Lipton was created at the end of the 19th

century by Sir Thomas Lipton.

Over a hundreds years on, Lipton now possesses

thousands of acres of quality tea gardens in

East Africa.

LIPTON TEA

The Lipton tea business was acquired by consumer goods

company UNILEVER in a number of separate transactions, starting with

the purchase of the US and Canadian Lipton business in 1938 and

completed in 1972 when Unilever bought the remainder of the global

Lipton business.

In 1991, Unilever created a first Joint Venture with PepsiCo, the Pepsi Lipton

Partnership, for the marketing of ready to drink (bottled and canned)

teas in North America.

Under the slogan~ DIRECT FROM THE TEA GARDEN TO THE TEA POT, he made tea a popular and approachable

drink for everyone high quality but reasonable priced.

The Lipton tea are his heritage and they are more popular than ever.

Thanks to him , LIPTON TEA is now WORLD LEADER and present in more than

150 countries.

VISIONLipton` s vision is to available within an arm

`s reach of every

individual desire.

MISSION STATEMENT

Our purpose in Lipton is to meets the every day

needs of people everywhere to anticipate

the aspiration of our consumers and customers to respond creatively and

competitively with products which raise the

quality of life.

OBJECTIVES OF LIPTON

•The aim is to provide quality tea that is safe for the health and energizing for the mind and body with an unforgettable flavor.

•Lipton has to retain its position as a market leader against all its competitors especially TAPAL who is its challenger.

•It has to interact directly with the consumers in order to be aware of the requirements and expectations of its consumers.

•It has to maintain the highest satisfaction standards and goodwill amongst the consumers.

•It has to maintain its brand name and loyalty.

‘LIPTON`S PRODUCT RANGE’

~*~*~*~*~*

Lipton yellow label

Lipton Yellow Label is a premium, full-bodied tea. Sir Thomas Lipton created this

famous blend more than 100 years ago. Since then the quality of Lipton Yellow

Label tea has been guaranteed by experts who

select only the best teas from around the world.

LIPTON black tea is refreshing, delicious

and natural. No wonder LIPTON is America’s favorite

tea.

Enjoy LIPTON Tea hot or iced –

caffeinated or decaffeinated.

LIPTON BLACK TEA

BLACK TEA PRODUCTSLIPTON HOT

TEAS

LIPTON ICED TEAS

HOT TEA

DECAF HOT TEA

COLD BREWDECAF COLD BREW

ICED TEA DECAF ICED TEA

TEA WITH A HIND OF

RASPBERRY

TEA WITH A HIND OF PEACH

LIPTON GREEN TEAA delicate, clean taste,

subtle aroma and a beautiful pale green color characterize our range of

green tea products.

Variety of exotic flavors, like LEMON GINSENG and ORANGE, PASSIONFRUIT

AND JASMINE.

GREEN TEA PRODUCTS

100% NATURAL 100% NATURAL DECAFE

DECAFE HONEY LEMON

GREEN TEA WITH

CITRUS

CRANBERRY POMEGRANATE

ORANGE PASSIONFRUIT, AND

JASMINELEMON GINSENG HONEY

MIXED BERRY MINTGREEN TEA

COLLECTION

LIPTON FLAVORED BLACK TEA

oA healthy dose of extra flavor.

oNaturally protective flavonoid antioxidants along with an enticing

boost of fruity, herbal or spicy flavor.

FLAVORED BLACK TEA PRODUCTS

ORANGE AND SPICE

HONEY AND LEMON

BLACKBERRY

SPICED CHAI FRENCH VANILLA

LIPTON HERBAL TEA

oAll flavor with no caffeine.

oHerbal teas are made from flowers, herbs, fruits and spices for a flavorful, aromatic cup.

HERBAL TEA PRODUCTS

LEMON QUIETLY CHAMOMILE

CINNAMON APPLE

ORANGE

PEPPERMINT HONEY AND LEMON

GINGER TWIST

HERBAL TEA COLLECTION

LIPTON PRIMUIM PYRAMID TEA BAGS

They are available in eight delicious new flavors.

BAVARIAN WILD BERRY

VANILLA CARAMEL TRUFFLE

RED WITH STAWBERRY AND

PASSIONFRUITWHITE WITH MANGO AND

PEACH

GREEN WITH MANDARIN ORANGE

BLACK PEARL

BED TIME STORY

HERBAL TEA

WHITE TEA WITH BLUEBERRY AND POMEGRANATE

TUNCAN LEMON

LIPTON ICED TEA MIX

Instant refreshment with our powered mixes.

Lipton iced tea mixes are brewed from real tea leaves so the taste is pure and satisfying.

ICED TEA MIX PRODUCTS

NATURAL LEMON

WILD RASPBERRY SUMMER

PEACHMANGO

UNSWEETENED

DIET LEMON

DIET DECAF LEMONDIET

RASPBERRYDIET PEACH

GREEN TEA HONEY AND

LEMON

LIPTON ICED TEA TO GOoLipton makes tea history

again with a great innovation.

oLipton to go is a zero calorie, sugar free iced tea mix.

oJust add water, shake well and you have got all the goodness and flavor of LIPTON tea.

LIPTON ICED TEA TO GO PRODUCTS

GREEN TEA TO GO WITH PINK LEMONATE

GREEN TEA TO GO WITH

BLUEBERRY POMEGRANAT

E

GREEN TEA TO GO WITH RASPBERRY

LIME

WHITE TEA TO GO WITH RASPBERRY

WHITE TEA TO GO WITH

APPLE CRANBERRY

GREEN TEA TO GO WITH CITRUS

GREEN TEA TO GO WITH

MANDARIN AND

MANGO

GREEN TEA TO GO WITH HONEY AND

LEMON

ICED TEA TO GO WITH

PEACH

LIPTON PURELEAF ICED TEAA taste for every one.

Lipton pure leaf iced tea, from our sweetened

tea to our teas sweetened with natural sugar to our selection of revitalizing fruit flavored

teas.

LIPTON PURELEAF ICED TEA PRODUCTS

UNSWEETENED ICED TEA SWEETENE

D ICED TEA EXTRA SWEET ICED

TEA

ICED TEA WITH

RASPBERRY ICED TEA WITH

PEACH

ICED TEA WITH

LEMONDIET ICED TEA WITH

LEMON

GREEN TEA WITH

HONEY

WHITE TEA WITH

TANGERINE

LIPTON ICED TEA

Refreshment Comes in Many Flavors

This is the perfect drink for your active, healthy lifestyle

It’s available in plastic bottles

ICED TEA WITH LEMON

DIET ICED TEA WITH

LEMON

LIPTON ICED TEA PRODUCTS

SPARKLING GREEN TEA

WITH BERRY

SPARKLING GREEN TEA WITH

STRAWBERRY KIWI

DIET SPARKLING GREEN TAE WITH

STRAWBERRY KIWI

GREEN TEA WITH MIXED

BERRY

DIET WHITE TEA WITH

PEACH PAPAYA

DIET GREEN TEA WITH

MIXED BERRY

WHITE TEA WITH

RASPBERRY

DIET WHITE TEA WITH

RASPBERRY

GREEN TEA WITH

CITRUS

DIET GREEN

TEA WITH

CITRUS

LIPTON BRISK ICED TEA

oBrisk is an iced tea produced by Lipton, available in 6 number of flavor, such as lemon and raspberry etc.

oLipton brisk iced tea, a bottled flavored beverage, contains caffeine.

S W O T

WEAKNESSSTRENGTHS OPPORTUNITIES THREATS

The SWOT analysis is an extremely useful tool for understanding and decision-making

for all sorts of situations in business and organizations

•Internal analysis

•External analysis

•S~O Positive

•W~T Negative

Lipton teaSTRENGTHS

•Already a market leader and a well known and reputed brand.

•Extensive knowledge of local culture and tastes.

•Wider product range with technological superiority, e.g. BROOKE BOND`S hot tea can.

•Strong company image.

•Strong brand portfolio.

•Success of the slogan.

•Quantity and variety.

•Effective and attractive packaging.

•High quality man power.

•Solid base of the company.

•Innovative aspects.

•Corporate behavior.

•Health and personal care products.

•Help people getting more out of life.

•Experience and Quality Management.

•Localizing Tea brands.

•Strong Heritage

(Emotional Values).

•Integrated production process.

•Exports.

•Strong supply line.

•Highly profitable non credit sales.

•Strong Financial Position.

•Highly innovative.

WEAKNESSESHigh prices of products.

Substitute` s products.

Policy of spending for the social responsibility.

Distribution relatively weaker in areas other than Sindh (IN PAKISTAN)

Highly dependent on Lipton` s equity.

Having too many brand extensions can dilute and confuse consumer perception and give fresh and new competitors to seize market share.

Lipton teaOPPORTUNITIES Alliance with Pepsi to access massive distribution network.

Presence of big, well known partners drives demand further.

Expansion in other beverage markets.

Research and development.

Expansion in other areas of country (PAKISTAN).

Declining markets for other beverages such as soft drinks.

Greater awareness of health benefits of tea.

Rising literacy.

High rate of population growth.

THREATSoOvercrowded and small market with about 200 other brands which might cause significant demand reduction.

oPresence of other major players such as COCA~COLA and NESTLE leading to tough competition.

oLipton `s profit margin is exposed to rupee devaluation.

oHigh inflation with in country can negatively impact the new brands.

oSaturation of hot beverage segment.

oPolitical conditions in country can be an obstacle to exports.

oPossible increase of TAPAL and loose tea market shares.

MARKETING STRATEGIES

By adopting reduce price strategy we can make more and permanent customers.

We have to acquire new technology for production to meets the needs of customers.

Sales promotions like prizes, lucky draw schemes introduced to attract more customers.

We celebrates customer satisfaction day on regular basis and we know about the feedback of the customers regarding the products and image of the company.

COMPETITVE STRATEGIES

oLIPTON has enough resources to compete directly with TAPAL

oLIPTON has also concentrated on extending its product line by introducing different flavors in its teabags as compared to TAPAL that offers only green tea.

The total amount of Lipton Tea consumed in the world in ONE year is the equivalent of the amount of water thundering over Niagara Falls for 5.5 hours. The amount of Lipton Tea enjoyed by consumers annually could fill 3,660 Olympic-sized swimming pools. Every time your heart beats, 1,252 cups of Lipton Tea are consumed versus 1,649 cups every time you blink.

DID YOU KNOW THAT GLOBALLY

Tea became a social custom in the early 19th century, originated by Anna, 7th Duchess of Bedford, who invited guests to join her for a cup of tea and sweets in the late afternoon in order to fill the long gap between breakfast and late dinners.

Iced tea was first created by accident. One hot day at the 1904 World Fair, ice was added to hot tea.

Like wines, teas often take their names from the areas in which they are grown.

1649 cups of Lipton Tea are enjoyed every second .

8245 cups of Lipton Tea are enjoyed every time you blink.

1252 cups of Lipton Tea are drunk every time your heart beats.

52 billion cups of Lipton Tea are drunk each year.

YOU DO GOOD THINGS

WHEN YOU DRINK GOOD THINGS

CLEARS YOUR MIND NATURALLY

~CONCLUSION~Lipton company due to large in

size in term of financial and human resourse capital and wider product range Lipton

can look forward to competition in an encouraging

and growing market with demand expected to rise

steadily in the immediate long run.

GROUP MEMBERS

SANA RAZZAK BARI

SYEDA NAFEES FATIMA

QURAT-UL-AIN

THANK YOU