuan Tugas Akhir ................................................................................ 3
Manfaat Tugas Akhir .............................................................................. 4
BAB II TINJAUAN PUSTAKA ........................................................................... 5
Buku ........................................................................................................ 5
Komponen Buku ......................................................................... 8
Layout ........................................................................................ 12
Perancangan Buku Persiapan..., Marcia Devana, FSD UMN, 2019
x
Tipografi .................................................................................... 16
Ilustrasi ...................................................................................... 21
Warna ........................................................................................ 26
Concept book ......................................................................................... 31
Prinsip Desain ....................................................................................... 32
Karakteristik Pria dan Wanita ............................................................... 36
Psikologi Remaja Akhir / Dewasa Awal ............................................... 38
Pacaran .................................................................................................. 42
Bahasa Cinta ............................................................................. 45
Hubungan Jarak Jauh (long distance relationship) ............................... 47
Masalah dalam LDR ................................................................. 48
Cara menjaga hubungan jarak jauh ........................................... 50
BAB III METODOLOGI ................................................................................... 47
Metodologi Pengumpulan Data ............................................................ 47
3.1.1. Kuesioner .................................................................................. 47
3.1.2. Focus Group Discussion (FGD) ................................................ 52
3.1.3. Wawancara ................................................................................ 55
3.1.4. Studi Eksisting .......................................................................... 58
Metodologi Perancangan ....................................................................... 61
BAB IV STRATEGI DAN ANALISIS PERANCANGAN ............................. 65
4.1. Strategi Perancangan ............................................................................. 65
4.1.1. Mind Mapping ........................................................................... 65
Perancangan Buku Persiapan..., Marcia Devana, FSD UMN, 2019
xi
4.1.2. Perancangan Konten ................................................................. 66
4.1.3. Perancangan Judul ..................................................................... 67
4.1.4. Perancangan Visual ................................................................... 68
4.1.5. Perancangan merchandise ......................................................... 83
4.1.6. Perancangan gimmick ................................................................ 87
4.1.7. Perancangan media promosi ..................................................... 89
4.2. Analisis Perancangan ............................................................................ 93
4.2.1. Analisis konten buku ................................................................. 93
4.2.2. Analisis desain cover buku........................................................ 94
4.2.3. Analisis layout buku .................................................................. 94
4.2.4. Analisis karakter ....................................................................... 96
4.2.5. Analisis desain merchandise ..................................................... 97
4.2.6. Analisis media promosi ........................................................... 101
4.3. Budgeting ............................................................................................ 105
BAB V PENUTUP ............................................................................................. 109
Kesimpulan ......................................................................................... 109
Saran .................................................................................................... 110
DAFTAR PUSTAKA .................................................................................... XVIII
Perancangan Buku Persiapan..., Marcia Devana, FSD UMN, 2019
xii
DAFTAR GAMBAR
Gambar 2.1. Contoh trade book .............................................................................. 5
Gambar 2.2. Contoh mass market paperbacks (kiri) .............................................. 6
Gambar 2.3. Contoh religious book ........................................................................ 6
Gambar 2.4. Contoh scolarly book ......................................................................... 7
Gambar 2.5. Contoh book clubs .............................................................................. 7
Gambar 2.6. Contoh subscription reference book .................................................. 8
Gambar 2.7. The Book Block................................................................................... 8
Gambar 2.8. The Page and The Grid .................................................................... 10
Gambar 2.9. Elemen dari layout ........................................................................... 13
Gambar 2.10. Single-column grid ......................................................................... 14
Gambar 2.11. Two-column grid ............................................................................ 14
Gambar 2.12. Multicolumn grid ............................................................................ 15
Gambar 2.13. Modular grid .................................................................................. 15
Gambar 2.14. Hierarchiral grid ............................................................................ 16
Gambar 2.15. Bentuk-bentuk huruf ...................................................................... 16
Gambar 2.16. Kerangka Huruf .............................................................................. 17
Gambar 2.17. Kering, tracking, dan leading ......................................................... 17
Gambar 2.18. Flush right ...................................................................................... 19
Gambar 2.19. Flush left ......................................................................................... 19
Gambar 2.20. Centered ......................................................................................... 20
Gambar 2.21. Justify ............................................................................................. 20
Perancangan Buku Persiapan..., Marcia Devana, FSD UMN, 2019
xiii
Gambar 2.22. Hyperrealism .................................................................................. 22
Gambar 2.23. Impresionis ..................................................................................... 22
Gambar 2.24. Realis .............................................................................................. 23
Gambar 2.25. Anthromorphism ............................................................................. 24
Gambar 2.26. Surealis ........................................................................................... 24
Gambar 2.27. Simbolisme ..................................................................................... 25
Gambar 2.28. Stylised Realism.............................................................................. 25
Gambar 2.29. Segitiga Goethe .............................................................................. 26
Gambar 2.30. Jenis-jenis warna ............................................................................ 27
Gambar 2.31. Color Wheel.................................................................................... 27
Gambar 2.32. Complementary color ..................................................................... 28
Gambar 2.33. Split complementary color ............................................................. 28
Gambar 2.34. Double complementary color ......................................................... 28
Gambar 2.35. Analogous color ............................................................................. 29
Gambar 2.36. Triadic color ................................................................................... 29
Gambar 2.37. Monochromatic color ..................................................................... 29
Gambar 2.38. Gestalt ............................................................................................ 32
Gambar 2.39. Proximity ........................................................................................ 33
Gambar 2.40. Repetition ....................................................................................... 33
Gambar 2.41. Continuity grid ............................................................................... 33
Gambar 2.42. Emphasis ........................................................................................ 34
Gambar 2.43. Scale and proportion ...................................................................... 34
Gambar 2.44. Keseimbangan ................................................................................ 35
Perancangan Buku Persiapan..., Marcia Devana, FSD UMN, 2019
xiv
Gambar 2.45. Ritme .............................................................................................. 35
Gambar 2.46. Skema dari The Love Traingle ....................................................... 43
Gambar 3.1. Hasil kuesioner demografis responden ............................................ 49
Gambar 3.2. Hasil kuesioner pengalaman LDR .................................................... 49
Gambar 3.3. Hasil kuesioner LDR ........................................................................ 50
Gambar 3.4. Hasil kuesiner alasan berpisah ......................................................... 51
Gambar 3.5. Hasil kuesioner permasalah tersulit dalam LDR .............................. 52
Gambar 3.6. Penulis melakukan FGD 1................................................................ 53
Gambar 3.7. Penulis bersama ibu Diana M. Sani, M.Psi ...................................... 56
Gambar 3.8. Love Book: Diari Love Is ................................................................. 59
Gambar 3.9. Couple’s Recipe................................................................................ 60
Gambar 3.10. Teori peracangan buku oleh Haslam .............................................. 61
Gambar 4.1. Mind map utama ............................................................................... 65
Gambar 4.2. Lembar brainstorming ilustrasi ........................................................ 69
Gambar 4.3. Sketsa ilustrasi .................................................................................. 70
Gambar 4.4. Gaya ilustrasi .................................................................................... 71
Gambar 4.5. Lembar brainstorming tipografi ....................................................... 71
Gambar 4.6. Typeface ........................................................................................... 72
Gambar 4.7. Lembar brainstorming color pallete ................................................ 73
Gambar 4.8. Palet warna pada buku...................................................................... 74
Gambar 4.9. Lembar brainstorming grid dan layout ............................................ 75
Gambar 4.10 Eksplorasi layout dan grid............................................................... 76
Gambar 4.11. Grid halaman .................................................................................. 77
Perancangan Buku Persiapan..., Marcia Devana, FSD UMN, 2019
xv
Gambar 4.12. Penggunaan layout dan grid final................................................... 78
Gambar 4.13. Sketsa awal karakter ....................................................................... 79
Gambar 4.14. Referensi digital karakter ............................................................... 80
Gambar 4.15. Digitalisasi karakter........................................................................ 80
Gambar 4.16. Kateren buku .................................................................................. 81
Gambar 4.17. Eksplorasi cover ............................................................................. 82
Gambar 4.18. Font pada cover buku ..................................................................... 83
Gambar 4.19. Cover final ...................................................................................... 83
Gambar 4.20. Desain pin ....................................................................................... 84
Gambar 4.21. Desain totebag ................................................................................ 84
Gambar 4.22. Desain gantungan kunci ................................................................. 85
Gambar 4.23 Desain cover paspor ........................................................................ 85
Gambar 4.24. Ilustrasi stiker ................................................................................. 86
Gambar 4.25. Desain kalender .............................................................................. 87
Gambar 4.26. Desain stiker ................................................................................... 88
Gambar 4.27. Desain pembatas buku .................................................................... 88
Gambar 4.28. Desain feeds Instagram .................................................................. 90
Gambar 4.29. Desain Instagram story ................................................................... 91
Gambar 4.30. Desain tampilan website ................................................................. 92
Gambar 4.31. Desain poster .................................................................................. 92
Gambar 4.32. Desain x-banner ............................................................................. 93
Gambar 4.33. Cover buku ..................................................................................... 94
Gambar 4.34. Layout final pada buku ................................................................... 96
Perancangan Buku Persiapan..., Marcia Devana, FSD UMN, 2019
xvi
Gambar 4.35. Mock up kalender ........................................................................... 97
Gambar 4.36. Desain bag tag ................................................................................ 98
Gambar 4.37. Desain totebag ................................................................................ 99
Gambar 4.38. Desain bantal ................................................................................ 100
Gambar 4.39. Desain paspor holder .................................................................... 100
Gambar 4.40. Desain cutting sticker dan casing polos ....................................... 101
Gambar 4.41. Desain feeds Instagram ................................................................ 102
Gambar 4.42. Mock up Instagram story .............................................................. 103
Gambar 4.43. Desain website .............................................................................. 104
Gambar 4.44. Desain poster ................................................................................ 104
Gambar 4.45. Desain x-banner............................................................................ 105
Perancangan Buku Persiapan..., Marcia Devana, FSD UMN, 2019
xvii
DAFTAR TABEL
Tabel 2.1. Perbedaan Pria dan Wanita .................................................................. 37
Tabel 3.1. Analisis SWOT Buku Love Book: Diari Love Is... .............................. 59
Tabel 3.2. Analisis SWOT Couple’s Recipe ......................................................... 60
Tabel 4.1. Biaya Desain ...................................................................................... 105
Tabel 4.2. Biaya Produksi ................................................................................... 106
Tabel 4.3. Biaya produksi cover ......................................................................... 107
Tabel 4.4. Biaya produksi packaging .................................................................. 107
Tabel 4.5. Biaya produksi 1 set buku .................................................................. 107
Tabel 4.6. Harga jual 1 set buku ......................................................................... 108
Perancangan Buku Persiapan..., Marcia Devana, FSD UMN, 2019