lion pillar_ brochure v_3

LION PILLAR CONSULTING & MARKETING PVT LTD

Corporate Office: 326, 3rd Floor, Big Splash, Sector 17, Vashi, Navi Mumbai 400 703 Email: [email protected] ; Phone: +91 22 6464 0011

LION PILLAR CONSULTING & MARKETING PVT LTD Lion Pillar, founded by professionals with executive experience in diverse areas including, marketing, finance, boutique investment banking, engineering, accountancy, HR, ERP, etc. Lion Pillar Team is a blend of high level intellect and rich experience; and team is young, dynamic and devoted.

Lion Pillar is broadly catagorised into two verticals, Consulting Business and Marketing Business. Consulting arm assists corporate clients in fund raising, financial management, HR Management, ERP solution, IT, Media Planning and others. Marketing Business is primarily focussing on domestic trading and international trade of industrial products. We help companies to gain competitive strengths through optimisation of capital structure, inorganic & organic growth, economic arbitrage and formulating business strategies for each vertical. We assist corporates across the world (with focus on emerging markets such as India) to raise funds by placement of

securities and fund syndication, in mergers & acquisitions, and in obtaining structured finance. We provide innovative insights and investment ideas to our clients making them successful in their business domains. We understand Indian business cuture and practices and suggest/ formulate business strategies pertaining to Indian scenario which, indeed result into their success, that’s our success. Philosophy Lion Pillar understands the Indian businesses, appreciates promoter’s efforts to build it and respect their thirst to thrive the business. We believe that Indian businesses require more than just money to succeed. They require close mentoring, monitoring and inputs on strategy as well as execution. We aim at enhancing success rate of these businesses significantly through proper advisory, high quality mentoring, strategic inputs, manpower recruitment, IT infrastructure support availing finances and arranging organic and inorganic growth opportunities. Lion Pillar, having deep expertise across diverse industry sectors. provides an array of capabilities to support businesses across almost all industries, we help them in financial and investment decision making. What We Do Lion Pillar is broadly catagorised into two business domains, Consulting and Marketing. Consulting Vertical assists corporate clients in fund raising, financial management, HR Management, ERP solution, IT, Media Planning and others. Marketing Business is primarily focussing on domestic trading and international trade of industrial products. At Lion Pillar, we aim to provide a broad range of consulting services to listed and non-listed corporates, SMEs and other clients across the globe with a distinct focus on the Indian markets. We help our clients to maximize their investment returns by imparting fundamental research on SMEs, small and mid cap companies and assist them to find out best suitable financial partner. Every company, irrespective of its size, small or big, listed or unlisted, has its business cycle and it is influenced by its industry cycle. We understand each phase of business cycle quite well and strong enough to guide a company lying in any phase.



Lion Pillar offers the bouquete of services to its clients from incorporation stage to maturity or diversification/ disinvestment stage, these are as mentioned as:

• Equity (PE/ VC) Fund Raising • Bank Financing (Domestic &

International) • Corporate Debt Restructuring • ERP (Enterprise Resources Planning) • Recruitment/ HR Advisory • Domestic & International Marketing

Promotion • Foreign Collaboration, Strategic Alliance

(SA) & M&A • Legal Advisory Services • Media Planning & Promotions

• Patent, Copyrights or Intellectual Rights • Market Indentification & Promotion • Technical Collaboration & Joint Venture

(JV) • Organisational Restructuring • Market Survey & Industry Research • IT Support, Network Solution & Website • Auditing & Accounting • Compliance & Stautory advisory • CIBIL Issue & NPA Advisory

MARKETING DIVISION Lion Pillar is into the business of marketing and trading of industrial products and services. Lion Pillar has Importer Exporter Code (IEC) for international trade. It has several reprentatives in Europe, USA, Middle east, China and Asia pasific. With its connectivity with manufacturers and consumer companies throughout the globe, Lion Pillar gained advantage to source and supply products and services at unmatching prices. Currently, Lion Pillar is engaged in trading of Chemicals and Automotive parts.



SERVICES OFFERED BY CONSULTING DIVISION: Fund Raising Services Fund Raising arm of Lion Pillar focuses mainly on providing SMEs and small and mid-cap businesses/ corporate clients financial support through wide range of available debt, equity, mezannine and structured instruments. Need of fund is varies with phase of Company’s lifecycle. We understand their business, phase of business lifecycle and arrange appropriate fund with suitable instruments for that phase. We consider client as our esteem partner and suggest those options which are in the best interest of the company and its promoters. We are specialised in raising equity capital through instruments mentioned below:

• Seed Capital • Bridge Finance • Venture Capital • Private Equity • Pre-IPO Investment • IPO (Initial Public Offer)

The services are provided from early start-up ideas requiring seed/ angel/ venture capital and extend to mature listed companies. The advisory division plans strategies for promoters, shareholders and investors to benefit from entry of investors till their exit.

Lion Pillar’s team after having discussion with the company’s management, prepares a detailed business plan and a financial model for the company. The business plan comprises of detailed information about the company, its management, risk associated, financial statements analysis and also covers industry/ market analysis, growth prospects and competitive scenario. During this process, we also prepare the necessary documents, namely an investor presentation, teaser and a comprehensive information memorandum that would be required to interface with prospective Investors. We coordinate the complete due diligence (legal & financial) process and negotiate on the minute issues culminating in signing of definitive agreements and deal closure. We

ensure easy execution and also offer post transaction services. As advisors, we do gain access to confidential client information and pledge to maintain the trust that our clients place in us. Corporate Advisory Services Capital Advisory arm is committed to provide SMEs and listed/ non-listed corporate clients high quality advice and support on a wide range of corporate finance activities including: 1. Advisory Services for Equity & Debt syndication

• This includes fund raising by the way of equity placement (Private Equity, Venture Capital/ Angel Funding and Private Equity and Pre-IPO fund raising) Advising on most suitable structure based on the inherent strengths of the company, its financial structure and use of proceeds

• Suggesting possible alternative financial instruments (i.e. preference shares versus equity versus convertibles etc.)

Venture Capital

Stability

Time

Reve

nu

es

/ P

rofi

ts

RevenuesProfits

6 to 12 m 12 to 18 m 18 to 24 m 36 to 48 m

Startup Growth Maturity

24 to 36 m 48 to 60 m 60 to 72 m

Pre IPOSeed Capital Bridge Finance

Private Equity IPO



• Assisting the client in formulating appropriate transaction structures, maintaining equity or debt portion

• Advising on debt market opportunities from the local and international market • Advising clients on the structure of new debt issues and the refinancing of existing obligations

(GDR, FCCB, ECB) of both domestic and international issuances

2. Syndication of Foreign currency loans, convertibles, bonds etc • Preparing offer documents, term sheets for loan or bond issue • Appointing required agencies and co-ordinating with them

Marketing the debt issue and running the book • Analysing market pricing and negotiating coupon and fees

3. Documentation for Corporate Finance Activities

• Preparing Information Memorandum, Presentation and other issue documents

• Making Financial Model and Business Plans for Issuances • Appointing required agencies and co-ordinating with them

4. IPO Advisory

• Business plan finalisation • Review and finalise corporate and issue structure • Appoint intermediaries and co-ordinating with them • IPO documentation • Assist in marketing and road shows • IPO launch and post-IPO support including research and investor relations

5. Bank Guaranteeand LC

• Availing Bank Gurantee (BG) and Stand-By-Bank Guarantee (SBLC) • Arranging funds against Bank Guarantee

6. Funding against Export Receivables

• Finalise structures for funding against Export sale receivables • Carry out necessary documentation • Arrange funding against export receivables

7. Corporate Restructuring

8. Mergers & Acquisitions 9. Capital Markets Advisory 10. Specialized funding such as public - private partnership funding, promoter lending programmes, reconstruction schemes, specialized long term project finance in infrastructure 11. Added Value Services like sales & marketing, tax,

accountancy and audit 12. Specialist sector services in areas such as metals &

mining, real estate, media, financial services, manufacturing, auto, and infrastructure.

While working with organisations, we focus on long-term and short-term decisions and techniques, the primary goal is to enhance the value of the organisation by ensuring that return on capital exceeds cost of capital, without taking excessive financial risks. We assist our clients in projects investment, suggesting investment tolls like equity or debt, and on the issues such asdividends payout to shareholders, ESOP to employees, etc. The Value-Added-Services include developing business relationships and partnerships with foreign companies, building sales & marketing networks in domestic and international market and providing



offshore tax advice, etc. We have separate Audit and Tax functionality (both onshore and offshore) and accountancy advice team. Human Resources (HR) Services- Sky-Jobs.com

Www.Sky-Jobs.com, a job portal managed by Lion Pillar, is providing complete bouquet of human resource and placement consultancy services to the companies of all sectors/ industries, includes but not limited to Banking, Insurance, Media, IT, Infrastructure, Automobile, BPO/ KPO, Power, Engineering, etc. It

has tied up with several colleges to facilitate campus recruitment and assist their placement cell to place their students in best possible organisations.

Putting together the perfect team is an investment that goes a long way in ensuring the success of any organisation. To handpick each employee and ensure that the equilibrium at the workplace is maintained at all time, required skill, expertise and tact; Sky-Jobs.com is very much equipped to shoulder such responsibilities.

Sky-Jobs.com is a completely client driven placement consultant, providing top quality consulting services to companies that need to recruit,

grow and retain the very best leadership talent in their respective industry. It differentiates from other job portals as it offers complete bouquet of job placement services, including:

Job Portal Services

Job Placement Services

ESOP Advisory

Human Resorce Training & Management Services

Campus Recruitment Advisory

Sky-Jobs.com has a dedicated team of professional consultants offering top of the line executive search and selection over a wide geographical area that spans throughout the country. Investment / Fund Management Investment Management arm invests in a range of listed and unlisted businesses in India as principle. We have already indentified couple of companies which seeks angel/ venture capital and private equity investment. Irrespective of sector, we are only focussing on business model, and without any doubt, we will make investment in any company having growth potential, committed management and attractive business model. We proposed to make initial investments of between Rs1 mn- Rs 100 million with additional capital reserved for follow on rounds. Our investment is just the beginning of our longstanding partnership with our entrepreneurs. We invest in key geographic markets and help our companies build an extensive network of partnerships and customers across the value chain and around the world. Lion Pillar works hand in hand with our entrepreneurs to identify opportunities to leverage innovative technologies and business models to address the rapidly changing landscape. Lion Pillar’s work is well supported with economic, market, industry, and company specific data to enhance the value of clients' portfolio and help them to set their strategic direction. We are having a team with domain expertise in virtually all sectors and unlike to foreign venture capital funds which can exit at any part of time for getting good ROI or due to investors repayment pressure, we commit, without any doubt, to be in business for a complete business lifecycle. Auditing Lion Pillar assists in all kind of financial audits such as Internal Audit, Tax Audit and statutory audit. In Internal Audit, will evaluate and monitor a company's risk management, reporting, and control practices and make suggestions for improvement. Internal auditing covers not only an organization's finance



function, but all the operations and systems in a firm. Tax audit is required by section 44AB of the Income Tax Act 1961. Audit by the Certified Public Accountant to determine if a taxpayer paid the correct amount of tax. Returns will be chosen for audits if they have suspiciously high claims for deductions or credits, or if reported income is suspiciously low, or if computer matching of income uncovers discrepancies. As per the Companies Act (1985), a statutory audit of a company, subject to small company exemptions is essential.

Research Services The Group has experienced team which has written several industry reports & company reports. Our team is speacialised to make reports as per clients requirement and is capable of doing product research, market research & evaluation, feasibilility (technical & operational) apart from conventional company, financial and industry research. We offer more than just fund raising support to our clients. Once we have mutually agreed to work together; our objectives blend with that of our clients. We offer research and support services, and also provide access to our vast network of existing clients / investors. Enterprise Resource Planning (ERP) & ERP Training In every organization there are new recruitments and these employees should be properly trained in the basics of ERP and how to use the ERP system before they can be allotted to different departments. So there must be an induction, orientation and training program that is conducted on a regular basis. We provide ERP Training to industry professionals focussing on their needs. We try to bridge the gap between the need of the industry for knowledgeable and skilled professionals and the education required to produce highly qualified candidates. We seamlessly combine practical academic and certification programs, which extensively uses ERP itself as the learning tool, with career services programs that aim to help our students get placed into the industry quickly. Security/ Serveillance Services

We understand the urgent need of the high level security requirement in corporates, industrial houses and at various events. Security Team provides best possible security practices to meet corporate/ industrial need which cover services from data storage to security of oil & gas rigs. We have highly experienced security personnel who are well known in the global industry for security planning, security training, and handling crisis situations at various locations.

Our available security services are: Industrial Security Oil & Gas, Aviation, Maritime- Oil and gas installations usually cover huge areas, which are often located both onshore and offshore and are connected by vulnerable networks of pipelines and support facilities



spread throughout a country or region. Similarly, Ports, Airports, and other sensitive installations require 'design based security' to protect from accidental situations. Event Security Our focus areas include:

Crowd Management consultancy advice. For e.g. crowd flow, capacity calculations, parking management, queue design and layout.

Life Safety Teams i.e. first aid and fireman. Emergency evacuation plans and procedures.

Operational Excellence (Six Sigma) Operations Excellence Team consist of Six Sigma Green & Black Belt holders, guide companies to transform them into a more agile and flexible organization to promptly respond to the challenges faced by them. We employ our capabilities in process reengineering and Six/ Lean-Sigma based process improvement initiatives to increase processes efficiency. It includes:

Value Stream Mapping Opportunity Identification Study Operational Excellence Organisational Reporting Value Added Reporting Technology Optimisation

Marketing/ Sales Management Lion Pillar's Marketing Advisory Team is an established full service Advertising Agency providing Advertising, Direct Marketing, Branding, Public Relations, Promotional Marketing, Web Design, Video Production and much more. Our extensive experience in all types of Media Relations, Advertising, Web Design and development, Search Engine Marketing and Event Planning as well as Social Media Marketing make us an effective single source for your marketing needs. Our job is to build awareness and add value in our client's brands.

We ensure to develop the best marketing campaign for your business to help you optimize your advertising bsudget. We offer many different avenues:

Advertising Services: We offer advertising through Direct Mail, TV Advertising (Broadcast & Cable), Radio Stations, Outdoor Billboards, Newspaper/ Magazine, Internet etc

Marketing Plan: Need help on increasing your company's sales with an effective marketing plan? Let us help. We can do your market analysis including size, segments, growth, competitors, customers, and buying behaviors. We can then

assist you in developing good crisp marketing strategies and tactics to reach targeted market, segments, channels and customers.

Online Campaigns: To make people recall or recognize our Clients, we use e-mail campaigns and banner advertising highlighting all the important information that helps in gaining the desired recognition and visibility.

Public Relations: We strive to maintain the corporate image and credibility of our clients by formulating a favorable public opinion. We stimulate optimal communication between our clients and various businesses through different communicative tools provided by the company such as media, events, etc.



Media/ Event Planning

Lion Pillar's media arm is an emerging media planning, event management, channel support and media research firm. Our Team consists of media professionals working in Bollywood and are well recognised for their expertise in media planning, production and research in the industry. Lion Pillar offers customized media services, include:

Comprehensive Media Planning (Defining your target markets) Budget Preparation (Based on factors including advertising

objectives) Media Creative Consulting and Development (Branding, Logos, Long

Format Shows, TV and Radio Commercials) Media Invoice Audits (Reviewing invoices for accuracy, reviewing

commercial segments to ensure they ran as placed and negotiated, verify all 'make-good' ads ran as promised)

Special Event and Promotion (Assisting in grand openings, charity events etc.) Website Design/Maintenance (Creating custom websites and Hosting) Production (Creative concepts for TV and Radio commercials, script development, professional

voice-overs, on camera talent and custom jingles)

Legal Services Companies need legal service even before its inception (for incorporation) or formulate business to take maximum tax advantage and other government benifits. We have significant experience in assisting companies in all phases of the corporate life cycle from assisting companies in:

• Registration/ Formation/ Incorporation of Companies/ LLPs/ Frirms • Legal Due Diligence • corporate governance regulations & compliances • Corporate Law Advisory & Taxation guidance • Intellectual Property guidance

• Drafting of agreements and other legal documents, Legal Opinion • Legal Advisory on M&A, SA (Strategic Alliance) and Technical collaboration • IPO/ FPO Process & documentation advisory

Our combined experience permits us to assist you to structure and execute transactions efficiently and to ensure all aspects of complicated structures are fully integrated. IT & Website Development IT arm wishes to prepare Indian companies competitive in the field of technological infrastructure. In last few years, IT has taken first place in organisational management, understanding this fact we are offering IT service which will make their operations smoother. We are offering following services:

1) IT support & Infrastructure management. 2) Network management & Server Management. 3) Web site development and management

Strenghts & Competencies

Lion Pillar’s corporate finance team is industry focused and brings measurable value to its clients, in terms of growth, competitiveness and profitability. Any transaction, be it fund-raising, or strategic alliances, M&A, HR management technical collaboration would be intense, time-consuming and requiring a concerted effort from start to finish. Our end-

to-end approach and taking ownership of the client issues helps the client to focus on his business. In addition, we have a systematic approach to our engagements, so that we leave no loose ends and all issues are addressed to our client's satisfaction.



Service & Availability Exceptional service quality and All-round the clock availability and clear

communication are the hallmarks of Lion Pillar—we interact regularly with our partners and clients, offering a high level of service and support.

Knowledge Lion Pillar Team has a deep knowledge about services it offers. It has micro-level understanding of the market and careful due diligence and evaluation of businesses.

Years of Experience Over 75 man years of experiencece, we have cultivated quality relationships with several bussiness associates, funds, Banks and investors that enables us to identify and pursue diverse investment opportunities throughout the world.

Strict Time Line & Service Continuity

We strictly follow the timeline given to our client because we are well versed to ‘Time Money of Value’ , which try to retain our client forever.

Unique Structures Lion Pillar continuously evaluates and creates unique tools and investment structures to meet the growing needs of all of our partners.

Nimble & Noble As a privately-held entity, Lion Pillar is quick and flexible, free to focus exclusively on our investments, consider client as integral part of our organisation- trying to serve him to our fullest ability.

With huge experience, Lion Pillar received the companies with dignity and always has passion to work with.

Lion Pillar provides an opportunity for companies to leverage knowledge and rich experience to satisfy ever growing business and financial needs of companies. Deep understanding of capital markets & marquee of existing relationships with leading financial institutions helps us to place various financials instruments with reliable investors in shortest possible timeframe. Corporate Finance team also provides quality advisory services to companies for raising funds via seed capital, bridge finance, venture capital, private equity placements, pre IPO advisory, IPO and FCCB/ GDR placement with finanicial institutions and high net worth private Investors, etc.

We believe that with the right strategy, management and operational assistance, Indian companies will be able to leverage their existing market position and create significant value over a small period of time.



Lion Pillar Team Our team has managed to build a reputation because of quality of services, our professionals and effective positeve impact of our sevices on client’s business. We could achieve this only because of our client-focussed approach; we understand client’s specific needs, business environments and client’s goal. Lion Pillar has young, zealous, dynamic team of professionals having deep domain knowledge. Team has over 100 man-years of experience in corporate advisory and business consultancy industry. Vipul Patel Originally a UK based entrepreneur with over 20 years of strategic planning experience around the world including Head of Strategic Planning and Security for Chrome Oil in Nigeria, Star Group in Turkey and advisor for the same for the King of Qatar. He has business interests in the mining of gold and chromium assets in Africa and has been a a consultant on real estate and development in Nigeria, Turkey, Malaysia. Sandeip Khakase Sandeip is a chemical technocrat and holds Masters in Management Studies (MMS) from Mumbai University. He is also qualified CPM (Certified Portfolio Manager) and CIIA (Certified International Investment Analyst) professional and brings over 10 years of experience in corporate finance and business advisory. He is founder and main driving force of Lion Pillar, Skysun Consultancy Services and www.Sky-Jobs.com. His core competency areas are corporate finance, planning, strategy building, operation management & business development. He has worked as General Manager in Shakti Pumps (I) Ltd, Vice President in Global Absolute Capital, Corp. Finance Officer in Silverdale Services (Dubai), Sr. Vice President in Wakabayashi Fund LLC, Japan, etc. His areas of interest are Islamic Banking, PE/ VC/ PIPE/ IPO/ Pre-IPO placements, documentation and deal structuring. Ami Bhat Ami is highly qualified professional and throughout rank holder in B.Com, Chartered Accountant, LLB, LLM – Commercial Laws (University of Sheffield, UK), PG Diploma in Securities Law and Company Secretary (Inter). She is having more than two and half years of experience in handling legal documents, forming strategy and negotiation on documents, structuring and compliance for in global financial organization covering Indian Law, US Law, UK Law & Southeast Asian countries including Singapore Law and HK Law. Rahul Kumar Jain Rahul Kumar Jain, (B.com, F.C.A.), is a qualified chartered accountant and fellow member of the Institute of Chartered Accountants of India. He has more than six years of experience of providing professional services in the field of Accounting (as per Indian GAAP) and Audit under various statutory requirements and also involved in Company Law/ legal matters/ secretarial services to corporate and non corporates. Tushar Zankar Tushar, a Management Graduate from Mumbai University, is an analytical and competent Investment Banker having more than 7years of experience in Domestic & International Capital market issuances. He has worked at several managerial roles in several financial institutionswhere he has worked on QIP (Qualified Institutional Placement), PE and Promoter funding deals. Anup Badodekar A media professional holds masters in mass communications from pune.He is having more than 10 years of experience in Television and Film industry and currently working as Creative Head in a leading production house. His expertise includes production of qualitative programs, handling technical aspects and make content for the same. He is also writes artcles for newspaper and movies. Ishaque Sheikh Ishaque, Director, AIIC, Pune has over 17 years of experience in financial industry. He is on the board of several other companies like Profionics, Chippa Brothers Pvt Ltd, etc. His core competencies lie in Project Finance, Islamic Finance, bank loan financing & restructuring loans.



Contact:

Lion Pillar Consulting & Marketing Pvt Ltdf

Corporate Office:

326, 3rd Floor, Big Splash,

Sector 17, Vashi,

Navi Mumbai 400 703

Email: [email protected]

Phone: +91 22 6464 0011

Registered Office: B-101, Saraswati Enclave,

Sector 34 C, Kharghar,

Navi Mumbai- 410 210

Email- [email protected]

Phone: +91 22 6464 0064

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