liputan6.com and google analytics redaksi
DESCRIPTION
Presentasi google analytics untuk redaksi liputan6.comTRANSCRIPT
![Page 1: Liputan6.Com And Google Analytics Redaksi](https://reader034.vdocuments.mx/reader034/viewer/2022051611/54b7ace74a79593c588b45dd/html5/thumbnails/1.jpg)
USING GOOGLE ANALYTICS TO
UNDERSTAND THE AUDIENCE
Brainstorming SessionLiputan6 News Center Team
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Points to Cover
Building the argument Google Analytics (GA) Short Brief Understanding GA Terminology Live Demo
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If a tree falls in a forestand no one is around to hear it,
does it make a sound?
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Google Analytics (GA)
![Page 5: Liputan6.Com And Google Analytics Redaksi](https://reader034.vdocuments.mx/reader034/viewer/2022051611/54b7ace74a79593c588b45dd/html5/thumbnails/5.jpg)
Advantages & Disadvantages
Free Easy to implement Easy to use Easy to understand
URL and title based JavaScript and Cookie No data history Privacy “???”
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Interface
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GA Terminology
Understood Terms:
Visits Pages/Visit Absolute Unique Visit % New Visits Traffic Source Landing Page
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GA Terminology
Misunderstood Terms:
Pageviews Avg. Time on Site Bounce Rate Exit Rate Traffic Types
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GA Terminology
Pageviews
![Page 10: Liputan6.Com And Google Analytics Redaksi](https://reader034.vdocuments.mx/reader034/viewer/2022051611/54b7ace74a79593c588b45dd/html5/thumbnails/10.jpg)
GA Terminology
Avg. Time On Site
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GA Terminology
Bounce Rate - Exit Rate
Bounce Rate Exit Rate
* a Bounce is always an Exit, but an Exit is not always a Bounce
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GA Terminology
Traffic Type
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Report
Site search (local content)Keyword
Content by titleReferring sites404 Error page
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Questions ?
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Thank You…Presented by:EdowardoContact:[email protected]://blog.zonaparkir.com