Social Media Management

LIS 4930Casey Yu

Spring 2013Week 1

1/7/13 – 1/9/13

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media Management

Agenda• Introduction• Me• TA (Blake Robinson)• You• Syllabus• Class Structure/Policies• Canvas, Blog, and Wiki, oh my!

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media ManagementIntroduction

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

The effect of Internet on society

Social Media ManagementMe

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media ManagementMe

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media ManagementMe

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media ManagementBlake Robinson, TA Extraordinaire!

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

• Second-year PhD student at SLIS

• Born in: Columbus, Ohio

• Places lived: Ohio, Pennsylvania, Florida, Texas,

Australia

• Places visited: Spain, Italy, Austria, Hong Kong, Fiji

• Favorite foods: Thai, Indian, Jamaican, Lebanese,

Korean

• For fun: Traveling, reading, dining out, learning new

things

• Favorite social media: TV Tropes

CONGRATULATIONS!!

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media ManagementWorkplace Orientation

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

• You are responsible for all of the information on the syllabus.

• Office hours – Tu/Th 3:30-4:30 by appointment only• Facebook, Skype, iChat• No required textbooks, required online readings and

occasional in-person handouts• Domain and hosting purchase• Canvas – course management system• Wordpress – blogging/content management system

(CMS)• Wiki – group work place• Facebook – this is social media, after all!

Social Media ManagementWorkplace Orientation

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Grading – Assignments / Evaluation• Project Proposal (5%)• Weekly activities (40%)• Final project presentation (10%)• Final project (25%)• Social media marketing report (10%)• Attendance and participation (10%)• (total: 1000 points)

Social Media ManagementWorkplace Orientation

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Upon completion of this course, you will be able to:• discuss various concepts, theories, and principles of social

media management;• research social media users, and design a social media site

appropriate to users' needs;• write a proposal for social media site design and marketing;• build social media sites and integrate informational content

and multimedia;• plan and conduct a social media marketing campaign;• assess the return on investment in evaluating the success

of the social media campaign;• prepare and lead class discussions that focus on emerging

social media tools.

Social Media ManagementWorkplace Orientation

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

A word on attendance and participation• View this and your responsibilities as a student as you would a

job.• If you come to class consistently, you are more likely to earn an

A. Seriously.• For fall 2012, LIS 3353:

– As – 57– Bs – 50– Cs – 33– Ds – 11– Fs – 7 (only counting those who came to take the final)

• Of those who received… missed class this many times all semester– As, 43 (75%) missed fewer than 4 classes – Bs, 20 (40%) missed fewer than 4 classes– Cs, 2 (6%) missed fewer than 4 classes– Ds and Fs, 0 (0%) missed fewer than 4 classes

Social Media ManagementWorkplace Orientation

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

A word on professionalism in your new position• Spelling and grammar COUNT• Tone matters• Context matters• How do you want to be known online

and in the future?

Social Media ManagementWeekly Wiki Activities

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

• Every week we will have short activities for you to do and to keep track of on the wiki

• Due Sundays at 11:59pm• Submit URL to your page via Canvas• Blake will review and offer feedback if

needed• This is YOUR space to keep track of

your own progress throughout the semester

Social Media ManagementFinal Project & Presentation

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Final project consists of:• 10 weekly assignments throughout the

semester– Setting up a WP blog– 6 blog posts*– Using Facebook, Twitter, and YouTube to promote

your site

• Final Presentation– Attendance at the presentation – mandatory for

EVERYONE– Business Professional Dress

• Social Media Marketing Report

Social Media ManagementOrientation

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Sites you should know and bookmark• Canvas – our course management site.• LIS 4380 – our class blog• Wiki – our class wiki• Facebook group page – announcements go here• Twitter – follow these accounts:

– @fsucci FSU College of Communication & Information– @FSUlibIT FSU School of Library & Information Studies– @fsu_ict FSU ICT (Information, Communication, & Technology)

Program– @fsu_hit FSU HIT (Health Informatics) Program – @floridastate Florida State University – @FSUAlert FSU Official Emergency Notification System – @FSUAdmissions FSU Office of Admissions

• And track these hashtags:– #ccisocmedia– #lis4830

Social Media ManagementOrientation – Index Card

Front (the side with lines)• Name (what FSU

recognizes and what you prefer, if they differ)

• Phone #• FSU Email Address• NON-FSU Email Address• Year/Major• #credit hours you're

taking this semester

Back (blank side)• Current job(s) and

how many hours you work there

• What are the top 3 things you hope to learn in this class?

• What questions do you have for me?

• Website address (if any)

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information