linkship: imagining a new kinship of networks
TRANSCRIPT
-
8/13/2019 Linkship: Imagining a New Kinship of Networks
1/10
Ideas Bazaar Ltd
Networks and Social Software
Imagining a New Kinship of Networks
Presentation to Software Socialism Seminar
8thNovember 2002
-
8/13/2019 Linkship: Imagining a New Kinship of Networks
2/10
Ideas Bazaar Ltd
Social Software: Contexts
A context for Social Software
Individuals and communities have growing capacity to communicate Social Relationships are re-imagined in a context in which networks are understood
as defining features of the world
Understanding and consciousness of networks enables the generation of social
capital
The Anthropological Context of Social Software
A long tradition of devices which allow us to think through, map and analyse social
relationships
A potential contribution to the art and science of re-thinking relationships in a
networked world
-
8/13/2019 Linkship: Imagining a New Kinship of Networks
3/10
Ideas Bazaar Ltd
The Arrival You must bewho? Do we know each other?
Instinct on arrival in any social environment?
Putting people together: social bearings and relatedness Interpreting the flow of meaning within the social webs through which we operate
A political economy of information exchange, reciprocity and flow
A person is people
Max Weber : social relationships are constructions of people taking each other intoaccount
Difficult to understand a person unless you appreciate their wider social environment
I know, and I know that everybody else knows and I know that everybody elseknows that everybody else knows
Robert Redfield
-
8/13/2019 Linkship: Imagining a New Kinship of Networks
4/10
Ideas Bazaar Ltd
Kinship and Relationships
Kinship
As logic is to philosophy, kinship is to anthropologybut dont leave the room now
The nature of relatedness and the organisational logic of a community
Community
Moiety
Tribes
Clan
Affinity
Descent Pedigree
Organisation Nation
Lineage
Parents
Siblings
-
8/13/2019 Linkship: Imagining a New Kinship of Networks
5/10
Ideas Bazaar Ltd
Mapping Networked Places
-
8/13/2019 Linkship: Imagining a New Kinship of Networks
6/10
Ideas Bazaar Ltd
Mapping Networked People
-
8/13/2019 Linkship: Imagining a New Kinship of Networks
7/10
Ideas Bazaar Ltd
A Bloggers View(s)
-
8/13/2019 Linkship: Imagining a New Kinship of Networks
8/10
Ideas Bazaar Ltd
Buddygraph
A personal visualization tool which allows anyone like you to see how your social
network is connected.
A social network is simply who knows who
This software works by analyzing an individual's email files to generate a list of
connections. A surprising amount of data comes from its ability to form groups out of
individuals
-
8/13/2019 Linkship: Imagining a New Kinship of Networks
9/10 Ideas Bazaar Ltd
Creating Social Glue from Links
The world of Networks and Relationships
Consociates: daily, face to face interaction Contemporaries: aware that they live, make assumptions about them, and how they
live, but never meet them.
Predecessors: we cannot influence, but aware of and influenced by their actions
Successors: no experience of but we can orient our actions towards them.
Growing networks, interconnections through which we live our lives and need to
navigate
Social Software, a kinship tool for the post-industrial, mobile, networked information
age
Which helps us track, understand and intervene to nurture social capital
-
8/13/2019 Linkship: Imagining a New Kinship of Networks
10/10 Ideas Bazaar Ltd
Ideas Bazaar
Ideas Bazaar specialises in ethnographic research. We help organisations and
businesses better understand their audiences and environment. The insight,understanding and ideas we generate enables our clients to think, innovate, design
and communicate more successfully.
We have a special interest and wide experience in the area of technology, media and
communications
We believe passionately in the ability of ethnographic research and anthropological
insight to add value to your business or organisation. Find out more at
www.ideasbazaar.co.uk
Call us on +44 (0) 20 4978 8142 or email at [email protected]