Workshop Digital Talents Milan - 22 february 2017

Digital Talents Workshop

Agenda

14.30–15.10-Linkedinintro&DigitalTalentPool15.10–15.40-CustomerTestimonial:IntesaSanpaolo15.40–16.40-GroupWorkSession16.40–17.30-BestpracticeSharing17.30–18.30-Aperitivoincucina

In the next 35 minutes we will cover

Digital Transformation

Digital Skills Talent Pool on Linkedin

Candidate Experience

Some winning Strategies

Digital Transformation

«the realignment of investment in, technology, business models, and processes to drive new value for customers and employees and more effectively

compete in an ever-changing digital economy.»

Digital Transformation

2016 State of Digital Transformation

1. Customer Experience remains the top driver of digital transformation

2. Leaders struggle to understand new connected customer behaviors

3. The top three digital transformation initiatives at organizations today are:Accelerating innovation Modernized IT infrastructure with increased agility, flexibility, management, and security Improving operational agility to more rapidly adapt to change

4. Digital transformation is largely led by the CMO and CEO5. There is ROI in digital transformation

 Companies that understand their talent needs and know how to meet them have a competitive edge

Talent is key to succed in Digital

• 3-10 times more productivetop engineering talent can be from three to ten times more productive than average engineers

• 20-30% faster transformationacquiring top talent can yield double-digit investment savings by accelerating the transformation process by even 20 to 30 percent

• demand 4 times supplydemand for talent to deliver on new capabilities to significantly outstrip supply for agile skills, demand could be four times supply

*Article September 2016 - The new tech talent you need to succeed in digital - By Satty Bhens, Ling Lau, and Hugo Sarrazin

Digital Skills Talent Pool in Italy

"Code Debugging" OR “.NET” OR "Microsoft Application Development" OR “Algorithm” OR "Application Packaging" OR "Architecture and Development

Framework" OR “Multimedia” OR "Java Development" OR "Games developer" OR "Software Engineering Management" OR "Business Intelligence" OR "C/C++" OR

"Cloud and Distributed Computing" OR “Network” OR "Data Engineering" OR "Data Warehousing" OR "Data Presentation" OR "Database Management and Software"

OR "Embedded System" OR “GIS” OR “Graphics” OR "IBM Systems" OR "IT Infrastructure and System Management" OR "Mac, Linux, and Unix Systems" OR

"Machine Learning" OR "Middleware and Integration Software" OR "Mobile Development" OR "Programming Languages" OR "Software Development" OR

"Perl/Python/Ruby" OR "Salesforce.com Development" OR "SAP ERP Systems" OR "Scripting Languages" OR "Software Modeling" OR "Process Design" OR

"Storage System and Management" OR "User Interface" OR "Virtualization" OR "Web Programming"

We found over 300K members in Italy with Digital skills listed in their LinkedIn profiles

13

We can help assess supply and demand for talent across cities

Varese, IT

Padova, IT

HIGH DEMANDSATURATED MARKETS

SMALL MARKETS HIDDEN GEMS

15

Breakdown of these 300K LinkedIn members Top Job Titles Seniority Distribution

16

Where are those members currently workingTop 20 Employers

Only 12% of Digital Talents work in these

companies

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What is the educational background of these professionals

Top Schools Top Fields of Study

They live in communities and speak their own language…

Stackoverflow Github Bitbucket Slack appDomestikaMeetupLinkedIn Groups

These professionals love their job and can spend hours working on their own projects

Have their Thought Leaders and Gurus

ThisTalentPoolIsdifferentRelationshipwiththeirco-workers,prideforthecompanyandTeam

spiritarekey

LivesinMilan

FrontendDeveloper HeavymobileandiPaduser

GiovanniRossi

LinkedInconnections

MemberofgroupsaboutUserExperience

SharesupdatesdailyonLinkedInontechnology

Member Persona

CustomerandCandidateexperience

  The Evolution of the Digital Experience

Customer Experience

2006

“By 2017, 89% of marketers expect customer experience to be their primary differentiator.”(Gartner – Gartner for Marketers research)

2016

Power has shifted from companies to candidate

Candidate Experience on LinkedIn

Candidate Experience

(different experience for

each target)

Awareness(company info,

EVP)

Consideration(relevant content)

Desire(relevant jobs

available)

Action(smooth

application)

  Top recommendations for an engaging Content Strategy for Digital Talent

Candidate first!

• Don’t “post and pray”It’s not just about jobs, it’s about creating the right framework

• It’s about engagement, not the number of followers“A high number of followers without the engagement is like opening your favorite bag of chips and realizing that it's half filled with hot air.”

• Stand out Creating a targeted content strategy that is relevant to your key audience —making it something they want to click on.

• Measure brand success more easily Looking at individual target candidates makes it easier to see a direct correlation between a stronger candidate pipeline and branding efforts.

ExecuteaDigitalTalentAcquisitionStrategy

2

CreateadedicateExperience

Spotify differentiated content for Tech talent

Uber differentiated content for each target

TARGET: Engineers – TOPIC: thought leadership

TARGET: students – TOPIC: recruitment (new market/opening)

TARGET: graphic designers – TOPIC: recruitment (job)

LetcandidatesfallinlovewithyourVision

LetthemknowwhatislikeWorking@yourcompanydirectlyfromthevoiceofyouremployees

Spotify HR blog

Uber dedicated sites

2.Cuentaunahistoriaauténtica

Show your thought leaders

Share picture from your employees

Long form post from your employees

Tell an authentic story @LinkedIn

Makeiteasyforthemtoapply

Hiring through content

Candidates stay on LinkedIn

100% mobile Friendly

Higly customizable

Exceptional Candidate Experience

Key takeaways

• The War for Digital Talents is On

• Identify your Digital persona in an innovative way

• Think about your Candidate Experience and application process

• Relevance is key for gaining competitive advantage

• Content is king to create a meaningful relationship with Digital Talents