linking and informing latino communities

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Linking and Informing Latino Communities www.accesohispano.org Maite Arce, Executive Director Tel. 202-510-1473 [email protected]

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Linking and Informing Latino Communities. www.accesohispano.org Maite Arce, Executive Director Tel. 202-510-1473 [email protected]. Hispanic Access Foundation Model. Information Dissemination. Specialized Referrals. Monitoring & Evaluation. - PowerPoint PPT Presentation

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Page 1: Linking and Informing Latino Communities

Linking and Informing Latino Communities

www.accesohispano.org Maite Arce, Executive Director Tel. 202-510-1473 [email protected]

Page 2: Linking and Informing Latino Communities

Information Dissemination

Specialized Referrals

Monitoring & Evaluation

Service Provision

The mission of the Hispanic Access Foundation is to inform, connect and empower people by providing them information and access to services and public

programs related to education, health, science, technology, civic participation, environment, energy, cultural enrichment, and the arts. 

Hispanic Access Foundation Model

HISPANIC ACCESSFoundation

Page 3: Linking and Informing Latino Communities

HISPANIC ACCESSFoundation

HISPANIC ACCESS GRASSROOTS COMMUNICATIONS NETWORK

HAF

Linea de Ayuda Offers support to

local leaders

Page 4: Linking and Informing Latino Communities

CLIENT’s MESSAGE

2,085 Hispanic-servicing parishes serving 2.6 million Hispanics in

mass every Sunday

18,000 Hispanic-serving churches serving 1.5 million Hispanics

every Sunday

Catholic Faith-Based Network Evangelical Faith-Based Network

Faith-Based Network

Trusted Faith and Community Leaders

In keeping with SRF’s mission, Acceso Hispano also organizes activities at

the community level to reach the people who most need confidential,

bilingual support services. These activities include fairs, town hall

meetings, focus groups, and provider / community meetings.

Acceso Hispano serves Hispanic communities across the United States,

independent of where they live. Our hotline services, radio programming, and electronic media are available to everyone—including

native Spanish speakers, English-only speakers, recent arrivals to the U.S. or

Hispanic families who have been here for generations.

Page 5: Linking and Informing Latino Communities

Evangelical Faith-Based Network

U.S. Catholic Conference of Bishops (USCCB)

National Catholic Association of Diocesan Directors for Hispanic Ministry

(NACDDHM),

Asociación Nacional de Sacerdotes Hispanos (ANSH)

ARCH/DIOCESE

Catholic Faith-Based Network

2,085 HISPANIC-SERVICING PARISHES SERVING 2.6 MILLION HISPANICS IN MASS EVERY SUNDAY

National Coalition of Latino Clergy and Christian Leaders (CONLAMIC),

Alianza de Ministerios Evangelicos Nacionales (AMEN)

City-wide Hispanic Pastors Associations

18,000 HISPANIC-SERVING CHURCHES SERVING 1.5 MILLION HISPANICS EVERY SUNDAY

Page 6: Linking and Informing Latino Communities

Our I&R Specialists refer callers to services found in our database of over 17,500 pre-screened Hispanic-serving providers throughout the country.  Services in our database range from health clinics to boys & girls clubs, to small business advisors

and lawyers.  

Acceso Hispano Network of Hispanic-Serving Providers by State

State

# of Service

ProvidersAK 43AL 161AR 74AZ 349BC 12CA 3754CO 348CT 191DC 573DE 31FL 781FM 1FS 1GA 341GU 4HI 43IA 98ID 60IL 645IN 136KS 75KY 78LA 81MA 285MD 325ME 65MH 2MI 221MN 142MO 132MS 116MT 44NC 220ND 19NE 36NH 52NJ 280NM 492NV 73NY 917OH 189OK 92OR 206PA 390PR 74PW 1RI 50SC 1174SD 38TN 146TX 1911UT 60VA 305VI 5VT 30WA 1132WI 299WV 122WY 25

Total 17,550

Page 7: Linking and Informing Latino Communities

HCN Radio Coverage by StateState

Number of

Affiliate Stations

AK 1AL 2AZ 16CA 60CO 9CT 3DC 5DE 3FL 24GA 6HI 1IA 1ID 3IL 8IN 1KS 4LA 1MA 5MI 1MN 1NC 5NE 2NM 2NV 3NY 4OH 2OK 2OR 3PA 4PR 7SC 6TN 7TX 32UT 2VA 4WA 13

Total 253

Daily radio capsules and live talk-radio programs on over 200 affiliate stations, covering more than 90% of the total U.S.

Hispanic market.

Hispanic Communications Network™(HCN) engages Latinos

across the United States with customized, fully-integrated media

campaigns that blend dynamic television, radio, print and internet

elements.

HCN enables clients to communicate directly with America’s booming Latino

community, crafting compelling messages and delivering them via

our unmatched network of traditional and new media outlets.

These include:

Page 8: Linking and Informing Latino Communities

DTV Acceso Hispano Education and Outreach Initiative

El Cancer Nos Afecta A Todos – Cancer Affects Everyone

2008/2010 Acceso Hispano Grassroots Initiatives

Pago de Impuestos - Un Camino a la Integración

HISPANIC ACCESSFoundation

Page 9: Linking and Informing Latino Communities

NSF/ Acceso Hispano InitiativesConCiencia Newswire

Provide Hispanic media with an ongoing source of high-quality science, technology, environment and health news.

Enhance the ability of local Spanish-language outlets to provide vital science, health and environmental content.

Help increase science literacy and Latino representation in the fields of medicine, science and engineering. 

Page 10: Linking and Informing Latino Communities

NSF/ Acceso Hispano InitiativesCelebra la Ciencia & La Pagina de la Familia

Celebra la Ciencia’s mission is to encourage Hispanic children and families to become involved in science and health programs through the use of media and immediate engagement in hands-on learning.

Celebra la Ciencia (CLC) establishes working relationships and collaborations between local museums, community organizations, businesses, schools, colleges and universities, and the media.Together, these groups provide access to informal science activities through hands-on family science exhibits and demonstrations at local festivals, and provide information about career opportunities in science, technology, and biomedical research.

Page 11: Linking and Informing Latino Communities

NSF/ Acceso Hispano InitiativesSciGirls

To meet the dramatic changes in U.S. demographics and the need for more woman scientists and engineers, the project has expanded programming into Latino communities nationwide via the SciGirls en Espanol initiative working in collaboration with the Self Reliance Foundation.  SciGirls en Espanol provides Spanish-language print and video resources, leader training, and grants to nine existing Latina-serving organizations to help encourage greater engagement in STEM.

Page 12: Linking and Informing Latino Communities

Las Vegas, NVPonce, PR

San Juan , PR

Chicago, IL

DTV Outreach Centers & Mobile Help Clinics

Los Angeles, CA13 full service walk-in help centers24 mobile help clinics

Puerto Rico

• 312 masses/services, 161,200 church members exposed to our message via pastor/priest pulpit• 6.000 hands-on demonstrations• 16 faith based partners• 2 large Latino supermarket partners

DTV Acceso Hispano Education and Outreach Initiative

Page 13: Linking and Informing Latino Communities

Earned media outreach – live on site interviews

conducted by FOX, CBS, Univision, La Opinion,

TeleOro, Entravision, which generated over 1,200 calls

to our national hotline within the 8 week period.

Hands On Demonstrations & Outreach

Page 14: Linking and Informing Latino Communities

Puerto Rico

Our Lady of Peace – San Fernando

Los Angeles

Page 15: Linking and Informing Latino Communities

5 week campaign components:• paid/earned media campaign• spokesperson media tour• grassroots promotion/information distribution• community workshops• Toll-free helpline

Partners: Catholic and Evangelical Churches, Latino Supermarket Chain, Mexican Consulate, and a network of 64 clinics/hospitals.

Outcomes:• 8,000 people received person-to-person

information and referrals• Media impressions• 465 people participate in 1 hour workshops• 2,831 visited supermarket booths• 4,538 flyers, brochures, collaterals distributed• m250 callers referred to local clinics for screenings

El Cancer Nos Afecta A Todos – Cancer Affects Everyone

Page 16: Linking and Informing Latino Communities

www.accesohispano.org Maite Arce, Executive Director Tel. 202-510-1473 [email protected]